At a Glance
- Tasks: Qualify leads, book meetings, and support the sales team in a dynamic environment.
- Company: Established family-owned B2B brand evolving into a modern SaaS business.
- Benefits: Competitive salary, uncapped bonuses, hybrid work, and excellent perks like on-site meals.
- Other info: Hands-on training, career progression opportunities, and a supportive team culture.
- Why this job: Shape the future of sales in a high-visibility role with real impact.
- Qualifications: Experience in sales or similar roles, confident with CRM tools, and resilient.
The predicted salary is between 26000 - 34000 € per year.
New opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation that’s evolving into a modern, scalable SaaS and insight-led business. The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand. The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model, with methodology and platform technology.
Importantly: this is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team. As SDR, you’ll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team. You’ll work closely with leadership, marketing and sales, with direct exposure to what works commercially.
- Lead Qualification & Pipeline Development
- Maintain strong CRM standards, ensuring all activity and notes are accurately captured.
- Meeting Booking & Sales Enablement
- Book qualified meetings for the Business Development Managers.
- Support follow-up and re-engagement of warm prospects.
- Run outbound sequences and proactive call/email outreach.
- Use campaign insight and data to prioritise the right accounts and contacts.
- Maintain consistent outreach activity to build reliable meeting output.
- Tools & CRM Ownership
- Use enrichment/data tools (e.g., Collaborate with marketing on targeted outreach aligned to live campaigns).
Experience in an SDR/BDR role or similar commercial position. Confident using HubSpot or another CRM (Apollo experience also welcomed). Resilient and proactive — comfortable with outreach, objections and consistent activity. Motivated by progression and development (with interest in moving into BD over time).
Hybrid: 3 days per week in office
Salary: £26,000 - £34,000 basic plus £10k bonus (OTE £34,000 - £44,000 uncapped)
Benefits:
- Hybrid working + flexitime
- Hands-on training, coaching and shadowing
- On-site chef / restaurant-quality lunches provided
- Annual leave 25-30 days depending on length of service
- Sports and fitness allowance
- Private Health Insurance after 3 months
- Pension – after 3 months 5% of salary from company and 5% employee contribution
- Life Insurance – after 3 months (4 times salary)
- Free car parking
Locations
Sales Development Representative - Inside Sales in Cheshire, Chester employer: Caramel Talent
Join a family-owned, well-established B2B brand as a Sales Development Representative and be part of an exciting transition into a modern SaaS business. With a strong focus on employee growth, you will benefit from hands-on training, flexible working arrangements, and a vibrant work culture that values collaboration and innovation. Enjoy unique perks such as on-site gourmet lunches, generous annual leave, and comprehensive health benefits, all while having the opportunity to shape the future of the sales pipeline in a high-visibility role.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative - Inside Sales in Cheshire, Chester
✨Tip Number 1
Network like a pro! Reach out to current employees on LinkedIn, especially those in sales roles. Ask them about their experiences and any tips they might have for landing the SDR position.
✨Tip Number 2
Prepare for the interview by practising common SDR scenarios. Role-play with a friend or use online resources to get comfortable with handling objections and booking meetings.
✨Tip Number 3
Show your enthusiasm for the company’s shift to a SaaS model. Research their products and think about how you can contribute to this transition during your conversations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team.
We think you need these skills to ace Sales Development Representative - Inside Sales in Cheshire, Chester
Some tips for your application 🫡
Show Your Passion for Sales:When writing your application, let your enthusiasm for sales shine through! We want to see that you're not just looking for a job, but that you're genuinely excited about the opportunity to drive growth and make an impact in our team.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in SDR or similar positions, and don’t forget to mention any tools like HubSpot that you’re familiar with. We love seeing how your skills align with what we need!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. Remember, clarity is key!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Caramel Talent
✨Know Your Product Inside Out
Before the interview, make sure you understand the company's SaaS offerings and how they differ from traditional service models. Familiarise yourself with their data-driven approach and be ready to discuss how you can contribute to this shift.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your ability to qualify leads and book meetings. Use metrics to demonstrate your success in previous roles, as numbers speak volumes in sales.
✨Be Ready for Role-Play Scenarios
Expect to engage in role-play during the interview, where you might have to handle objections or conduct a mock call. Practise common sales scenarios beforehand so you can showcase your resilience and proactive approach.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's growth phase and how the SDR role fits into their strategy. This shows your genuine interest in the position and helps you understand how you can make an impact.
