At a Glance
- Tasks: Lead exciting marketing campaigns and create engaging content across various channels.
- Company: Join a dynamic team in a vibrant marketing environment.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Passion for the outdoors is a bonus; thrive in a supportive and collaborative culture.
- Why this job: Make your mark in marketing while working on innovative projects that reach diverse audiences.
- Qualifications: Degree in a related field and 3+ years of B2C marketing experience required.
The predicted salary is between 36000 - 60000 £ per year.
- Campaign Management and execution of marketing campaigns ensuring use of the most effective communications channels. Including but not limited to CRM, Email, E-Newletter, Club magazine, App push notifications, SMS, from brief development and content creation to segmentation, deployment, and reporting.
- Work closely with the Marketing Managers and product owners to identify key areas of focus and make recommendations that drive marketing performance.
- Responsible for the creation of marketing communication plans - liaising with channel owners to ensure the plans progress and meet deadlines.
- Confident writing and presenting marketing briefs for internal and external agencies.
- Monitor and evaluate the performance of campaigns to ensure that they meet agreed marketing KPIs and make recommendations for future activity.
- Working with our CRM agency to effectively segment and target our member database and deliver highly personalised and relevant messages.
- Execute content creation across all media channels which may include copywriting and image sourcing/curation.
- Proofread and liaise with product teams to ensure the communications contain correct information across all media channels.
- Assist with budget management, ensuring POs and invoices are processed in a timely manner and spend is accurately recorded.
- Ensure all marketing activity adheres to brand positioning and guidelines and conforms to the relevant legal and regulatory frameworks (i.e. DPA, GDPR, PECR, ASA).
- Contributing to market research and competitor analysis.
- Occasional ad-hoc marketing support or project assistance as aligned with team priorities.
Key Tasks/Accountabilities
- Campaign Management and execution of marketing campaigns ensuring use of the most effective communications channels. Including but not limited to CRM, Email, E-Newletter, Club magazine, App push notifications, SMS, from brief development and content creation to segmentation, deployment, and reporting.
- Work closely with the Marketing Managers and product owners to identify key areas of focus and make recommendations that drive marketing performance.
- Responsible for the creation of marketing communication plans - liaising with channel owners to ensure the plans progress and meet deadlines.
- Confident writing and presenting marketing briefs for internal and external agencies.
- Monitor and evaluate the performance of campaigns to ensure that they meet agreed marketing KPIs and make recommendations for future activity.
- Working with our CRM agency to effectively segment and target our member database and deliver highly personalised and relevant messages.
- Execute content creation across all media channels which may include copywriting and image sourcing/curation.
- Proofread and liaise with product teams to ensure the communications contain correct information across all media channels.
- Assist with budget management, ensuring POs and invoices are processed in a timely manner and spend is accurately recorded.
- Ensure all marketing activity adheres to brand positioning and guidelines and conforms to the relevant legal and regulatory frameworks (i.e. DPA, GDPR, PECR, ASA).
- Contributing to market research and competitor analysis.
- Occasional ad-hoc marketing support or project assistance as aligned with team priorities.
Skills & Experience Required
- Educated to degree level in a related field, or equivalent practical marketing/CRM experience.
- 3+years of demonstrated experience delivering multi-channel B2C marketing campaigns with a strong focus on CRM.
- Experience of working on marketing campaigns across a range of digital media channels.
- Ability to work on multiple campaigns at once, prioritise effectively and meet deadlines.
- Strong written and oral communication skills and experience of stakeholder management.
- Proven commercial acumen, ‘numerically literate’, with the ability to interpret data and draw actionable insights.
- Proactive, highly organised, self‑motivated and able to work independently on their own initiative as well as part of a team.
- Excellent copywriting and communication skills with a keen eye for detail.
- Ideally has some experience of UK and Overseas Travel markets.
- A passion for the outdoors, caravanning, or motorhoming is a bonus but not essential.
The Caravan and Motorhome Club is committed to employing a diverse workforce. All applications are treated equally and we recruit purely on the basis of skills and experience. We know our greatest strength is our people, so differences are celebrated, and we strive to create an environment where colleagues feel respected and valued for their unique potential.
#J-18808-Ljbffr
Senior Marketing Executive - 12 month FTC in East Grinstead employer: Caravan and Motorhome Club
At Park Cliffe, we pride ourselves on being an exceptional employer, offering a supportive work culture that values accuracy and attention to detail. Our team enjoys opportunities for professional growth, with access to training and development resources tailored to enhance your skills in a picturesque campsite setting. Join us to be part of a collaborative environment where your contributions are recognised and rewarded, making every day at work meaningful and fulfilling.
Contact Details:
Caravan and Motorhome Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive - 12 month FTC in East Grinstead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caravan and Motorhome Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caravan and Motorhome Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caravan and Motorhome Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caravan and Motorhome Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive - 12 month FTC in East Grinstead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caravan and Motorhome Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caravan and Motorhome Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caravan and Motorhome Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caravan and Motorhome Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caravan and Motorhome Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caravan and Motorhome Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
