At a Glance
- Tasks: Drive sales by qualifying leads and booking meetings for the Business Development team.
- Company: Established family-owned B2B brand evolving into a modern SaaS business.
- Benefits: Competitive salary, uncapped bonuses, hybrid work, and on-site chef lunches.
- Other info: Enjoy hands-on training, career progression opportunities, and a supportive team environment.
- Why this job: Join a new role with high visibility and influence in a growing company.
- Qualifications: Experience in sales development or similar roles; confident with CRM tools.
The predicted salary is between 26000 - 34000 € per year.
New opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation that’s evolving into a modern, scalable SaaS and insight-led business. The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand. The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model, with methodology and platform technology.
Importantly: this is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team. As SDR, you’ll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team. You’ll work closely with leadership, marketing and sales, with direct exposure to what works commercially.
- Lead Qualification & Pipeline Development
- Maintain strong CRM standards, ensuring all activity and notes are accurately captured
- Meeting Booking & Sales Enablement
- Book qualified meetings for the Business Development Managers
- Support follow-up and re-engagement of warm prospects
- Run outbound sequences and proactive call/email outreach
- Use campaign insight and data to prioritise the right accounts and contacts
- Maintain consistent outreach activity to build reliable meeting output
- Tools & CRM Ownership
- Use enrichment/data tools (e.g., Collaborate with marketing on targeted outreach aligned to live campaigns)
Experience in an SDR/BDR role or similar commercial position. Confident using HubSpot or another CRM (Apollo experience also welcomed). Resilient and proactive — comfortable with outreach, objections and consistent activity. Motivated by progression and development (with interest in moving into BD over time).
Hybrid: 3 days per week in office
Salary: £26,000 - £34,000 basic plus £10k bonus (OTE £34,000 - £44,000 uncapped)
Benefits:
- Hybrid working + flexitime
- Hands-on training, coaching and shadowing
- On-site chef / restaurant-quality lunches provided
- Annual leave 25-30 days depending on length of service
- Sports and fitness allowance
- Private Health Insurance after 3 months
- Pension – after 3 months 5% of salary from company and 5% employee contribution
- Life Insurance – after 3 months (4 times salary)
- Free car parking
Sales Development Representative, Business to Business Sales in Chester employer: Caramel Talent
Join a family-owned, household name in B2B sales as a Sales Development Representative, where you will play a pivotal role in shaping the future of our evolving SaaS business. Enjoy a vibrant work culture that prioritises employee growth with hands-on training, flexible hybrid working, and generous benefits including private health insurance and a sports allowance. With a focus on collaboration and innovation, this is an exciting opportunity to make a real impact while enjoying perks like on-site gourmet lunches and a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative, Business to Business Sales in Chester
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show genuine interest when you connect with them.
✨Tip Number 2
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the SDR role. Highlight your experience in lead qualification and pipeline development to stand out during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Sales Development Representative, Business to Business Sales in Chester
Some tips for your application 🫡
Show Your Passion for Sales:When writing your application, let your enthusiasm for sales shine through! We want to see that you're not just looking for a job, but that you're genuinely excited about the opportunity to drive business growth and engage with clients.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in SDR or similar positions, and don’t forget to mention any tools like HubSpot that you’re familiar with. We love seeing how your skills align with our needs!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting new SDR position. Plus, it shows you’re proactive—just what we’re looking for!
How to prepare for a job interview at Caramel Talent
✨Know Your Product Inside Out
Before the interview, make sure you understand the company's SaaS offerings and how they differ from traditional service models. Familiarise yourself with their data-driven approach and be ready to discuss how you can contribute to this shift.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully qualified leads or booked meetings. Highlight your resilience and proactive outreach strategies, as these are key traits for an SDR role.
✨Familiarise Yourself with CRM Tools
Since the role requires strong CRM skills, brush up on HubSpot or any other CRM tools you’ve used. Be prepared to discuss how you’ve maintained CRM standards in previous roles and how you plan to do so in this position.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's growth phase and how the SDR role fits into their overall strategy. This shows your genuine interest in the position and helps you understand how you can make a real impact.
