At a Glance
- Tasks: Qualify leads, book meetings, and create opportunities in a dynamic SaaS environment.
- Company: Established family-owned B2B brand evolving into a modern SaaS business.
- Benefits: Hybrid work, flexitime, on-site chef, generous annual leave, and private health insurance.
- Other info: Exciting career progression opportunities and a supportive team culture.
- Why this job: Shape the future of sales in a growing SaaS company with real influence.
- Qualifications: Experience in sales roles, strong communication skills, and CRM proficiency.
The predicted salary is between 26000 - 34000 € per year.
New opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation that’s evolving into a modern, scalable SaaS and insight-led business. The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand. The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model, with methodology and platform technology.
This is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team.
The Role
As SDR, you’ll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team. You’ll work closely with leadership, marketing and sales, with direct exposure to what works commercially. The business is implementing more targeted lead generation and segmentation-led campaigns, and you’ll play a key role in converting this activity into qualified pipeline. This role suits someone who enjoys responsibility, works with strong pace and follow-through, and likes being measured on outcomes.
Responsibilities
- Lead Qualification & Pipeline Development
- Qualify inbound and campaign-driven leads (often early-stage opportunities, not always quote-ready)
- Conduct structured discovery and qualification calls
- Build a clear understanding of prospect needs, buyer intent, and next steps
- Maintain strong CRM standards, ensuring all activity and notes are accurately captured
- Meeting Booking & Sales Enablement
- Book qualified meetings for the Business Development Managers
- Ensure handovers are commercially useful (context, needs, timelines, decision-makers, fit)
- Support follow-up and re-engagement of warm prospects
- Outbound Prospecting & Opportunity Creation
- Identify new opportunities using modern enrichment and sequencing tools
- Run outbound sequences and proactive call/email outreach
- Use campaign insight and data to prioritise the right accounts and contacts
- Maintain consistent outreach activity to build reliable meeting output
- Tools & CRM Ownership
- Operate day-to-day within HubSpot (this is core to the role)
- Use enrichment/data tools (e.g., platforms similar to ZoomInfo) to source and build prospect lists
- Collaborate with marketing on targeted outreach aligned to live campaigns
Requirements
- Experience in an SDR/BDR role or similar commercial position
- Confidence running discovery / qualification calls and booking meetings
- Comfortable working in a target-led environment (meetings booked and pipeline contribution)
- Strong organisational skills and reliable follow-through
- Confident using HubSpot or another CRM (Apollo experience also welcomed)
- Clear, professional communication style (written + verbal)
- Resilient and proactive — comfortable with outreach, objections and consistent activity
- Motivated by progression and development (with interest in moving into BD over time)
Location and Hours
Hybrid: 3 days per week in office. Location: Wrexham (approx. 15–20 minutes from Chester). Hours: Flexitime, with core hours from 9:30am onwards.
Salary £26,000 - £34,000 basic plus £10k bonus (OTE £34,000 - £44,000 uncapped)
Benefits
- Hybrid working + flexitime
- Hands-on training, coaching and shadowing
- On-site chef / restaurant-quality lunches provided
- Annual leave 25-30 days depending on length of service
- Sports and fitness allowance
- Private Health Insurance after 3 months
- Pension – after 3 months 5% of salary from company and 5% employee contribution.
- Life Insurance – after 3 months (4 times salary)
- Free car parking
Locations
Sales Development Representative (SDR) - SaaS in Cheshire, Chester employer: Caramel Talent
Join a family-owned, well-established B2B brand as a Sales Development Representative (SDR) in Wrexham, where you will play a pivotal role in shaping the future of a modern SaaS business. Enjoy a vibrant work culture that prioritises employee growth with hands-on training and coaching, alongside generous benefits such as hybrid working, flexitime, and on-site gourmet lunches. This is an exciting opportunity to make a significant impact in a new role while being rewarded with competitive salary packages and a supportive environment for career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative (SDR) - SaaS in Cheshire, Chester
✨Tip Number 1
Get to know the company inside out! Research their SaaS offerings, recent campaigns, and any news about their growth. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your discovery calls! Role-play with a friend or use online resources to sharpen your skills. The better you are at qualifying leads and understanding prospect needs, the more likely you are to impress during interviews.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in discussions. This can give you insider tips and might even lead to a referral, which is always a bonus!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to dive into the SDR role.
We think you need these skills to ace Sales Development Representative (SDR) - SaaS in Cheshire, Chester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the SDR role. Highlight any relevant experience in sales or lead generation, and don’t forget to mention your familiarity with tools like HubSpot. We want to see how you can fit into our evolving SaaS model!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for sales and your understanding of our business. Let us know why you’re excited about this new SDR position and how you can contribute to our growth phase.
Showcase Your Communication Skills:Since clear communication is key in this role, make sure your application reflects that. Use professional language, but keep it friendly and engaging. We want to see your personality come through while maintaining professionalism!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Caramel Talent
✨Know Your SaaS Stuff
Make sure you understand the basics of SaaS and how it differs from traditional models. Brush up on the company's products and services, and be ready to discuss how they can benefit potential clients.
✨Master the Art of Qualification
Since you'll be qualifying leads, practice your discovery and qualification calls. Prepare questions that help uncover prospect needs and buyer intent, and think about how you can effectively communicate these insights during the interview.
✨Showcase Your CRM Skills
Familiarise yourself with HubSpot or similar CRMs. Be prepared to discuss how you've used these tools in past roles to manage leads and track your outreach efforts. Highlight any specific metrics or successes you've achieved using these platforms.
✨Demonstrate Your Resilience
The role requires a proactive approach to outreach and handling objections. Share examples from your previous experience where you faced challenges but managed to turn them into opportunities. This will show your potential employer that you're not easily discouraged and can thrive in a target-led environment.
