At a Glance
- Tasks: Lead exciting B2B marketing campaigns that drive real results and generate qualified leads.
- Company: Join a fast-growing tech company with a dynamic and ambitious team.
- Benefits: Enjoy 25 days' holiday, private health insurance, and a £50 benefits contribution.
- Other info: Hybrid working model with opportunities for career growth and development.
- Why this job: Make a tangible impact in a hands-on role while collaborating with Sales and Product teams.
- Qualifications: 5-7 years of B2B marketing experience, ideally in SaaS or technology.
The predicted salary is between 40500 - 49500 £ per year.
An exciting opportunity to join a fast-growing B2B technology business as a Senior Marketing Manager, taking a leading role in turning marketing strategy into campaigns that generate qualified leads, pipeline and measurable commercial results.
This is a senior but genuinely hands-on role.
You'll work across the full marketing mix, managing campaigns, agencies and day-to-day activity while working closely with Sales, Product and the wider Marketing team.
The business is looking for someone who understands the complete journey from marketing activity through to lead generation, Sales engagement and ultimately pipeline and revenue.
You'll be joining an ambitious team where people are trusted to take ownership, make decisions and deliver.
The Role
You’ll take ownership of integrated marketing activity across multiple channels, translating wider strategy into a clear programme of campaigns and priorities.
This isn’t a role where everything is handed to agencies or delegated to the wider team.
You’ll remain close to delivery, with enough hands‑on marketing knowledge to understand what’s working, identify what isn’t and challenge external partners where necessary.
Lead generation and pipeline are central to the role.
You’ll work closely with Sales to ensure campaigns are targeting the right audiences, generating high‑quality opportunities and supporting wider commercial objectives.
You’ll also work across the website, content, digital, events and Sales enablement, while supporting major launches and targeted Account‑Based Marketing campaigns.
Responsibilities
- Own and deliver integrated B2B marketing campaigns across multiple channels
- Translate marketing strategy into clear quarterly priorities, campaign plans and day‑to‑day activity
- Lead demand generation activity focused on creating qualified leads, opportunities and pipeline
- Manage campaigns across paid media, Linked In, email, content, events, website and other relevant channels
- Develop targeted Account‑Based Marketing campaigns in partnership with Sales
- Work closely with Sales to align campaigns, target accounts, lead definitions and follow‑up activity
- Partner with Product and other internal teams on messaging, positioning, launches and go‑to‑market activity
- Manage external agencies across digital, content, PR and specialist marketing activity
- Set clear agency briefs, objectives, budgets and performance expectations
- Challenge agency recommendations and hold external partners accountable for delivery and results
- Support and manage the wider Marketing team, ensuring priorities and responsibilities remain clear
- Oversee website activity across content, SEO, CRO, design and development
- Monitor marketing performance across the funnel, including lead quality, conversion, opportunities and pipeline
- Track campaign performance and ROI, using data to determine what should be scaled, changed, tested or stopped
- Manage marketing budget pacing and maintain visibility of spend and performance
- Support continued growth across UK and US enterprise markets
Requirements
- Circa 5–7 years’ B2B marketing experience, ideally within Saa S, technology, digital products or another enterprise‑focused environment
- Experience operating at Marketing Manager or Senior Marketing Manager level while remaining hands‑on with delivery
- Strong track record of running integrated, multi‑channel marketing campaigns
- Demonstrable experience generating leads and contributing to measurable pipeline or revenue outcomes
- Strong commercial understanding of the marketing funnel, conversion, pipeline and ROI
- Team management experience with the ability to lead while remaining close to day‑to‑day activity
- Significant experience managing external marketing agencies
- Enough hands‑on digital marketing knowledge to confidently challenge agencies and assess their recommendations and performance
- Good understanding of PPC, paid social and Linked In
- Experience across email marketing, content and events
- Experience working closely with Sales teams to support lead generation and pipeline growth
- Experience collaborating with Product and wider internal stakeholders
- Strong understanding of B2B and enterprise buyer journeys
- Experience with Account‑Based Marketing would be highly beneficial
- Working knowledge of website performance, landing pages, SEO and CRO
- Strong analytical skills and confidence using marketing data to make commercial decisions
- Experience with Hub Spot or similar marketing automation platforms would be advantageous
- Experience marketing to US audiences and/or regulated enterprise sectors would be beneficial
Location
Warrington – Hybrid working (3 days per week in the office)
Hours
- Monday to Friday, 9:00am – 5:30pm, with a 1‑hour lunch
- 25 days' holiday
- Your birthday off
- Private health insurance
- Employee Assistance Programme
- £50 contribution towards benefits/travel
- #J-18808-Ljbffr
Senior Marketing Manager - SaaS in Warrington employer: Caramel Talent
Join a dynamic B2B technology company as a Marketing Events Manager, where you'll thrive in a supportive and collaborative work culture that values organisation and creativity. With a focus on employee growth, the company offers extensive training opportunities and a generous benefits package, including private health insurance and additional holiday for your birthday. Located in Warrington, this hybrid role allows for flexibility while engaging in exciting events that drive the company's ambitious growth plans, particularly in the US market.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - SaaS in Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caramel Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caramel Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caramel Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caramel Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager - SaaS in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caramel Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caramel Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caramel Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caramel Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caramel Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caramel Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
