Paid Media Manager - Luxury
Paid Media Manager - Luxury

Paid Media Manager - Luxury

Full-Time 42000 - 58000 Β£ / year (est.) Home office possible
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At a Glance

  • Tasks: Manage and optimise paid media campaigns across Meta, Google, and other platforms for a luxury brand.
  • Company: Join a premium beauty and wellness brand with a strong global presence.
  • Benefits: Competitive salary, fully remote work, and opportunities for professional growth.
  • Why this job: Be part of a dynamic team driving customer acquisition in the luxury market.
  • Qualifications: 5+ years in paid media, strong analytical skills, and experience managing large budgets.
  • Other info: Work in a lean team environment with a focus on innovative strategies.

The predicted salary is between 42000 - 58000 Β£ per year.

Brand new and exclusive opportunity for a Paid Media Specialist to join a luxury direct-to-consumer brand operating in the premium beauty and wellness space, in an entirely remote UK role. The brand has a strong global presence through its e-commerce platform and select luxury retail partners, and this hire will play a key role in scaling customer acquisition and profitable growth across international markets.

The Paid Media Specialist will take end-to-end ownership of paid performance across Meta and Google, working closely with internal stakeholders to drive online visibility, customer acquisition, and efficient ROI/ROAS. This is a hands-on role suited to someone highly analytical, structured, and confident managing high spend budgets across multiple regions.

Key responsibilities include:

  • Full daily management of paid media platforms, including:
  • Meta (Facebook/Instagram)
  • Google Ads (Search / Shopping / Performance Max as relevant)
  • Additional channels such as TikTok, YouTube, Pinterest and Snapchat (where relevant)
  • Develop and execute full-funnel paid media strategies aligned to business objectives
  • Structure campaigns with clear segmentation and messaging across funnel stages (prospecting, retargeting, retention)
  • Monitor and optimise performance daily, ensuring efficient spend and strong ROI/ROAS
  • Build and maintain a testing roadmap (creative testing, messaging, audiences, placements, landing page hypotheses)
  • Work with internal teams to brief and guide creative assets for ads, aligned to performance needs and brand direction
  • Regularly analyse campaign performance and produce clear reporting with insights and recommendations
  • Manage and optimise budgets across multiple international markets (including UK, Europe, US and Australia)
  • Ensure tracking and measurement best practice is followed (GA4, attribution, UTMs, pixel events etc.)
  • Stay up to date with platform changes, competitor activity, and best practice
  • Requirements:

    This role requires a blend of Paid Social and Paid Search experience, with particularly strong capability across Meta and Google. The ideal candidate is hands-on, detail-oriented, and confident managing large budgets across international regions.

    Essential:

    • 5+ years’ experience managing paid media campaigns
    • Strong hands-on experience across:
    • Meta Ads
    • Google Ads
  • Experience managing high budgets (c. Β£1m+ annual spend)
  • Experience working across international markets / multi-market strategies
  • Highly analytical, data-driven, and confident reporting on performance and next steps
  • Comfortable briefing creative needs and campaign messaging direction to support performance
  • Preferred:

    • Experience within luxury / premium DTC e-commerce
    • Background in beauty, luxury, fashion, premium consumer tech or high AOV products
    • Comfortable working in lean teams and proactively supporting wider business growth
    • Some experience with Amazon Ads

    Tools / Analytics:

    • Experience working with analytics and reporting tools such as:
    • GA4
    • Looker Studio
    • Supermetrics
    • Power BI (or similar)
    • Triple Whale

    Salary: circa Β£50,000 per annum (Some flexibility)

    Location: United Kingdom – Fully Remote

    Paid Media Manager - Luxury employer: Caramel Talent

    Join a dynamic luxury direct-to-consumer brand that champions innovation and creativity in the beauty and wellness sector. As a fully remote employer, we offer a flexible work culture that prioritises employee well-being and professional growth, providing opportunities to manage significant budgets and drive impactful marketing strategies across international markets. With a commitment to excellence and a collaborative environment, we empower our team members to thrive and make meaningful contributions to our brand's success.
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    Contact Detail:

    Caramel Talent Recruiting Team

    StudySmarter Expert Advice 🀫

    We think this is how you could land Paid Media Manager - Luxury

    ✨Tip Number 1

    Network like a pro! Reach out to people in the industry, attend virtual events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.

    ✨Tip Number 2

    Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use data and visuals to highlight your successes, especially if you've managed high budgets and achieved impressive ROI.

    ✨Tip Number 3

    Prepare for interviews by practising common questions related to paid media management. Be ready to discuss your strategies for platforms like Meta and Google, and how you optimise campaigns for different markets.

    ✨Tip Number 4

    Apply through our website! We love seeing candidates who are genuinely interested in our brand. Tailor your application to reflect your passion for luxury and your expertise in driving customer acquisition.

    We think you need these skills to ace Paid Media Manager - Luxury

    Paid Media Management
    Meta Ads
    Google Ads
    Campaign Structuring
    Performance Optimisation
    Budget Management
    Data Analysis
    Reporting and Insights
    Creative Briefing
    International Market Strategy
    Attribution and Tracking Best Practices
    Analytical Skills
    Attention to Detail
    E-commerce Experience

    Some tips for your application 🫑

    Tailor Your CV: Make sure your CV is tailored to the Paid Media Manager role. Highlight your experience with Meta and Google Ads, and don’t forget to mention any luxury or premium brand experience you have. We want to see how your skills align with our needs!

    Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the luxury beauty and wellness space. Share specific examples of how you've driven customer acquisition and ROI in previous roles. We love a good story!

    Show Off Your Analytical Skills: Since this role is highly analytical, make sure to showcase your data-driven mindset. Include metrics and results from past campaigns to demonstrate your ability to optimise performance and manage budgets effectively. Numbers speak volumes!

    Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can’t wait to hear from you!

    How to prepare for a job interview at Caramel Talent

    ✨Know Your Platforms Inside Out

    Make sure you’re well-versed in Meta and Google Ads, as these will be your bread and butter. Brush up on the latest features and best practices for each platform, and be ready to discuss how you've successfully managed campaigns in the past.

    ✨Showcase Your Analytical Skills

    This role is all about data-driven decisions, so come prepared with examples of how you've used analytics to optimise campaigns. Be ready to talk about specific metrics you've tracked and how your insights led to improved ROI/ROAS.

    ✨Demonstrate Your Creative Briefing Ability

    Since you'll be working closely with creative teams, highlight your experience in briefing creative needs. Share examples of how your direction has led to successful ad campaigns, and be prepared to discuss how you align messaging with performance goals.

    ✨Understand the Luxury Market

    Familiarise yourself with the luxury beauty and wellness space. Research the brand’s competitors and current trends, and be ready to discuss how you can leverage this knowledge to drive customer acquisition and growth in international markets.

    Paid Media Manager - Luxury
    Caramel Talent
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