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For Companies At a Glance
- Tasks: Qualify leads, book meetings, and support the sales team in a dynamic SaaS environment.
- Company: Established family-owned B2B brand evolving into a modern SaaS business.
- Benefits: Hybrid working, flexitime, generous annual leave, and private health insurance.
- Why this job: Shape the future of sales in a high-visibility role with real impact.
- Qualifications: Experience in sales development, strong communication skills, and CRM proficiency.
- Other info: Enjoy hands-on training, coaching, and a vibrant workplace culture.
The predicted salary is between 26000 - 34000 £ per year.
New opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation that’s evolving into a modern, scalable SaaS and insight-led business. The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand. The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model.
This is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team.
The Role
As SDR, you’ll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team. You’ll work closely with leadership, marketing and sales, with direct exposure to what works commercially. The business is implementing more targeted lead generation and segmentation-led campaigns, and you’ll play a key role in converting this activity into qualified pipeline. This role suits someone who enjoys responsibility, works with strong pace and follow-through, and likes being measured on outcomes.
Responsibilities
- Lead Qualification & Pipeline Development
- Qualify inbound and campaign-driven leads (often early-stage opportunities, not always quote-ready)
- Conduct structured discovery and qualification calls
- Build a clear understanding of prospect needs, buyer intent, and next steps
- Maintain strong CRM standards, ensuring all activity and notes are accurately captured
- Meeting Booking & Sales Enablement
- Book qualified meetings for the Business Development Managers
- Ensure handovers are commercially useful (context, needs, timelines, decision-makers, fit)
- Support follow-up and re-engagement of warm prospects
- Outbound Prospecting & Opportunity Creation
- Identify new opportunities using modern enrichment and sequencing tools
- Run outbound sequences and proactive call/email outreach
- Use campaign insight and data to prioritise the right accounts and contacts
- Maintain consistent outreach activity to build reliable meeting output
- Tools & CRM Ownership
- Operate day-to-day within HubSpot (this is core to the role)
- Use enrichment/data tools (e.g., platforms similar to ZoomInfo) to source and build prospect lists
- Collaborate with marketing on targeted outreach aligned to live campaigns
Requirements
- Experience in an SDR/BDR role or similar commercial position
- Confidence running discovery / qualification calls and booking meetings
- Comfortable working in a target-led environment (meetings booked and pipeline contribution)
- Strong organisational skills and reliable follow-through
- Confident using HubSpot or another CRM (Apollo experience also welcomed)
- Clear, professional communication style (written + verbal)
- Resilient and proactive — comfortable with outreach, objections and consistent activity
- Motivated by progression and development (with interest in moving into BD over time)
Location and Hours
Hybrid: 3 days per week in office. Location: Wrexham (approx. 15–20 minutes from Chester). Hours: Flexitime, with core hours from 9:30am onwards.
Salary
£26,000 - £34,000 basic plus £10k bonus (OTE £34,000 - £44,000)
Benefits
- Hybrid working + flexitime
- Hands-on training, coaching and shadowing
- On-site chef / restaurant-quality lunches provided
- Annual leave 25-30 days depending on length of service
- Sports and fitness allowance
- Private Health Insurance after 3 months
- Pension – after 3 months 5% of salary from company and 5% employee contribution
- Life Insurance – after 3 months (4 times salary)
- Free car parking
Sales Development Representative (SDR) - SaaS in Birkenhead employer: Caramel Talent
Contact Detail:
Caramel Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative (SDR) - SaaS in Birkenhead
✨Tip Number 1
Get to know the company inside out! Research their SaaS offerings, recent campaigns, and any news about their growth phase. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Practice your discovery calls! Role-play with a friend or use online resources to sharpen your skills. The more comfortable you are with asking the right questions, the better you'll qualify those leads and book those meetings.
✨Tip Number 3
Leverage your network! Reach out to connections who might have insights into the company or industry. A referral can make a huge difference in getting your foot in the door, so don’t hesitate to ask for help.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're proactive and serious about joining the team. Let’s get you that SDR role!
We think you need these skills to ace Sales Development Representative (SDR) - SaaS in Birkenhead
Some tips for your application 🫡
Show Your Passion for Sales: When writing your application, let us see your enthusiasm for sales and the SaaS industry. Share any relevant experiences that highlight your drive and performance focus, as we’re looking for someone who thrives in a target-led environment.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this SDR role. Highlight your experience with lead qualification and pipeline development, and don’t forget to mention your familiarity with tools like HubSpot or similar CRMs.
Be Clear and Professional: We appreciate clear communication, so ensure your written application is professional and easy to read. Use concise language and structure your thoughts logically to make a great first impression.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our sales pipeline!
How to prepare for a job interview at Caramel Talent
✨Know Your SaaS Inside Out
Before the interview, make sure you understand the company's SaaS model and how it differs from traditional service-led approaches. Familiarise yourself with their products, target market, and any recent developments in the industry. This will help you demonstrate your genuine interest and ability to contribute to their growth.
✨Master the Art of Qualification
As an SDR, you'll be qualifying leads, so practice your discovery and qualification calls. Prepare questions that help uncover prospect needs and buyer intent. Show that you can effectively identify opportunities and articulate how you would approach these conversations in the role.
✨Showcase Your CRM Skills
Since HubSpot is core to the role, brush up on your CRM skills. Be ready to discuss how you've used similar tools in the past to manage leads and track progress. Highlight any experience you have with data enrichment tools like ZoomInfo, as this will be a key part of your day-to-day responsibilities.
✨Demonstrate Your Resilience
The role requires a proactive attitude and the ability to handle objections. Prepare examples from your previous experiences where you faced challenges in outreach or lead generation and how you overcame them. This will show your potential employer that you're not just resilient but also motivated by results.
