At a Glance
- Tasks: Qualify leads, book meetings, and support the sales team in a dynamic environment.
- Company: Established family-owned B2B brand evolving into a modern SaaS business.
- Benefits: Competitive salary, uncapped bonuses, hybrid working, and on-site chef.
- Other info: Hands-on training, career progression opportunities, and generous annual leave.
- Why this job: Shape the future of sales in a high-visibility role with real impact.
- Qualifications: Experience in sales or similar roles, confident with CRM tools.
The predicted salary is between 26000 - 34000 € per year.
New opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation that’s evolving into a modern, scalable SaaS and insight-led business. The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand. The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model, with methodology and platform technology.
Importantly: this is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team. As SDR, you’ll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team. You’ll work closely with leadership, marketing and sales, with direct exposure to what works commercially.
- Lead Qualification & Pipeline Development
- Maintain strong CRM standards, ensuring all activity and notes are accurately captured.
- Meeting Booking & Sales Enablement
- Book qualified meetings for the Business Development Managers.
- Support follow-up and re-engagement of warm prospects.
- Run outbound sequences and proactive call/email outreach.
- Use campaign insight and data to prioritise the right accounts and contacts.
- Maintain consistent outreach activity to build reliable meeting output.
- Tools & CRM Ownership
- Use enrichment/data tools (e.g., Collaborate with marketing on targeted outreach aligned to live campaigns).
Experience in an SDR/BDR role or similar commercial position. Confident using HubSpot or another CRM (Apollo experience also welcomed). Resilient and proactive — comfortable with outreach, objections and consistent activity. Motivated by progression and development (with interest in moving into BD over time).
Hybrid: 3 days per week in office. £26,000 - £34,000 basic plus £10k bonus (OTE £34,000 - £44,000 uncapped). Hybrid working + flexitime. Hands-on training, coaching and shadowing. On-site chef / restaurant-quality lunches provided. Annual leave 25-30 days depending on length of service. Sports and fitness allowance. Private Health Insurance after 3 months. Pension – after 3 months 5% of salary from company and 5% employee contribution. Life Insurance – after 3 months (4 times salary). Free car parking.
Sales Development Representative - Inside Sales in Chester employer: Caramel Talent
Join a family-owned, well-established B2B brand as a Sales Development Representative and be part of an exciting transition into a modern SaaS business. With a strong focus on employee growth, you will benefit from hands-on training, flexible hybrid working, and a supportive culture that values your contributions. Enjoy unique perks like on-site chef-prepared lunches, generous annual leave, and comprehensive health benefits, all while having the opportunity to shape the future of the sales pipeline in a high-visibility role.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative - Inside Sales in Chester
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and even referrals that might just land you that SDR role.
✨Tip Number 3
Practice your pitch! Prepare to discuss how your skills align with the SDR role. Role-play with a friend or use our resources to refine your approach and boost your confidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Sales Development Representative - Inside Sales in Chester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the SDR role. Highlight any previous sales or customer engagement experience, and don’t forget to mention your familiarity with CRM tools like HubSpot!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your enthusiasm for the role and the company. Share why you’re excited about the shift to a product-led model and how you can contribute to the team.
Showcase Your Communication Skills:As an SDR, communication is key! Make sure your application is clear, concise, and free of typos. This is your first chance to demonstrate your ability to engage effectively—make it count!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our growing team!
How to prepare for a job interview at Caramel Talent
✨Know Your Product Inside Out
Before the interview, make sure you understand the company's SaaS offerings and how they differ from traditional service models. Familiarise yourself with their data-driven approach and be ready to discuss how you can contribute to this shift.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully qualified leads or booked meetings. Highlight your resilience and proactive outreach strategies, as these are key traits for an SDR role.
✨Master the CRM Tools
Since the role involves maintaining strong CRM standards, brush up on your knowledge of HubSpot or similar tools. Be prepared to discuss how you've used these platforms in previous roles to manage leads and track sales activities.
✨Demonstrate Your Team Spirit
This position requires close collaboration with marketing and business development teams. Think of examples that showcase your ability to work well in a team, support others, and contribute to a shared goal, especially in a hybrid working environment.
