Outbound Sales Negotiator (Remote) in London

You thrive on the phone, operating confidently in a fast-paced, high-volume outbound environment where quick qualification and decisive movement are key. You’re someone who lives and breathes performance cars, whether you’ve sold them, worked around them, or you’re a genuine enthusiast who can’t stop talking about cars.

You’re commercially sharp, persuasive without being pushy, and motivated by targets, competition and growth. You’re energised by the idea of helping to build a brand-new category from the ground up, and you take pride in being organised, responsive and disciplined with your CRM habits.

2025 has been a huge year of growth and we’re only just getting started! We’re launching Performance Car auctions, in addition to Classics, and as one of the first team members you’ll play a crucial role in driving awareness, sourcing high-quality performance stock, and delivering a premium seller experience that matches the expectations of buyers and sellers.

Your mission is simple, convert interest into consignments, and consignments into successful sales. You’ll build the sales pipeline, grow our performance cars category presence, and help establish this new vertical as the dominant force in the world of online auctions.

Car & Classic is one of the largest automotive marketplaces in the world. Launched in 2005 but under new, VC-backed ownership since 2018 and on an exciting double-digit growth journey to bring classic vehicle transactions online.

Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day-to-day, diversity, inclusion and high performance. We’re a fully remote team of builders, dreamers, and petrolheads using tech to connect enthusiasts with the machines that move them. If you’re driven by passion and curious about shaping the future of classic motoring online, you’ll fit right in.

We’re looking for an Outbound Sales Negotiator who has good, relevant experience and wants to make their mark in a rapid-growth business where they can make a real difference whilst enjoying the environment and culture.

• Grow and convert pipeline through high-volume outbound calls, rapid qualification and confident deal progression.
• Source high-quality performance stock suitable for auction, think Porsche 911’s, Audi R8’s & RS models, M badge BMW’s Lamborghini’s & Ferrari’s from the naughties and tens.
• Guide sellers through valuation, reserve-setting and auction readiness with authority and credibility.
• Deliver a premium consultative experience, keeping sellers informed and managing expectations at every stage.
• Drive category growth via outreach, market scanning and relationships with owners, specialists and clubs.
• Influence sell-through and bidding engagement by connecting the right buyers with the right cars.
• Maintain immaculate CRM discipline, logging clear next steps, activity and updates in HubSpot.
• Provide proactive feedback to Commercial Director, Marketing and Product teams to help strengthen the category.

The skills, attributes and experience you must have:

• High-volume prospecting ability — confident on the phone, skilled at opening conversations and driving next steps.
• Strong sales technique — discovery, objection handling, and value-based selling at a consultative level.
• Performance car knowledge — understanding of specs, provenance, model nuances, market values and buyer psychology.
• Pipeline & CRM discipline — moves opportunities with intent, keeps HubSpot spotless and follows through on every next step.
• Relationship building — quickly builds trust, communicates well and balances seller needs with commercial goals.
• Results focus — target-driven, competitive and resilient.
• Category advocacy — energised by helping build a new vertical and representing it confidently in communities and clubs.
• Team player — collaborates effectively with photography, valuations, marketing and sales teams to maximise outcomes.

The skills, attributes and experience it would be nice to have:

• Previous experience selling performance, GT or prestige vehicles.
• Background in outbound sales or automotive consignment environments.
• Knowledge of auction formats, reserve setting, and performance-car buyer behaviour.
• Existing relationships in performance-car communities, owners' clubs or specialist networks.
• Experience working cross-functionally with valuations, marketing or product teams.

This role probably isn’t for you if:

• You prefer low-volume sales environments or minimal call activity.
• You’re uncomfortable being commercially driven or target-focused.
• You don’t enjoy fast-paced dealmaking, persuasion or competitive environments.
• You struggle with CRM discipline or dislike keeping detailed records.
• You have limited interest in performance cars or the enthusiast market.

What do you get (remuneration & benefits):

• Competitive & benchmarked base salary
• Generous stock options scheme
• All the equipment you need to get the job done
• Flexible working - work where and when you want to get the job done
• Access to free counselling, therapy and mental health support via Spill
• Professional development allowance
• Life cover
• Smart Health
• Generous parental leave
• 33 days holiday (including bank holidays)
• Ability to make your mark on a fast-growing start-up

Once you decide to apply you’ll be presented with a series of questions. The answers to the questions are the difference between your application being progressed or not. Please do give them your time and effort when answering.

We want to hear from you, not AI, so if you use AI to write your answers, you won’t be progressed.

Car & Classic Limited is an equal-opportunity employer. Equality, diversity and inclusion are integral parts of our culture. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we hold ourselves responsible. We are committed to treating all applicants fairly and equally and encourage candidates from all backgrounds to apply for this role.

Good luck with your application and thank you in advance for your interest in joining us at Car & Classic.