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- Tasks: Plan and manage Meta ad campaigns to drive client performance.
- Company: Fast-growing marketing agency with a mission to revolutionise lead generation.
- Benefits: Up to £35,000 salary, career progression, ongoing training, and a supportive team culture.
- Why this job: Take ownership of impactful campaigns across diverse industries and see your work make a difference.
- Qualifications: 3+ years of experience with Meta campaigns and strong analytical skills.
- Other info: Join a close-knit team and stay ahead of evolving Meta features.
The predicted salary is between 24000 - 42000 £ per year.
An exceptional opportunity for a Paid Social Specialist to join an incredible digital advertising agency known for its focus on paid advertising, performance creatives, and email marketing for a variety of D2C brands, from small startups to large national names. This role offers a chance to make a significant impact on client success by driving high-performance advertising campaigns within a collaborative, data-driven team.
Role:
The agency is looking for an experienced Paid Social Specialist with several years of expertise in paid social advertising and a proven track record of managing ad spend and driving ROI. You will collaborate closely with cross-functional teams to execute, optimize, and innovate paid social strategies for various brands.
Responsibilities:
Campaign Management:
- Develop and implement paid social advertising campaigns across platforms like Meta, TikTok, Snapchat, and Pinterest.
- Monitor and optimise ad campaigns to consistently achieve monthly ad spend and revenue KPIs.
- Utilise reporting tools such as Shopify Reports, Motion, Agency Analytics, and Triple Whale for data-driven decisions.
- Conduct A/B testing on new creatives, audiences, and strategies to scale campaigns.
- Collaborate with the design and marketing teams to ensure alignment with campaign objectives.
Client Relations:
- Foster strong relationships by setting clear expectations, understanding client goals, and delivering results that align with their objectives.
- Provide regular updates on campaign performance, offering insights and recommendations.
- Write direct-response copy that resonates with target audiences and produces engaging ads.
Champion creative strategies by developing testing roadmaps, analyzing performance, and exploring new creative angles.
Work closely with the Head of Paid Social and team to align on campaign goals and client satisfaction.
Requirements:
- Extensive experience in paid social advertising, with responsibility for client accounts spending £30k-£50k monthly.
- Proficiency in Meta, TikTok, Snapchat, and Pinterest platforms.
- Proven ability to collaborate within cross-functional teams.
- Agency or startup experience, particularly within the D2C/ecommerce industry.
- Strong analytical skills with a keen attention to detail, interpreting data to drive campaign improvements.
- Self-motivated, proactive, and fluent in English.
Location: Fully remote, based in the United Kingdom (preference to candidates in Poole)
- 28 days of paid annual leave plus bank holidays.
- Access to £10,000 worth of training and courses for continuous development.
- Subsidised gym membership up to £50/month.
- Fully remote work environment with a dedicated laptop.
- Regular team social events and mentorship.
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Paid Social Specialist employer: Caramel Talent
Contact Detail:
Caramel Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work with Meta Ads. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best Meta ad campaigns. Include metrics that highlight your ROI successes. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Follow industry blogs and join relevant online communities. Being knowledgeable about the latest Meta features and best practices will make you stand out during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to show how your experience aligns with the role of Paid Social Specialist.
We think you need these skills to ace Paid Social Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Social Specialist role. Highlight your experience with Meta Ads and any successful campaigns you've run. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for lead generation and how you can contribute to our team. Be sure to mention specific examples of your work that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, make sure to highlight your analytical mindset. Include examples of how you've turned data into actionable insights in past roles – we love a numbers-driven approach!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Caramel Talent
✨Know Your Meta Ads Inside Out
Make sure you brush up on your knowledge of Meta Ads Manager and Business Manager. Be ready to discuss specific campaigns you've run, the strategies you employed, and how you optimised them for better ROI. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've interpreted campaign performance data in the past. Bring examples of how you've turned insights into actionable strategies. This will demonstrate your analytical mindset and your ability to drive results based on data.
✨Communicate Like a Pro
Since you'll be working directly with clients, practice articulating your ideas clearly and confidently. Think about how you can explain complex concepts in simple terms. Good communication is key, so be ready to showcase your interpersonal skills during the interview.
✨Stay Ahead of the Game
Research the latest trends and features in Meta advertising. Being knowledgeable about recent updates or best practices will impress your interviewers and show that you're proactive about staying current in a fast-paced environment.
