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- Tasks: Lead exciting marketing campaigns and engage with members through creative communication strategies.
- Company: Join the Caravan and Motorhome Club, a vibrant community passionate about outdoor adventures.
- Benefits: Enjoy flexible working options, a supportive team culture, and opportunities for personal growth.
- Why this job: Make a real impact in a role that combines creativity with data-driven marketing in a fun environment.
- Qualifications: Degree in a related field and 3+ years of B2C marketing experience required.
- Other info: Diversity is celebrated here; we value unique perspectives and skills.
The predicted salary is between 36000 - 60000 £ per year.
- Senior Marketing Executive (12 month FTC)
Senior Marketing Executive (12 month FTC)
Job Overview
Title: Senior Marketing Executive
Job type: 12 month FTC
Reporting to: UK and Overseas Marketing Manager
About the job: Reporting to the UK and Overseas Accommodation Marketing Managers this position will be responsible for the successful execution of impactful marketing campaigns and activities. Working closely with product managers, the wider marketing team and external agencies to support the development and implementation of our CRM strategy, identifying key member segments and opportunities for personalised communication to drive member engagement and growth that deliver against bookings targets and objectives for the Caravan and Motorhome Club.
Key Tasks/Accountabilities:
- Campaign Management and execution of marketing campaigns ensuring use of
the most effective communications channels. Including but not limited to CRM,
Email, E-Newletter, Club magazine, App push notifications, SMS, from brief
development and content creation to segmentation, deployment, and reporting. - Work closely with the Marketing Managers and product owners to identify key
areas of focus and make recommendations that drive marketing performance. - Responsible for the creation of marketing communication plans – liaising with
channel owners to ensure the plans progress and meet deadlines. - Confident writing and presenting marketing briefs for internal and external
agencies. - Monitor and evaluate the performance of campaigns to ensure that they meet
agreed marketing KPIs and make recommendations for future activity. - Working with our CRM agency to effectively segment and target our member
database and deliver highly personalised and relevant messages. - Execute content creation across all media channels which may include
copywriting and image sourcing/curation. - Proofread and liaise with product teams to ensure the communications contain
correct information across all media channels. - Assist with budget management, ensuring POs and invoices are processed in a
timely manner and spend is accurately recorded. - Ensure all marketing activity adheres to brand positioning and guidelines and
conforms to the relevant legal and regulatory frameworks (i.e. DPA, GDPR,
PECR, ASA). - Contributing to market research and competitor analysis.
- Any other duties and projects as directed by the Marketing Manager.
Skills & Experience Required:
- Educated to degree level in related subject.
- 3 years + marketing experience in an agency or client side within a B2C role with a strong focus on CRM.
- Experience of working on marketing campaigns across a range of digital media
channels. - Ability to work on multiple campaigns at once, prioritise effectively and meet
deadlines. - Strong written and oral communication skills and experience of stakeholder
management. - Proven commercial acumen, ‘numerically literate’, with the ability to interpret data and draw actionable insights.
- Proactive, highly organised, self-motivated and able to work independently on
their own initiative as well as part of a team. - Excellent copywriting and communication skills with a keen eye for detail.
- Ideally has some experience of UK and Overseas Travel markets.
- A passion for the outdoors, caravanning, or motorhoming is a bonus but not
essential.
The Caravan and Motorhome Club is committed to employing a diverse workforce. All applications are treated equally and we recruit purely on the basis of skills and experience. We know our greatest strength is our people, so differences are celebrated, and we strive to create an environment where colleagues feel respected and valued for their unique potential.
Apply now
To apply for this role just send your up-to-date CV and a covering letter to our Head Office recruitment team.
You\’ll enjoy lots of benefits working at our head office. Check out why it\’s great to work at the Club
Call our HR team for more information about working for the Club
01342 778 304(Head office vacancies)
01342 337 787 (Sites vacancies)
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Senior Marketing Executive - 12 month FTC employer: Caravan Club Limited
Contact Detail:
Caravan Club Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive - 12 month FTC
✨Tip Number 1
Familiarise yourself with the Caravan and Motorhome Club's brand and values. Understanding their mission and how they engage with their members will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of the Caravan and Motorhome Club. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Stay updated on the latest trends in CRM and digital marketing. Being able to discuss recent developments or case studies during your interview will demonstrate your passion and knowledge in the field.
✨Tip Number 4
Prepare specific examples of past marketing campaigns you've managed, especially those that involved CRM strategies. Highlighting your successes and the impact of your work will showcase your suitability for the role.
We think you need these skills to ace Senior Marketing Executive - 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in CRM and campaign management. Use specific examples that demonstrate your ability to execute impactful marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and the outdoors. Mention how your skills align with the job requirements, particularly your experience in B2C roles and your ability to manage multiple campaigns.
Showcase Your Communication Skills: Since strong written and oral communication skills are essential for this role, ensure your application is free from errors. Use clear and concise language to convey your ideas effectively.
Highlight Relevant Experience: Emphasise any experience you have with digital media channels and data analysis. Provide examples of how you've used data to drive marketing performance and make recommendations for future activities.
How to prepare for a job interview at Caravan Club Limited
✨Know Your Campaigns
Familiarise yourself with recent marketing campaigns executed by the company. Be prepared to discuss what worked well and what could be improved, showcasing your understanding of effective campaign management.
✨Showcase Your CRM Knowledge
Since the role focuses heavily on CRM strategies, be ready to share your experience with CRM tools and how you've used data to drive member engagement. Highlight specific examples where your actions led to measurable results.
✨Prepare for Stakeholder Management Questions
Expect questions about how you manage relationships with various stakeholders. Prepare examples that demonstrate your strong communication skills and ability to collaborate effectively with both internal teams and external agencies.
✨Demonstrate Your Passion
While not essential, showing a genuine interest in the outdoors, caravanning, or motorhoming can set you apart. Share any personal experiences or interests related to these areas to connect with the company's values and culture.
