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For Companies At a Glance
- Tasks: Qualify leads, book meetings, and support the sales team in a dynamic SaaS environment.
- Company: Established family-owned B2B brand evolving into a modern SaaS business.
- Benefits: Hybrid working, flexitime, generous annual leave, and private health insurance.
- Why this job: Shape the future of sales in a high-visibility role with real impact.
- Qualifications: Experience in sales development or similar roles, confident communicator.
- Other info: Join a supportive team with hands-on training and excellent career progression.
The predicted salary is between 26000 - 34000 £ per year.
New opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation that’s evolving into a modern, scalable SaaS and insight-led business. The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand. The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model.
This is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team.
The Role
As SDR, you’ll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team. You’ll work closely with leadership, marketing and sales, with direct exposure to what works commercially. The business is implementing more targeted lead generation and segmentation-led campaigns, and you’ll play a key role in converting this activity into qualified pipeline. This role suits someone who enjoys responsibility, works with strong pace and follow-through, and likes being measured on outcomes.
Responsibilities
- Lead Qualification & Pipeline Development
- Qualify inbound and campaign-driven leads (often early-stage opportunities, not always quote-ready)
- Conduct structured discovery and qualification calls
- Build a clear understanding of prospect needs, buyer intent, and next steps
- Maintain strong CRM standards, ensuring all activity and notes are accurately captured
- Meeting Booking & Sales Enablement
- Book qualified meetings for the Business Development Managers
- Ensure handovers are commercially useful (context, needs, timelines, decision-makers, fit)
- Support follow-up and re-engagement of warm prospects
- Outbound Prospecting & Opportunity Creation
- Identify new opportunities using modern enrichment and sequencing tools
- Run outbound sequences and proactive call/email outreach
- Use campaign insight and data to prioritise the right accounts and contacts
- Maintain consistent outreach activity to build reliable meeting output
- Tools & CRM Ownership
- Operate day-to-day within HubSpot (this is core to the role)
- Use enrichment/data tools (e.g., platforms similar to ZoomInfo) to source and build prospect lists
- Collaborate with marketing on targeted outreach aligned to live campaigns
Requirements
- Experience in an SDR/BDR role or similar commercial position
- Confidence running discovery / qualification calls and booking meetings
- Comfortable working in a target-led environment (meetings booked and pipeline contribution)
- Strong organisational skills and reliable follow-through
- Confident using HubSpot or another CRM (Apollo experience also welcomed)
- Clear, professional communication style (written + verbal)
- Resilient and proactive — comfortable with outreach, objections and consistent activity
- Motivated by progression and development (with interest in moving into BD over time)
Location and Hours
Hybrid: 3 days per week in office. Location: Wrexham (approx. 15–20 minutes from Chester). Hours: Flexitime, with core hours from 9:30am onwards.
Salary
£26,000 - £34,000 basic plus £10k bonus (OTE £34,000 - £44,000)
Benefits
- Hybrid working + flexitime
- Hands-on training, coaching and shadowing
- On-site chef / restaurant-quality lunches provided
- Annual leave 25-30 days depending on length of service
- Sports and fitness allowance
- Private Health Insurance after 3 months
- Pension – after 3 months 5% of salary from company and 5% employee contribution
- Life Insurance – after 3 months (4 times salary)
- Free car parking
Sales Development Representative (SDR) - SaaS in Wrexham employer: Caramel Talent
Contact Detail:
Caramel Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative (SDR) - SaaS in Wrexham
✨Tip Number 1
Get to know the company inside out! Research their SaaS offerings, recent campaigns, and any news about their growth phase. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your discovery calls! Role-play with a friend or use online resources to sharpen your skills. The more comfortable you are with asking the right questions, the better you'll qualify those leads and book those meetings.
✨Tip Number 3
Leverage your network! Reach out to connections who might have insights into the company or industry. A referral can give you a leg up and make your application stand out when you apply through our website.
✨Tip Number 4
Stay organised! Use tools like HubSpot to keep track of your outreach and follow-ups. A well-maintained CRM will not only help you manage your leads but also impress the hiring team with your attention to detail.
We think you need these skills to ace Sales Development Representative (SDR) - SaaS in Wrexham
Some tips for your application 🫡
Show Your Passion for Sales: When writing your application, let your enthusiasm for sales shine through! We want to see that you’re not just looking for any job, but that you’re genuinely excited about the SDR role and how it fits into our evolving SaaS business.
Tailor Your Experience: Make sure to highlight your relevant experience in sales development or similar roles. We love seeing how your past experiences align with what we’re looking for, so don’t be shy about showcasing your skills in lead qualification and pipeline development!
Be Clear and Concise: Keep your application clear and to the point. We appreciate a professional communication style, so make sure your writing is easy to read and free of jargon. Remember, we’re looking for someone who can communicate effectively with prospects!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive, which is exactly what we’re after!
How to prepare for a job interview at Caramel Talent
✨Know Your SaaS Inside Out
Before the interview, make sure you understand the company's SaaS model and how it differs from traditional service-led approaches. Familiarise yourself with their products, target market, and any recent campaigns they've run. This will help you demonstrate your genuine interest and ability to contribute to their growth.
✨Master the Art of Qualification
As an SDR, you'll be qualifying leads, so practice your discovery and qualification calls. Prepare questions that help uncover prospect needs and buyer intent. Show that you can effectively identify opportunities and articulate how you would approach these conversations in the role.
✨Showcase Your CRM Skills
Since HubSpot is core to the role, brush up on your CRM skills. Be ready to discuss how you've used similar tools in the past to manage leads and track progress. If you have experience with data enrichment tools like ZoomInfo, mention that too—it'll show you're equipped for the job.
✨Demonstrate Your Resilience
The role requires a proactive attitude and comfort with outreach. Prepare examples of how you've handled objections or setbacks in previous roles. Highlight your persistence and how you maintain consistent activity to achieve targets, as this will resonate well with the interviewers.
