At a Glance
- Tasks: Plan and optimise engaging email and app campaigns to connect with millions of customers.
- Company: Join Card Factory's dynamic Digital team in a hybrid working environment.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and enhance your skills in a fast-paced environment.
- Why this job: Shape customer engagement strategies and make a real impact on business performance.
- Qualifications: Experience in email marketing, CRM campaigns, and knowledge of Adobe tools required.
The predicted salary is between 40500 - 49500 £ per year.
At Card Factory, we're looking for a commercially minded Senior Executive - CRM Campaigns to help deliver engaging, personalised customer communications across our email and app channels. This is an exciting opportunity to join our Digital team and play a key role in shaping how we engage with millions of customers throughout the year.
Working closely with teams across Marketing, Commercial, Trading and Data, you'll help deliver best-in-class CRM campaigns that drive customer engagement, support key trading periods and contribute to wider business objectives. Based at our Support Centre in Wakefield, this role offers hybrid working with 2-3 days per week in the office.
What you'll be doing
- You'll be responsible for planning, building, deploying and optimising email and app campaigns that engage customers and support business performance.
- Working across key trading events and seasonal campaigns, you'll develop customer communications that are relevant, engaging and aligned to wider marketing objectives.
- The role will involve managing the end-to-end CRM campaign process, from planning and briefing through to build, testing, deployment and reporting.
- Using Adobe Journey Optimiser and Customer Journey Analytics tools, you'll deliver personalised customer experiences, leveraging segmentation, dynamic content and testing to maximise performance and drive continuous improvement.
- You'll collaborate closely with internal stakeholders and external partners to identify new opportunities, analyse campaign performance and implement testing plans that enhance customer engagement.
- You'll also support the development of customer segmentation and lifecycle strategies, helping to grow our contactable customer base and improve customer retention.
What we're looking for
- Experience delivering email marketing or CRM campaigns within a fast-paced ecommerce, retail or digital environment.
- Experience using Adobe Journey Optimiser, Customer Journey Analytics or similar CRM and marketing automation platforms.
- Knowledge of HTML and CSS, with an understanding of the technical set-up of email campaigns.
- Experience creating, building and optimising customer communications using segmentation, personalisation and testing.
- A strong analytical mindset, with the ability to use data and insights to optimise campaign performance.
Senior Executive, CRM Campaigns in Wakefield employer: Card Factory plc
At cardfactory, we pride ourselves on fostering a vibrant and inclusive work culture where every team member is valued and encouraged to thrive. As a Team Leader, you'll not only have the chance to lead a dynamic team but also benefit from ongoing personal development opportunities that empower you to grow your leadership skills. Located in a friendly environment, we celebrate our employees' contributions and ensure that everyone feels a sense of belonging while delivering exceptional customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Executive, CRM Campaigns in Wakefield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Card Factory plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Card Factory plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Card Factory plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Card Factory plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Executive, CRM Campaigns in Wakefield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Card Factory plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Card Factory plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Card Factory plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Card Factory plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Card Factory plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Card Factory plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
