Brand and Campaign Manager (Maternity cover) in East Grinstead

Brand & Campaign Manager (Maternity cover)

Posted 3 days ago – be among the first 25 applicants.

Key Responsibilities

• Assist the Senior Brand & Campaign Manager with the development and rollout of marketing campaigns across relevant channels to grow awareness and drive growth in memberships, campsite and glamping bookings, and other Club products.
• Collaborate across the marketing department (Product Marketing, Digital & Content, PR, Organic Social, Publications, Partners, Event teams) to ensure consistent implementation across owned channels.
• Work with external marketing and brand agencies to execute best‑in‑class campaigns, ensuring delivery on time and within budgets.
• Grow the brand using a multi‑channel approach, both below‑the‑line and above‑the‑line marketing techniques.
• Build and execute paid‑media campaigns supporting business objectives, working with the media buying agency to devise effective multichannel media plans.
• Manage day‑to‑day campaign work with the media agency across PPC, paid social, and digital display platforms.
• Monitor and evaluate performance of all brand and acquisition campaigns: measuring success, analysing data, post‑campaign reporting, identifying trends and sharing best practices.
• Monitor brand health, category trends and competitor activity to identify opportunities and threats, improving overall brand positioning.
• Act as a brand ambassador, supporting deployment of brand strategy (essence, values, positioning, identity) and ensuring consistent application across touchpoints.
• Provide technical guidance on brand guidelines to agencies and third parties, protecting brand integrity and IP.
• Assist with trademark protection of the Club’s IP assets.
• Ensure all campaigns comply with local market regulations (Advertising Standards, CAP codes, FCA regulations, Data Protection).
• Carry out any other duties as requested by the Head of Marketing and Senior Brand & Campaign Manager.

Essential Skills & Experience

• Experience in the travel or outdoor leisure markets (preferred).
• Experience in brand, acquisition, product or campaign marketing.
• Strong understanding and experience managing paid media campaigns on PPC, paid social, and digital display channels.
• Experience working with media agencies.
• Strong written skills, including copywriting.
• Significant marketing experience in an agency or client side within a B2C customer service industry environment.
• Strong relationship and influencing skills within a matrix environment.
• Proven analytical skills, with customer and industry insight.
• Ability to monitor and manage budgets.
• Knowledge of Google Suite.
• Ability to prioritise and manage own workload, delivering on time.
• Degree‑educated or a recognised marketing qualification (e.g., CIM) desirable, or equivalent experience.

Diversity and Equality

The Caravan and Motorhome Club is committed to employing a diverse workforce. All applications are treated equally and we recruit purely on the basis of skills and experience. We celebrate differences and strive to create an environment where colleagues feel respected and valued for their unique potential.

Seniority level: Mid-Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Travel Arrangements