At a Glance
- Tasks: Drive retention strategies and manage email marketing for exciting eCommerce brands.
- Company: High-performing performance marketing agency with a focus on innovation.
- Benefits: Competitive salary, performance bonuses, and remote work flexibility.
- Other info: Join a dynamic team with opportunities for growth and creativity.
- Why this job: Make a real impact on customer engagement and brand loyalty.
- Qualifications: 2+ years in email marketing or CRM, strong analytical skills required.
The predicted salary is between 35000 - 40000 £ per year.
A unique and exciting opportunity has arisen for a Retention Manager to join a high-performing performance marketing agency working with ambitious eCommerce and DTC brands. The role sits at the intersection of email marketing, CRM and lifecycle marketing, with responsibility for driving retention performance across a portfolio of clients. The position offers the opportunity to work within an established retention function, delivering high-impact lifecycle strategies that improve customer lifetime value, retention revenue and overall customer engagement.
The Retention Manager will own the strategy, execution and performance of email marketing and lifecycle activity across multiple client accounts. This role combines strategic thinking with hands-on delivery, overseeing segmentation, automation and campaign execution across email and SMS. The successful candidate will work closely with internal teams and client stakeholders to deliver measurable commercial outcomes and ensure retention activity aligns with the wider marketing strategy.
Key responsibilities include:
- Owning retention strategy and performance across multiple client accounts
- Building and optimising lifecycle flows including welcome, post-purchase, win-back and subscription journeys
- Planning and managing campaign calendars across email and SMS
- Developing segmentation and personalisation strategies based on customer behaviour and lifecycle stage
- Managing ESP platforms (primarily Klaviyo) across multiple accounts including flows, campaigns and lists
- Designing and executing A/B testing programmes to improve performance
- Analysing performance data across LTV, repeat purchase rate, churn and revenue contribution
- Translating data into clear, commercially focused insights and recommendations
- Working closely with paid media and creative teams to align retention with acquisition activity
- Identifying opportunities to improve CRM programmes and proactively suggesting new initiatives
Requirements:
- The successful candidate must be a commercially aware and analytically driven individual with hands-on experience in email marketing, CRM or lifecycle marketing, ideally within an eCommerce or DTC environment.
- We are looking for someone confident owning client accounts and delivering retention strategies that drive measurable results.
- 2+ years of experience in email marketing, CRM or lifecycle marketing
- Strong experience with ESP platforms such as Klaviyo
- Experience working with eCommerce, DTC or subscription brands
- Solid understanding of lifecycle marketing and customer journey mapping
- Strong analytical mindset with the ability to interpret and communicate performance data
- Highly organised with the ability to manage multiple client accounts simultaneously
- Confident communicator with experience in client-facing environments
Salary: £35,000 - £40,000 + performance-based bonus opportunities
Location: Remote, United Kingdom
Retention Manager (Email / CRM) employer: Caramel Talent Limited
Join a dynamic and innovative agency that prioritises employee growth and development, offering extensive training and mentorship opportunities for our Remote PPC Account Managers. With a collaborative work culture that values creativity and initiative, you'll thrive in an environment that encourages you to make a meaningful impact on lead generation strategies while enjoying the flexibility of remote work.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Manager (Email / CRM)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caramel Talent Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caramel Talent Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caramel Talent Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caramel Talent Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retention Manager (Email / CRM)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caramel Talent Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caramel Talent Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caramel Talent Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caramel Talent Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caramel Talent Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caramel Talent Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
