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- Tasks: Lead and innovate retention strategies for top eCommerce brands using email and lifecycle marketing.
- Company: Dynamic performance marketing agency focused on ambitious DTC brands.
- Benefits: Competitive salary, remote work, and opportunities for team leadership and growth.
- Why this job: Make a real impact by maximising customer lifetime value and driving revenue growth.
- Qualifications: 5-7+ years in email marketing or CRM, with strong analytical and leadership skills.
- Other info: Join a high-performing team and shape the future of client retention strategies.
The predicted salary is between 45000 - 50000 £ per year.
A unique and exciting opportunity has arisen for a Head of Retention to join a high-performing performance marketing agency working with ambitious eCommerce and DTC brands. The role sits at the intersection of email marketing, CRM and lifecycle strategy, with responsibility for building and scaling a best-in-class retention function. The position offers the opportunity to lead the development of the agency’s retention capability, helping clients maximise customer lifetime value and revenue through sophisticated email and lifecycle marketing strategies.
The Head of Retention will own the strategy and performance of the agency’s email marketing and lifecycle marketing services across a portfolio of clients. This role combines strategic leadership with hands-on execution, overseeing the development of advanced segmentation, automation and retention strategies that drive measurable revenue growth. The successful candidate will work closely with leadership, client stakeholders and internal teams to build scalable frameworks, develop high-performing processes and deliver exceptional client outcomes.
Key responsibilities include:
- Owning retention strategy and performance across multiple client accounts
- Developing sophisticated email marketing frameworks, automation playbooks and lifecycle strategies
- Designing segmentation and personalisation strategies that improve customer engagement and revenue
- Building scalable processes and methodologies for retention marketing delivery
- Leading client strategy conversations and quarterly performance reviews
- Identifying opportunities to expand client relationships and grow account value
- Building and leading the retention team, including hiring, development and performance management
- Overseeing campaign execution including promotional campaigns, transactional messaging and automated lifecycle flows
- Analysing performance data and turning insights into clear strategic recommendations
Requirements:
The successful candidate must be a highly analytical and commercially minded individual with significant experience in email marketing, CRM or lifecycle marketing, preferably within an agency environment. We are looking for someone who can take ownership of building and scaling a retention function while delivering measurable results for clients.
- 5–7+ years of experience in email marketing, CRM or lifecycle marketing
- Agency experience strongly preferred
- Strong experience with ESP platforms such as Klaviyo
- Proven experience developing retention strategies for eCommerce or DTC brands
- Strong analytical mindset with the ability to translate performance data into clear strategy
- Experience managing or building marketing teams
- Excellent communication and stakeholder management skills
- Commercial awareness of agency operations and client growth opportunities
Salary: £45,000 - £50,000 per annum
Location: Remote, United Kingdom
Head of Retention in Bedford employer: Caramel Talent
Contact Detail:
Caramel Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retention in Bedford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your email marketing and retention strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to retention strategies and performance metrics. Be ready to discuss how you've driven measurable results in past roles.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us build and scale our retention function. Your next big opportunity could be just a click away!
We think you need these skills to ace Head of Retention in Bedford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Retention role. Highlight your experience in email marketing, CRM, and lifecycle strategies. We want to see how you've driven measurable results in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about retention marketing and how your skills align with our needs. Be sure to mention any specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to include examples of how you've used data to inform your strategies. We love seeing how you turn insights into actionable recommendations!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the StudySmarter team!
How to prepare for a job interview at Caramel Talent
✨Know Your Numbers
Make sure you come prepared with data that showcases your past successes in email marketing and retention strategies. Be ready to discuss specific metrics, like customer lifetime value and engagement rates, as these will resonate well with the interviewers.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've developed and executed retention strategies in previous roles. Think of examples where you’ve used segmentation and personalisation to drive results, and be ready to explain your thought process behind those decisions.
✨Demonstrate Leadership Skills
Since this role involves building and leading a team, be ready to discuss your experience in managing teams. Share examples of how you've motivated your team, handled challenges, and contributed to their professional development.
✨Engage with Their Vision
Research the agency’s current clients and their retention strategies. During the interview, express your enthusiasm for their work and share ideas on how you could enhance their existing frameworks. This shows that you’re not just interested in the role, but also in contributing to their success.