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For Companies At a Glance
- Tasks: Lead marketing strategies and shape brand narratives for a growing automotive marketplace.
- Company: Join Car & Classic, a vibrant remote team passionate about classic vehicles.
- Benefits: Enjoy competitive salary, stock options, flexible working, and generous holiday.
- Why this job: Make a real impact in a fast-growing start-up while doing what you love.
- Qualifications: Experience in brand leadership and a genuine interest in cars or bikes.
- Other info: Be part of a diverse culture that values creativity and community.
The predicted salary is between 60000 - 80000 ÂŁ per year.
About you
You are a marketing & brand leader who understands that great brands are built through trust, community and cultural credibility, not just campaigns. You care about how stories land, how tone evolves, and how brands earn long-term loyalty from passionate audiences. You enjoy shaping positioning and narrative, working closely with creators and communities, and ensuring the brand feels authentic rather than manufactured. You are confident making creative decisions, setting standards, and protecting brand integrity even when trade-offs exist. You are a strategic and handsâon marketing leader who builds marketing systems that drive real outcomes. You have experience bringing together brand, campaigns, content, PR, and channels into one cohesive system. You care about clarity, consistency, and quality, and you are comfortable operating as both a leader and an individual contributor when needed.
About the role
Working directly with our CEO, the Head of Marketing & Brand owns Car & Classic's brand narrative, positioning, and cultural relevance. This role defines what the brand stands for, how it expresses itself, and how it builds long-term trust and desirability with enthusiasts. This is a playerâcoach role. You will define strategy and direction, but also contribute directly to the execution of shaping campaigns, writing and refining messaging, and improving output across channels. The role is responsible for aligning all external activity (campaigns, content, PR, creators and product launches) into one clear, consistent, and compelling narrative that drives growth.
About us
Car & Classic is one of the largest automotive marketplaces in the world. Launched in 2005 but under new, VCâbacked ownership since 2018 and on an exciting doubleâdigit growth journey to bring classic vehicle transactions online. Our culture is incredibly important to us. We are lucky enough to have built the team from scratch with a focus on enjoying the dayâtoâday, diversity, inclusion and high performance. We are a fully remote team of builders, dreamers, and petrolheads using tech to connect enthusiasts with the machines that move them. If you are driven by passion and curious about shaping the future of classic motoring online, you will fit right in. We are looking for a Head of Marketing & Brand who has good, relevant experience and wants to make their mark in a rapidâgrowth business where they can make a real difference whilst enjoying the environment and culture.
Role and responsibilities
- Marketing system ownership: Ensure all external output (brand, campaigns, CRM, PR, content, social, partnerships) is aligned, consistent, and strategically coherent
- Brand positioning & voice: Define and evolve positioning and tone of voice, maintaining consistency across markets and channels
- Campaign leadership: Plan and deliver integrated campaigns and launches across all channels
- Content, PR & partnerships: Build and oversee a highâquality engine across creators, media, and partnerships
- Crossâfunctional alignment: Work closely with Product, CRM, Sales, and Design to ensure joinedâup user journeys and messaging
- Marketing operations: Introduce clear planning, prioritisation, and execution frameworks (roadmaps, timelines, ownership)
- Market expansion: Support launches in new markets with strong brand clarity and consistent execution
- Handsâon leadership: Contribute directly to briefs, messaging, and campaign development in a lean environment
The skills, attributes and experience you must have
- Automotive or enthusiast interest: Genuine interest in cars and/or bikes, with motivation to engage with the community and audience
- Brand & marketing leadership: Proven experience leading brand and marketing in a highâgrowth environment
- Integrated marketing: Experience delivering crossâchannel strategies that connect brand to commercial outcomes
- Strategic thinking: Ability to translate positioning into effective campaigns and execution
- Execution & delivery: Strong track record of delivering campaigns, launches, and projects to a high standard
- Organisation & ownership: Ability to manage multiple priorities, timelines, and stakeholders effectively
- Communication & narrative: Strong ability to shape messaging, storytelling, and positioning
- Handsâon capability: Comfortable contributing directly to work in a lean team
The skills, attributes and experience it would be nice to have
- Marketplace experience: Experience working in a twoâsided platform or marketplace
