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For Companies At a Glance
- Tasks: Support integrated marketing strategies to attract and engage high-calibre applicants.
- Company: Dynamic organisation in London with a focus on diversity and inclusion.
- Benefits: Competitive pay, hybrid work model, and opportunities for professional growth.
- Why this job: Join a creative team and make a real impact on student recruitment.
- Qualifications: Experience in marketing, strong digital skills, and excellent communication abilities.
- Other info: Collaborative environment with a commitment to sustainability and continuous improvement.
The predicted salary is between 13 - 16 £ per hour.
Location: London
Pay rate: £19.14 p/h
Hours: 36.5 hours per week
Contract: End of June 2026 / Hybrid 2 days onsite
Main Purpose of the Role
The Marketing Officer will support the implementation of integrated marketing strategies designed to attract, engage, and convert a diverse pipeline of high‑calibre applicants for FMS programmes. The postholder will assist in delivering global marketing plans, develop strong programme knowledge, support digital marketing, CRM, and event activities, and collaborate with academic and professional colleagues.
Key Responsibilities
- Marketing Expertise & Stakeholder Engagement
- Build and maintain in‑depth knowledge of FMS programmes, research activity, and key audiences.
- Develop strong working relationships with academic leads, professional staff, and external partners.
- Support delivery of marketing events and campaigns across digital and in‑person channels.
- Align faculty activities with wider marketing, recruitment, and applicant experience strategies.
- Participate in marketing groups, communities of practice, and shared working groups.
- Programme Marketing & Applicant Journey
- Implement marketing plans to support lead generation, nurturing, and applicant conversion.
- Create marketing content for web, social media, email, and paid digital channels.
- Support production of programme copy for prospectuses and CRM content.
- Assist in planning and optimisation of paid media campaigns.
- Coordinate Student Ambassadors for events and outreach.
- Manage CRM workflows, newsletters, and event logistics.
- Deliver targeted marketing initiatives supporting student diversity goals.
- Marketing Data, Insights & Performance
- Produce analytics reports for monthly and annual performance reviews.
- Conduct audience and competitor research.
- Provide recommendations for optimising channels and messaging.
- Compliance, EDI & Sustainability
- Ensure marketing activities comply with GDPR, CMA, and Accessibility Regulations.
- Embed equality, diversity, and inclusion principles into marketing outputs.
- Contribute to sustainability and net‑zero initiatives.
- Maintain awareness of Health & Safety and Fire Safety regulations.
Experience & Knowledge
Experience implementing marketing activities within a busy environment.
Skills & Abilities
- Strong digital and web literacy; confident using Microsoft Office and CMS platforms.
- Ability to quickly learn new digital tools and systems.
- Excellent organisational skills with the ability to prioritise and meet deadlines.
- Strong written and verbal communication skills with attention to detail.
- Ability to work independently as well as collaboratively across teams and levels.
- Creative and innovative thinking, with a commitment to continuous improvement.
- Effective planning and proactive problem‑solving.
- Commitment to excellent service for colleagues, students, and stakeholders.
- Strong interpersonal skills and cultural awareness.
Desirable Criteria
- Experience across digital marketing channels and event-based lead generation.
- Experience using data analytics to evaluate marketing performance and competitor positioning.
- Experience contributing to Equality, Diversity & Inclusion initiatives.
- Understanding of GDPR, CMA requirements, and Public Sector Accessibility Regulations.
- Experience creating digital content, including social media assets.
Locations
Marketing Officer in City of London, London employer: Carbon 60
Contact Detail:
Carbon 60 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer in City of London, London
✨Tip Number 1
Get to know the company inside out! Research their marketing strategies, values, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing. Think about how your skills align with their needs, especially around digital marketing and stakeholder engagement. We want you to shine!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Marketing Officer in City of London, London
Some tips for your application 🫡
Know the Role Inside Out: Before you start writing, make sure you really understand what the Marketing Officer role is all about. Dive into the job description and highlight key responsibilities and skills. This will help us see how your experience aligns with what we're looking for.
Tailor Your Application: Don’t just send a generic application! Make it personal by tailoring your CV and cover letter to reflect the specific requirements of the role. Use keywords from the job description to show us you’re a perfect fit for our team.
Show Off Your Skills: We want to see your marketing expertise shine through! Highlight your experience with digital marketing, CRM, and event management. Share specific examples of how you've successfully implemented marketing strategies in the past.
Keep It Professional but Friendly: While we love a friendly tone, remember to keep it professional. Use clear language and check for any typos or errors before hitting send. And don’t forget, apply through our website to ensure your application gets to us directly!
How to prepare for a job interview at Carbon 60
✨Know Your Programmes Inside Out
Before the interview, dive deep into the FMS programmes. Understand their unique selling points and how they align with the marketing strategies. This will help you engage confidently with interviewers and demonstrate your genuine interest in the role.
✨Showcase Your Digital Savvy
Be prepared to discuss your experience with digital marketing tools and platforms. Bring examples of past campaigns you've worked on, especially those that involved social media or CRM systems. Highlight your ability to adapt to new technologies quickly.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or stakeholder engagement scenarios. Think of examples from your past experiences where you successfully navigated similar situations, showcasing your problem-solving skills and creativity.
✨Emphasise Your Commitment to EDI and Sustainability
Given the importance of equality, diversity, and inclusion in this role, be ready to discuss how you've contributed to these initiatives in previous positions. Share your thoughts on how marketing can promote these values and any relevant experiences you have.
