At a Glance
- Tasks: Lead marketing for a creative agency, driving performance and generating high-quality leads.
- Company: Dynamic agency partnering with top names in music, events, and hospitality.
- Benefits: Hybrid working, AI training, team socials, and potential for career growth.
- Other info: Flexible remote work and exciting perks like gig and festival access.
- Why this job: Make a real impact in a fast-paced environment while shaping the agency's future.
- Qualifications: 4-6 years in marketing, strong project management, and experience with lead generation.
The predicted salary is between 60000 - 80000 £ per year.
A rare opportunity has arisen for a commercially minded and performance-focused Head of Agency Marketing to take ownership of the marketing engine for a leading creative performance agency. The business partners with some of the most exciting names across music, festivals, live events, sport, hospitality, and destination experiences, delivering campaigns that drive measurable results.
You’ll play a central role in building the agency’s funnel, generating high-quality inbound leads, and ensuring the commercial team has a steady pipeline of MQLs, SALs, and SQLs to convert. This role suits someone who thrives in a fast-paced, numbers-driven environment and is motivated by clear, measurable outcomes rather than brand awareness alone.
You’ll be working alongside strategists, creatives, paid media specialists, and a highly experienced commercial team, ideal for someone confident, adaptable, and ready to take ownership. As Head of Agency Marketing, you’ll run the day-to-day marketing activity, manage the full performance funnel, and deliver multi-channel campaigns that produce real commercial impact. You’ll coordinate internal teams when creative, paid media, or content are required, ensuring campaigns move efficiently through the pipeline.
You’ll need strong strategic, project management skills, commercial awareness, and the confidence to test, learn, and keep momentum even when experimenting.
- Performance Marketing & Lead Generation
- Execute multi-channel campaigns across email, social, content, partnerships, PR tasks, and webinars
- Build and manage HubSpot workflows and day-to-day CRM activity
- Deliver a consistent flow of high-quality inbound leads
- Track and report weekly on Leads, MQLs, SALs, SQLs
- Coordinate internal teams across Paid Media, Creative, Strategy and Content
- Ensure output is accurate, on-brand, and performance-focused
- Use AI tools daily for content repurposing, automation, insights and experimentation
- Support integration of new AI systems into the marketing engine
- Manage day-to-day contact with the external PR agency
- Deliver content across email, social, website updates, case studies and hero assets
- Support awards, speaking opportunities and promotional activity
- Keep the commercial team informed of pipeline health and performance
4–6 years’ experience in a marketing role, ideally in performance-led, B2B, SaaS or agency environments. Demonstrated experience generating leads and managing commercial funnels. Confident using HubSpot or similar CRMs. Strong project management and ability to juggle multiple workstreams. Excellent written and verbal communication. Able to work across sectors including live events, festivals, music, hospitality and sport.
Manchester OR London offices - Hybrid, flexibility to work remotely part of the week. Hybrid working with flexible office/remote split. AI and performance marketing training. Opportunity to help shape the agency’s growth across new markets. Regular team socials, gig and festival perks. Long-term scope to grow into a future Head of Marketing role.
Marketing Director - Events (Remote) in Manchester employer: Caramel Talent
Contact Detail:
Caramel Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director - Events (Remote) in Manchester
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meet-ups. The more you engage with others, the better your chances of landing that dream job.
✨Show Off Your Skills
Don’t just tell them what you can do; show them! Create a portfolio or case studies that highlight your past successes in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Ace the Interview
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals, especially in generating leads and managing the marketing funnel. Confidence is key!
✨Apply Through Our Website
We encourage you to apply directly through our website. It’s the best way to ensure your application gets noticed and shows your genuine interest in joining our team. Let’s make it happen!
We think you need these skills to ace Marketing Director - Events (Remote) in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Director - Events. Highlight your experience in performance marketing and lead generation, especially in B2B or agency settings. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the events industry and your strategic mindset. Tell us why you’re the perfect fit for this fast-paced environment and how you can drive measurable results.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include specific examples of campaigns you've executed that generated high-quality leads or improved funnel performance. Numbers speak volumes, so let’s see those metrics!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Caramel Talent
✨Know Your Numbers
As a Marketing Director, you'll need to demonstrate your understanding of performance metrics. Brush up on key terms like MQLs, SALs, and SQLs, and be ready to discuss how you've successfully generated leads in the past. Show them you can drive measurable results!
✨Showcase Your Campaign Success
Prepare specific examples of multi-channel campaigns you've executed. Highlight your role in coordinating teams and managing projects. Be ready to discuss the impact these campaigns had on lead generation and overall business performance.
✨Familiarise Yourself with AI Tools
Since the role involves using AI for marketing, make sure you know about the tools that can enhance content repurposing and automation. Share any experiences you've had with AI in your previous roles, and how it helped improve campaign efficiency.
✨Be Ready to Adapt
The agency thrives in a fast-paced environment, so be prepared to discuss how you've adapted to changes in strategy or market conditions. Share examples of how you've tested and learned from your marketing experiments to keep momentum going.