At a Glance
- Tasks: Qualify leads, book meetings, and support the Business Development team in a dynamic environment.
- Company: Established family-owned B2B brand evolving into a modern SaaS business.
- Benefits: Competitive salary, uncapped bonuses, hybrid work, and on-site chef lunches.
- Other info: Enjoy hands-on training, career progression opportunities, and a supportive team culture.
- Why this job: Shape the future of sales in a high-visibility role with real impact.
- Qualifications: Experience in sales development or similar roles; confident with CRM tools.
The predicted salary is between 26000 - 34000 € per year.
New opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation that’s evolving into a modern, scalable SaaS and insight-led business. The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand. The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model, with methodology and platform technology.
Importantly: this is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team. As SDR, you’ll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team. You’ll work closely with leadership, marketing and sales, with direct exposure to what works commercially.
- Lead Qualification & Pipeline Development
- Maintain strong CRM standards, ensuring all activity and notes are accurately captured.
- Meeting Booking & Sales Enablement
- Book qualified meetings for the Business Development Managers.
- Support follow-up and re-engagement of warm prospects.
- Run outbound sequences and proactive call/email outreach.
- Use campaign insight and data to prioritise the right accounts and contacts.
- Maintain consistent outreach activity to build reliable meeting output.
- Tools & CRM Ownership
- Use enrichment/data tools (e.g., Collaborate with marketing on targeted outreach aligned to live campaigns).
Experience in an SDR/BDR role or similar commercial position. Confident using HubSpot or another CRM (Apollo experience also welcomed). Resilient and proactive — comfortable with outreach, objections and consistent activity. Motivated by progression and development (with interest in moving into BD over time).
Hybrid: 3 days per week in office
Salary: £26,000 - £34,000 basic plus £10k bonus (OTE £34,000 - £44,000 uncapped)
Benefits:
- Hybrid working + flexitime
- Hands-on training, coaching and shadowing
- On-site chef / restaurant-quality lunches provided
- Annual leave 25-30 days depending on length of service
- Sports and fitness allowance
- Private Health Insurance after 3 months
- Pension – after 3 months 5% of salary from company and 5% employee contribution
- Life Insurance – after 3 months (4 times salary)
- Free car parking
Locations
Sales Development Representative, Business to Business Sales in Cheshire, Chester employer: Caramel Talent
Join a family-owned, well-established B2B brand that is transitioning into a modern SaaS powerhouse, offering you the chance to make a significant impact in a newly created Sales Development Representative role. With a supportive work culture that prioritises employee growth through hands-on training and coaching, you'll enjoy a hybrid working model, generous annual leave, and unique perks like on-site gourmet lunches and a sports allowance, making this an excellent place for motivated individuals looking to advance their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative, Business to Business Sales in Cheshire, Chester
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, attend industry events, or join relevant online groups. Building relationships can give you insider info and even referrals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the SDR role. Use specific examples from your past experiences to demonstrate your value and enthusiasm for the position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to our growth.
We think you need these skills to ace Sales Development Representative, Business to Business Sales in Cheshire, Chester
Some tips for your application 🫡
Show Your Passion for Sales:When writing your application, let your enthusiasm for sales shine through! We want to see that you're not just looking for a job, but that you're genuinely excited about the opportunity to drive business growth and engage with clients.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in sales development or similar positions, and don’t forget to mention any familiarity with CRM tools like HubSpot. We love seeing how your skills align with our needs!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid fluff and focus on what makes you a great fit for the SDR role. Use bullet points if it helps to make your achievements stand out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting new position. Plus, it shows you’re proactive—just what we’re looking for!
How to prepare for a job interview at Caramel Talent
✨Know Your Product Inside Out
Before the interview, make sure you understand the company's SaaS offerings and how they differ from traditional service models. Familiarise yourself with their data-driven approach and be ready to discuss how you can contribute to this shift.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your ability to qualify leads and book meetings. Use metrics to demonstrate your success in previous roles, as numbers speak volumes in sales.
✨Be Ready for Objections
Since this role involves outreach, anticipate common objections you might face and prepare thoughtful responses. This will show your resilience and proactive attitude, which are key traits for a successful SDR.
✨Engage with the Team's Vision
Research the company’s growth phase and be prepared to discuss how you can align with their vision. Show enthusiasm for working closely with the Business Development and Marketing teams to create a strong pipeline.
