AV Activation Executive in Manchester

About The Role

The successful candidate will be joining a friendly and collaborative AV community with the expectation of delivering best in class AV planning & buying client servicing, commercial delivery, media owner relationships. This individual should show robust organisation, diligence, positivity, respect, and a passion for the role.

Job Description

We are a location-agnostic team based in 5 offices across the UK, with around 25 based in Manchester. As an AV Executive your responsibilities & areas of accountability will cover (not exhaustive):

Campaign Planning & Buying – Key Accountabilities

• Campaign Planning Assistance: Supporting the team to provide best-in-class implementation and innovative AV media solutions in response to briefs from clients.
• Campaign Delivery Assurances: Ensuring AV activity across Linear, VOD, Cinema and Audio is delivered to value and contractual guarantees.
• Buying Excellence: Demonstrating consistent rigour and accuracy throughout the AV buying process to deliver high quality campaigns for clients.
• Investment Support: Provide support in tracking client investment through forecasting tools and as part of the AV buying process, demonstrating commercial acumen.
• Performance Analysis: Responsible for the generation of reports and insightful analysis on delivery and effectiveness of campaigns.
• Financial Accuracy: Support the team in ensuring timely and accurate billing of client campaigns on a monthly basis.
• Industry Trends: Keeping up with developments in AV media, sharing updates with internal teams and wider stakeholders.
• Excellent Communication: Forging positive relationships through strong communication with internal teams, media partners and clients.
• Training Excellence: Engaging proactively with relevant training schemes including TV Masters, Media Maths and presentation training.
• Activation Tasks: TV & VOD Planning & Buying – creating front sheets & trackers, managing specials & PYOs, driving optimisations, understanding audience sizes and market conditions to drive best-in-class AV planning.
• Audio Planning & Buying: Utilize RACE & JET to plan, track and deliver audio campaigns; maintain relationships with digital audio contacts and understand Prisma, Tags, etc.
• Cinema Planning: Clear understanding of cinema trading routes, CPM commitments & delivery, weekly tracking and billing accountability.
• AVP & Caria: Proficient use of AVP to support the wider team through campaign setups, updating shares, managing VP, and alignment with plans & POs, aligned to Caria.
• Audit & Econometric Data: Source accurate data across TV, VOD, CTV, Audio, Cinema to support key audit & econometric tracking tasks for measurement.
• Campaign Setups: Ensure briefs are accurate and saved in folders; VOD & Radio bookings are loaded on time, client naming conventions followed, campaigns pre-checked and confirmed with SHs; tags and trackers set up prior to SLAs; Saleshouses confirmed requirements for go-live; campaigns launched on live date.

Knowledge & Skills

• Clear understanding of the AV marketplace and new opportunities.
• Clear understanding of the role of AV in media plans.
• Excellent communication & problem-solving skills.
• Excellent attention to detail.
• IT literate.
• Strong presentation abilities.
• Organised & professional.

Measures of Success

• Internal, media owner and agency feedback.
• Performance descriptor being Successful, Very Strong or Exceptional.
• Team retention & progression.
• Client growth and development.
• Personal development.
• Internal & external relationships.
• Contribute to award-winning work.
• 100% accuracy on all AV output.

Experience

• Experience in TV, VOD, Cinema, CTV and Audio planning and/or buying.
• Experience training new starters.
• Mature & proactive approach to people & workloads.
• Owning strong relationships.
• Ability to ensure 100% accurate output across AV processes.

Benefits

• Excellent compensation package, private health & dental insurance, corporate discounts, and career development through Dentsu University, with access to LinkedIn Learning.
• 29+ days of annual leave (25 holidays, birthdays off, 3 wellness days).
• Opportunity to volunteer up to 2 days per year and agency closures between Christmas and New Year.
• Hybrid working schedule with flexible start/end hours.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We welcome applications from all. If you need reasonable adjustments during our recruitment process, please contact accommodations@dentsu.com, quoting the reference number of the role.

About Dentsu

Taking a people-centered approach to business transformation, we connect brand, content, commerce and experience, backed by modern creativity. We are part of Dentsu Group Inc. with a global presence and diverse professionals who work across regions. Diversity, equity and inclusion sits at the heart of our Social Impact strategy.

Location

Manchester – Bonded Warehouse

Brand

Amplifi

Time Type

Full time

Contract Type

Permanent