- Startâup/Scaleâup experience: Experience working within a highâgrowth startâup or scaleâup environment
- Content & PR exposure: Experience working with creators, media, or partnerships
- International expansion: Experience launching or scaling in new markets
- Communityâled brands: Exposure to enthusiast or communityâdriven products
This role probably isnât for you if
- You prefer highly structured environments with narrow ownership
- You are not comfortable working across multiple marketing disciplines
- You prefer to stay fully strategic and avoid handsâon contribution
- You do not have an interest in cars, bikes, or enthusiast communities
What do you get (remuneration & benefits)
- Competitive & benchmarked base salary
- Generous stock options scheme
- All the equipment you need to get the job done
- Flexible working - work where and when you want to get the job done
- Access to free counselling, therapy and mental health support via Spill
- Professional development allowance
- Life cover
- Smart Health
- Generous parental leave
- 33 days holiday (including bank holidays)
- Ability to make your mark on a fastâgrowing startâup
Our application process
Once you decide to apply you will be presented with a series of questions. The answers to the questions are the difference between your application being progressed or not. Please do give them your time and effort when answering. We want to hear from you, not AI. Using AI to write your answers will mean that your application will be rejected.
Car & Classic Limited is an equalâopportunity employer. Equality, diversity and inclusion are integral parts of our culture. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we hold ourselves responsible. We are committed to treating all applicants fairly and equally and encourage candidates from all backgrounds to apply for this role.
Good luck with your application and thank you in advance for your interest in joining us at Car & Classic.
Head of Marketing & Brand - Remote in London employer: Carandclassic
Contact Detail:
Carandclassic Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Marketing & Brand - Remote in London
â¨Tip Number 1
Get to know the company inside out! Dive into Car & Classic's brand story, values, and community. This will help you tailor your conversations and show that you're genuinely interested in what they do.
â¨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you a leg up during interviews.
â¨Tip Number 3
Prepare for the interview by thinking of specific examples from your past work that align with the role. Be ready to discuss how you've built brand narratives and led campaigns that resonate with audiences.
â¨Tip Number 4
Don't forget to showcase your passion for cars and the community! Share your personal experiences or projects related to the automotive world. This will help you connect with the team on a deeper level.
We think you need these skills to ace Head of Marketing & Brand - Remote in London
Some tips for your application đŤĄ
Be Authentic: When you're writing your application, let your true self shine through. We want to hear your unique voice and perspective, so donât be afraid to share your passion for marketing and the automotive world!
Tailor Your Responses: Make sure to align your answers with the job description. Highlight your relevant experience in brand leadership and integrated marketing, showing us how you can contribute to our growth journey.
Showcase Your Creativity: This role is all about storytelling and creative decision-making. Use your application to demonstrate your ability to craft compelling narratives and how you've successfully executed campaigns in the past.
Take Your Time: Donât rush through the application questions! Weâre looking for thoughtful responses that reflect your understanding of our brand and culture. Give us your best effort, and remember, we want to hear from you, not AI!
How to prepare for a job interview at Carandclassic
â¨Know Your Brand Inside Out
Before the interview, dive deep into Car & Classic's brand narrative and positioning. Understand their tone of voice and how they engage with their community. This will help you articulate how your vision aligns with theirs and demonstrate your genuine interest in the automotive world.
â¨Showcase Your Hands-On Experience
Be ready to discuss specific campaigns you've led or contributed to, especially those that required cross-channel strategies. Highlight your ability to balance strategic thinking with hands-on execution, as this role demands both leadership and direct involvement.
â¨Prepare for Creative Decision-Making Scenarios
Think of examples where you had to make tough creative decisions while maintaining brand integrity. Be prepared to discuss how you navigated trade-offs and ensured consistency across various marketing outputs. This will showcase your strategic mindset and problem-solving skills.
â¨Engage with Enthusiast Communities
Since the role involves connecting with passionate audiences, come prepared with insights about automotive communities. Share your experiences engaging with similar groups and how you can leverage that understanding to build trust and loyalty for Car & Classic.