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For Companies At a Glance
- Tasks: Lead brand strategy and content creation to build trust and community.
- Company: Join Car & Classic, a leading automotive marketplace with a vibrant remote culture.
- Benefits: Enjoy a flexible remote work environment and be part of a passionate team.
- Why this job: Make a real impact on a growing brand while shaping the future of classic motoring.
- Qualifications: Proven experience in brand leadership and content strategy.
- Other info: Be part of a diverse team focused on high performance and creativity.
The predicted salary is between 36000 - 60000 £ per year.
About you
You’re a brand leader who understands that great brands are built through trust, community and cultural credibility, not just campaigns. You care about how stories land, how tone evolves, and how brands earn long-term loyalty from passionate audiences. You enjoy shaping positioning and narrative, working closely with creators and communities, and ensuring the brand feels authentic rather than manufactured. You’re confident making creative decisions, setting standards, and protecting brand integrity even when trade-offs exist.
About the role
Working directly with our CEO, the Head of Brand & Content owns Car & Classic’s brand narrative, positioning, and cultural relevance. This role defines what the brand stands for, how it expresses itself, and how it builds long-term trust and desirability with enthusiasts. This is a role at the intersection of brand strategy, content, PR, and creative direction. It is not a performance marketing or growth role.
About us
Car & Classic is one of the largest automotive marketplaces in the world. Launched in 2005 but under new, VC-backed ownership since 2018 and on an exciting double-digit growth journey to bring classic vehicle transactions online. Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day-to-day, diversity, inclusion and high performance. We’re a fully remote team of builders, dreamers, and petrolheads using tech to connect enthusiasts with the machines that move them. If you’re driven by passion and curious about shaping the future of classic motoring online, you’ll fit right in.
We’re looking for a Head of Brand & Content who has good, relevant experience and wants to make their mark in a rapid-growth business where they can make a real difference whilst enjoying the environment and culture.
Role and responsibilities
- Brand positioning & narrative – Own, conceptualise and evolve Car & Classic’s brand positioning, tone of voice and long-term narrative.
- Insight-led direction – Translate Brand Tracker insights into clear strategic and creative decisions.
- Content strategy leadership – What we talk about, where, when and how (from a creative and narrative standpoint). Who we rely on for content creation (including influencer partnerships).
- PR strategy ownership – Define narratives, announcements and operating rhythm. Select and manage PR agencies or freelancers. Oversee reputation and earned media.
Head of Brand & Content - Remote employer: Carandclassic
Contact Detail:
Carandclassic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & Content - Remote
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who are already part of Car & Classic or similar companies. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your passion for classic cars! When you get the chance to chat with potential employers, share your stories and experiences related to the automotive world. This will help you connect on a deeper level and demonstrate that you truly understand the brand's culture.
✨Tip Number 3
Prepare for interviews by diving deep into Car & Classic’s brand narrative and positioning. Think about how you can contribute to their story and what fresh ideas you can bring to the table. This will show that you're not just another candidate but someone who genuinely cares about the brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to embrace the remote work culture we cherish at Car & Classic.
We think you need these skills to ace Head of Brand & Content - Remote
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for brand storytelling and community shine through. We want to see how you connect with the essence of Car & Classic and why you’re excited about shaping our narrative.
Be Authentic: Make sure your application reflects your true self. We value authenticity over perfection, so don’t be afraid to share your unique perspective on brand integrity and how you’ve maintained it in past roles.
Tailor Your Narrative: Craft your application to align with our brand values and culture. Highlight experiences that demonstrate your understanding of building trust and loyalty within communities, as this is key to what we do at Car & Classic.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to make a real impact in our growing team.
How to prepare for a job interview at Carandclassic
✨Know the Brand Inside Out
Before your interview, dive deep into Car & Classic's brand narrative and positioning. Understand their tone of voice and how they engage with their community. This will not only show your genuine interest but also help you articulate how you can contribute to their brand story.
✨Showcase Your Creative Decision-Making
Be prepared to discuss specific examples where you've made impactful creative decisions in previous roles. Highlight how these decisions aligned with brand integrity and audience engagement. This will demonstrate your confidence and ability to protect the brand's essence.
✨Emphasise Community Engagement
Since the role involves working closely with creators and communities, come ready with ideas on how to foster trust and loyalty among enthusiasts. Share past experiences where you've successfully built community connections, as this aligns perfectly with what Car & Classic values.
✨Prepare Insight-Driven Strategies
Familiarise yourself with insight-led decision-making. Be ready to discuss how you would translate data into actionable strategies for content and PR. This shows that you understand the importance of insights in shaping brand narratives and can drive effective communication.
