Senior Business Development Lead, Beverages in High Wycombe

Synergy Flavours, a division of the Carbery Group, is a global leader in flavourings, extracts, and essences. With locations in 8 countries and customers in over 50 countries, we combine innovation, sensory science, and application expertise to deliver high-quality taste solutions across the food and beverage industry. Guided by our purpose of enriching lives, we help our customers meet evolving consumer needs, whether through sugar reduction, clean label innovation, or enhanced nutritional profiles, while fostering sustainability and collaboration.

Your Role in Synergy’s Success

As a Senior Business Development Manager Beverages, you will be responsible for accelerating revenue growth across existing and new customer accounts within the Beverages Category. This role combines strategic account development with a strong commercial execution, focusing on increasing market share through data-driven decision-making and a customer centric approach that delivers measurable business outcomes. You will work cross-functionally with Category Marketing and R&D to deliver tailored flavour solutions that meet our customer evolving needs. Success in this role requires a results-driven mindset, strong commercial acumen, and the ability to build trust-based relationships that deliver long-term value.

How You Will Contribute:

• Own and grow a portfolio of key accounts across the UK and mainland Europe.
• Develop and execute strategic account plans with clear commercial goals.
• Build strong, trust-based relationships with customers, becoming a go-to advisor for flavour solutions.
• Coach and lead Beverages teams across regions and countries, fostering high performance, collaboration, and delivery of strategic objectives through strong leadership and continuous support.
• Lead sales strategy and execution for the assigned category, aligned with market trends and customer needs.
• Identify and convert new business opportunities to drive revenue and margin growth.
• Collaborate with Marketing and R&D to shape and promote category-specific offerings.
• Drive customer acquisition and retention through compelling, insight-led proposals.
• Champion cross-selling across Synergy’s full flavour and technology portfolio to maximise account value.
• Represent Synergy at trade shows and industry events to build brand presence and gather market intelligence.
• Build, manage and drive a robust sales pipeline; deliver accurate forecasts and performance reporting.
• Monitor category and customer performance, adjusting strategies to meet commercial targets.
• Act as a connector across commercial, Category marketing, and technical teams to ensure alignment and execution.
• Anticipate market needs and important changes to mitigate risk and capitalise on opportunities.

Key Ingredients for Success

Essential requirements:

• Minimum 7 years’ experience in the flavour or food ingredients industry, with strong exposure to the Beverages segment.
• Ability to develop and execute long-term customer growth plans aligned with category strategy.
• Experience managing commercial budgets and tracking performance against growth KPIs.
• Proven ability to lead cross-functional initiatives and influence across commercial, R&D, and technical teams.
• Excellent communication, negotiation, and presentation skills, with the ability to influence at all levels.
• Flexibility to travel up to 50% of the time, depending on business needs and customer requests.

Desirable Requirements:

• Degree in Food Science, Business, Marketing, or a related field.
• Experience managing accounts across multiple markets or regions.
• Experience working across both B2B and B2C environments.
• Familiarity with CRM platforms and sales reporting tools.

Key Lominger Competencies for excellence

• Drive for results
• Action Oriented
• Interpersonal Savvy
• Customer Focus
• Priority Setting
• Negotiating