Sales and Events Executive in London

Overall earnings - Up to £40,000 dependent on experience.

The Sales & Events Executive is a pivotal role focused on driving revenue through business development, guest relationship management, seamless execution of private dining, corporate bookings, and events while delivering exceptional hospitality. The Executive will maximise reservation performance for large group and private dining reservations and proactively identify new event and partnership opportunities. They will work closely with the Head of Sales to position Caravan as a leading destination for events and group dining experiences.

What You'll Do

• Business Development
  • Build relationships with corporate offices, event agencies, hotels, and local businesses
  • Attend networking events, trade shows, and industry gatherings to generate leads
  • Work with the Head of Sales to proactively reach out to previous bookers promoting new initiatives
• Reservations & Event Management
  • Oversee semi/private dining and full venue hire enquiries, ensuring a seamless journey from initial enquiry through to post‑event follow‑up
  • Prepare event assets such as proposals and quotes based on the guests’ needs
  • Attend show‑arounds and client meetings
  • Co‑ordinate with internal teams such as kitchen and management to ensure seamless execution of large group bookings and events
  • Establish a strong physical presence at events when required, particularly major revenue‑driving events, to support guest relationships onsite
  • Build strong relationships with repeat clients and corporate accounts
  • Ensure all bookings have the correct payments (card authorisation or invoiced) and are paid via BACS prior to the booking date
  • Ensure run‑sheets and pre‑orders are created in a timely manner for the venues
  • Manage booking systems and ensure accurate reporting on covers, bookings, and revenue
  • Support the Head of Sales & Events with ad‑hoc duties such as booking reports, system settings updates, future campaign planning & execution
  • Attend key internal Caravan events

Requirements

• Minimum 2 years’ experience in hospitality reservations and event management
• Proven track record of hitting revenue targets and driving sales initiatives
• Hands‑on operational experience in restaurants or events (understanding service delivery from floor level)
• Experience managing corporate accounts and B2B relationships
• Proficiency in booking systems (SevenRooms or OpenTable preferred)
• Excellent written and verbal communication skills for client proposals and presentations
• Strong relationship‑building and negotiation abilities
• Highly organised with ability to manage multiple events simultaneously and meet tight deadlines
• Meticulous attention to detail in documentation, contracts, and financial processes
• Commercial awareness including budgeting, quoting, and P&L impact
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint)

Personal Attributes

• Self‑motivated and proactive approach to business development
• Professional demeanour for guest‑facing meetings and show‑arounds
• Flexibility to work evenings and weekends when events require
• Alignment with Caravan’s values: DEIB, sustainability, and community focus
• Existing network within London/Manchester corporate offices, event agencies, or hotels
• Experience with CRM systems and sales reporting
• Knowledge of food & beverage trends and coffee culture
• Understanding of licensing and event regulations