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- Tasks: Lead data-driven insights to enhance member experiences and inform marketing strategies.
- Company: Join a dynamic Club focused on outdoor leisure and member satisfaction.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a commitment to equal opportunities and personal development.
- Why this job: Make a real impact by transforming data into actionable insights for outdoor enthusiasts.
- Qualifications: Experience in research and data analysis with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: East Grinstead (mix of office and home working)
Job type: Permanent
Reporting to: Head of Marketing
About the job: The Research and Insights Manager is responsible for leading the Club’s data-driven approach to understanding our members, guests and the wider outdoor leisure market. You will transform complex data into actionable insights that inform the Club’s brand positioning, marketing strategy, product development, ensuring we remain the first choice for outdoor enthusiasts.
Key Tasks/Accountabilities:
- Working closely with the Head of Marketing, Senior Leadership Team (SLT), Product Owners, and the wider Marketing department, the job holder will spearhead the development and execution of a comprehensive annual research strategy that includes:
- Continuous Experience Evaluation: Implement consistent quantitative frameworks to measure member and guest experiences across all Club and Experience Freedom touchpoints. You will track key performance indicators such as Member Sentiment, NPS/Recommendation, and Value for Money (VFM) to pinpoint actionable areas for both product and operational improvement.
Your responsibilities: Every employee is required to assist the Club to meet its commitment to provide equal opportunities in employment and avoid unlawful discrimination. Employees can be held personally liable as well as, or instead of, the Club for any act of unlawful discrimination, whether intentional or not. Employees who commit serious acts of harassment may be subject to the disciplinary process.
Grievances: If you consider that you may have been unlawfully discriminated against, you may use the Grievance procedure or the Bullying and Harassment Policy to make a complaint. The Club will take any complaint seriously and will seek to resolve any grievance that it upholds. You will not be penalised for raising a grievance, even if your grievance is not upheld. However, making a false allegation deliberately and that is both untrue and made in bad faith may be treated as misconduct and dealt with under our Disciplinary Procedure.
Training and guidance: The Club will provide training and guidance to its managers and others likely to be involved in recruitment or other decision making where equal opportunity issues are likely to arise. The Club will provide training to all existing and potential new employees to help them understand their rights and responsibilities, and what they can do to create an environment free of bullying and harassment.
Apply now: To apply for this role just send your up-to-date CV and a covering letter to our Head Office recruitment team. You’ll enjoy lots of benefits working at our head office. Check out why it’s great to work at the Club.
Call our HR team for more information about working for the Club: 01342 778 304 (Head office vacancies) 01342 337 787 (Sites vacancies)
Research and Insights Manager employer: Caravan Club Limited
Contact Detail:
Caravan Club Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research and Insights Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Research and Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Research and Insights Manager role. Highlight your experience with data analysis and insights, and don’t forget to mention any relevant projects that showcase your skills in transforming complex data into actionable insights.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about outdoor leisure and how your background aligns with our mission. Be sure to mention specific examples of how you've successfully led research strategies in the past.
Showcase Your Analytical Skills: Since this role is all about data-driven insights, make sure to highlight your analytical skills. Include any tools or methodologies you’ve used to evaluate experiences or track performance indicators like NPS or Member Sentiment.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets to the right people quickly, and you’ll find all the details you need there!
How to prepare for a job interview at Caravan Club Limited
✨Know Your Data
As a Research and Insights Manager, you'll be expected to handle complex data. Brush up on your data analysis skills and be ready to discuss how you've transformed data into actionable insights in the past. Bring examples of your work that demonstrate your ability to evaluate member experiences and track key performance indicators.
✨Understand the Market
Familiarise yourself with the outdoor leisure market and the Club's position within it. Research competitors and current trends. This knowledge will help you articulate how your insights can inform the Club’s marketing strategy and product development during the interview.
✨Collaborate and Communicate
This role involves working closely with various teams, including the Head of Marketing and Product Owners. Prepare to discuss your experience in cross-functional collaboration. Think of specific instances where your communication skills led to successful project outcomes or improved team dynamics.
✨Prepare Thoughtful Questions
Interviews are a two-way street! Prepare insightful questions about the Club’s research strategy and how they measure success. This shows your genuine interest in the role and helps you assess if the Club is the right fit for you. Ask about their approach to continuous experience evaluation and how they implement feedback.