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For Companies At a Glance
- Tasks: Plan and manage Meta ad campaigns to drive client performance.
- Company: Fast-growing marketing agency with a mission to revolutionise lead generation.
- Benefits: Up to £35,000 salary, career progression, ongoing training, and a supportive team culture.
- Why this job: Take ownership of impactful campaigns across diverse industries and see your work make a difference.
- Qualifications: 3+ years of experience with Meta campaigns and strong analytical skills.
- Other info: Join a close-knit team and stay ahead of evolving Meta features.
The predicted salary is between 24000 - 42000 £ per year.
Overview
Our client is a fast-growing marketing agency with ambitions to change the way lead generation is done. Backed by funding and a clear mission, they help clients generate high-quality leads that convert. They are growing their Paid Department and are looking for a Paid Social Specialist with a focus on Meta Ads (Facebook & Instagram). You’ll join a close-knit team that includes the Head of Paid Media and a PPC Specialist, and you’ll play a key role in driving performance for clients across industries like home improvements, financial services and automotive. This is a great opportunity to take ownership of campaigns, work across diverse client sectors, and see the real impact of your work every day.
The Role
- Plan, build and manage Meta ad campaigns for LeadChoice and our clients.
- Test and optimise audiences, creative, messaging and funnels to drive ROI.
- Analyse campaign performance data and turn it into clear, actionable insights.
- Report regularly on KPIs such as ROI, CPA, lead quality and conversion.
- Work directly with clients to understand their business goals and shape paid social strategies around them.
- Collaborate with the wider Paid Department (Head of Paid + PPC Specialist) to share learnings and align strategies across paid channels.
- Keep ahead of Meta’s evolving features, tools and best practices.
Requirements
- 3+ years’ hands-on experience running Meta campaigns in an agency environment.
- Proven ability to deliver ROI-positive campaigns, whether lead gen or e-commerce.
- Strong knowledge of Meta Ads Manager and Business Manager.
- Analytical mindset with confidence in interpreting and acting on performance data.
- Excellent communication skills: comfortable working directly with clients.
- Proactive, organised, and excited to keep learning in a fast-paced environment.
Salary: Up to £35,000
Location: UK, Remote
Benefits
- Career progression opportunities as the Paid Department scales
- Ongoing training and professional development
- A supportive, ambitious team culture
Seniority level
- Mid-Senior level
Employment type
- Full-time
Referrals increase your chances of interviewing at Caramel Talent by 2x
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Paid Social Specialist employer: Caramel Talent
Contact Detail:
Caramel Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work with Meta Ads. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best Meta ad campaigns. Include metrics that highlight your ROI successes. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Follow industry blogs and join relevant online communities. Being knowledgeable about the latest Meta features and best practices will make you stand out during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to show how your experience aligns with the role of Paid Social Specialist.
We think you need these skills to ace Paid Social Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Social Specialist role. Highlight your experience with Meta Ads and any successful campaigns you've run. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for lead generation and how you can contribute to our team. Be sure to mention specific examples of your work that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, make sure to highlight your analytical mindset. Include examples of how you've turned data into actionable insights in past roles – we love a numbers-driven approach!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Caramel Talent
✨Know Your Meta Ads Inside Out
Make sure you brush up on your knowledge of Meta Ads Manager and Business Manager. Be ready to discuss specific campaigns you've run, the strategies you employed, and how you optimised them for better ROI. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've interpreted campaign performance data in the past. Bring examples of how you've turned insights into actionable strategies. This will demonstrate your analytical mindset and your ability to drive results based on data.
✨Communicate Like a Pro
Since you'll be working directly with clients, practice articulating your ideas clearly and confidently. Think about how you can explain complex concepts in simple terms. Good communication is key, so be ready to showcase your interpersonal skills during the interview.
✨Stay Ahead of the Game
Research the latest trends and features in Meta advertising. Being knowledgeable about recent updates or best practices will impress your interviewers and show that you're proactive about staying current in a fast-paced environment.
