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For Companies At a Glance
- Tasks: Qualify leads, book meetings, and create opportunities in a dynamic SaaS environment.
- Company: Established family-owned B2B brand evolving into a modern SaaS business.
- Benefits: Hybrid working, flexitime, generous annual leave, and private health insurance.
- Why this job: Shape the future of sales in a high-visibility role with real impact.
- Qualifications: Experience in sales development, strong communication, and organisational skills.
- Other info: Exciting growth phase with hands-on training and excellent career progression.
The predicted salary is between 26000 - 34000 £ per year.
New opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation that’s evolving into a modern, scalable SaaS and insight-led business. The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand. The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model, with methodology and platform technology.
This is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team.
The Role
As SDR, you’ll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team. You’ll work closely with leadership, marketing and sales, with direct exposure to what works commercially. The business is implementing more targeted lead generation and segmentation-led campaigns, and you’ll play a key role in converting this activity into qualified pipeline. This role suits someone who enjoys responsibility, works with strong pace and follow-through, and likes being measured on outcomes.
Responsibilities
- Lead Qualification & Pipeline Development
- Qualify inbound and campaign-driven leads (often early-stage opportunities, not always quote-ready)
- Conduct structured discovery and qualification calls
- Build a clear understanding of prospect needs, buyer intent, and next steps
- Maintain strong CRM standards, ensuring all activity and notes are accurately captured
- Meeting Booking & Sales Enablement
- Book qualified meetings for the Business Development Managers
- Ensure handovers are commercially useful (context, needs, timelines, decision-makers, fit)
- Support follow-up and re-engagement of warm prospects
- Outbound Prospecting & Opportunity Creation
- Identify new opportunities using modern enrichment and sequencing tools
- Run outbound sequences and proactive call/email outreach
- Use campaign insight and data to prioritise the right accounts and contacts
- Maintain consistent outreach activity to build reliable meeting output
- Tools & CRM Ownership
- Operate day-to-day within HubSpot (this is core to the role)
- Use enrichment/data tools (e.g., platforms similar to ZoomInfo) to source and build prospect lists
- Collaborate with marketing on targeted outreach aligned to live campaigns
Requirements
- Experience in an SDR/BDR role or similar commercial position
- Confidence running discovery / qualification calls and booking meetings
- Comfortable working in a target-led environment (meetings booked and pipeline contribution)
- Strong organisational skills and reliable follow-through
- Confident using HubSpot or another CRM (Apollo experience also welcomed)
- Clear, professional communication style (written + verbal)
- Resilient and proactive — comfortable with outreach, objections and consistent activity
- Motivated by progression and development (with interest in moving into BD over time)
Location and Hours
Hybrid: 3 days per week in office. Location: Wrexham (approx. 15–20 minutes from Chester). Hours: Flexitime, with core hours from 9:30am onwards.
Salary
£26,000 - £34,000 basic plus £10k bonus (OTE £34,000 - £44,000)
Benefits
- Hybrid working + flexitime
- Hands-on training, coaching and shadowing
- On-site chef / restaurant-quality lunches provided
- Annual leave 25-30 days depending on length of service
- Sports and fitness allowance
- Private Health Insurance after 3 months
- Pension – after 3 months 5% of salary from company and 5% employee contribution.
- Life Insurance – after 3 months (4 times salary)
- Free car parking
Sales Development Representative (SDR) - SaaS in Chester employer: Caramel Talent
Contact Detail:
Caramel Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative (SDR) - SaaS in Chester
✨Tip Number 1
Get to know the company inside out! Research their SaaS offerings, recent campaigns, and any news about their growth phase. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Practice your discovery calls! Role-play with a friend or use online resources to sharpen your skills. The better you are at qualifying leads and understanding prospect needs, the more likely you are to impress during interviews.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in discussions. This can give you insider tips and might even lead to a referral, which is always a bonus!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of SaaS sales.
We think you need these skills to ace Sales Development Representative (SDR) - SaaS in Chester
Some tips for your application 🫡
Show Your Passion for Sales: When you're writing your application, let your enthusiasm for sales shine through! We want to see that you’re not just looking for any job, but that you’re genuinely excited about the SDR role and how it fits into our SaaS journey.
Tailor Your Experience: Make sure to highlight your relevant experience in sales development or similar roles. We love seeing how your past experiences can contribute to our growth, so don’t hold back on those achievements that showcase your skills!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clear communication, so make sure your writing is professional yet friendly. This is your chance to show us how well you can convey ideas—just like you would with prospects!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Caramel Talent
✨Know Your SaaS Inside Out
Make sure you understand the SaaS model and how it differs from traditional service-led approaches. Familiarise yourself with the company's products and how they leverage data to create value for clients. This knowledge will help you demonstrate your enthusiasm and fit for the role.
✨Master the Art of Qualification
Since you'll be qualifying leads, practice your discovery and qualification calls. Prepare questions that help uncover prospect needs and buyer intent. Role-play with a friend or mentor to build confidence in steering conversations effectively.
✨Showcase Your CRM Skills
Be ready to discuss your experience with HubSpot or similar CRMs. Highlight specific examples of how you've used these tools to manage leads and track your outreach efforts. If you have experience with data enrichment tools, mention that too!
✨Demonstrate Your Proactivity
This role requires a proactive approach to outreach and follow-ups. Share examples from your past where you've taken the initiative to generate leads or improve processes. Show that you're comfortable with consistent activity and can handle objections with resilience.
