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- Tasks: Drive lead generation through innovative paid social campaigns on Meta Ads.
- Company: Join a fast-growing agency revolutionising lead generation with data-driven strategies.
- Benefits: Enjoy remote work, 20 days annual leave, and early finishes on Fridays.
- Why this job: Be part of a dynamic team focused on creativity, collaboration, and impactful results.
- Qualifications: Experience in Meta Ads and a strong analytical mindset are essential.
- Other info: This role is fully remote for UK-based candidates only.
The predicted salary is between 30000 - 35000 £ per year.
Brand new opportunity to join a rapidly growing agency on a mission to revolutionise lead generation. Specialising in data-driven paid social campaigns, the agency focuses heavily on Meta Ads (Facebook/Instagram) while leveraging other channels like Google and LinkedIn.
As a Paid Social (Meta Specialist), you will play a key role in driving the agency’s lead-generation efforts. Your responsibilities will include:
- Lead Gen & Campaign Management: Designing, executing, and optimising paid social campaigns, particularly on Meta Ads, to generate high-quality leads.
- Analytics & Insights: Monitoring performance metrics (CPL, CPA, ROAS) using tools like Google Analytics to guide decision-making.
- Client Collaboration: Participating in regular client calls to provide updates, insights, and strategic recommendations.
- Scaling Strategies: Innovating with A/B testing and staying ahead of industry trends to maximise campaign impact.
- Account Management: Managing client relationships and ensuring accounts are handled with care and professionalism.
The agency is looking for someone who brings:
- Meta Ads Expertise: A proven track record of managing lead generation campaigns with advanced targeting and pixel tracking and omnichannel expertise of other platforms like LinkedIn, TikTok, etc.
- Paid Social Experience: Several years of experience, preferably in an agency or performance marketing environment.
- Data-Driven Approach: Strong analytical skills to interpret data and optimise campaign performance.
- Communication Skills: Fluent in English with the ability to communicate complex insights.
- Collaborative Spirit: A team-oriented professional with a passion for scaling success.
Salary £30,000 - £35,000 per annum.
Location Fully Remote - United Kingdom-based candidates only.
Benefits Standard 20 days’ annual leave plus bank holidays. Opportunity to work remotely. Early finish on Fridays.
Paid Social - Meta Specialist Digital Agency employer: Caramel Talent Limited
Contact Detail:
Caramel Talent Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social - Meta Specialist Digital Agency
✨Tip Number 1
Familiarise yourself with the latest trends in Meta Ads and lead generation strategies. Follow industry leaders on social media and engage with their content to stay updated and show your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who specialise in paid social. Attend webinars or local meetups to build connections that could help you learn more about the role and potentially get a referral.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your analytical approach and results. Be ready to share insights on how you optimised campaigns and the impact of your strategies on lead generation.
✨Tip Number 4
Demonstrate your collaborative spirit by highlighting experiences where you worked closely with clients or team members. Share examples of how you communicated complex data insights effectively to drive decisions and improve campaign performance.
We think you need these skills to ace Paid Social - Meta Specialist Digital Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Meta Ads and any relevant paid social campaigns. Use specific metrics to demonstrate your success in lead generation and campaign management.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and your understanding of the agency's mission. Mention your experience with analytics tools like Google Analytics and how you can contribute to their lead-generation efforts.
Showcase Your Skills: Emphasise your analytical skills and ability to interpret data in your application. Provide examples of how you've used A/B testing and other strategies to optimise campaign performance in previous roles.
Highlight Collaboration Experience: Since client collaboration is key in this role, include examples of how you've successfully worked with clients or teams in the past. This will demonstrate your communication skills and collaborative spirit.
How to prepare for a job interview at Caramel Talent Limited
✨Showcase Your Meta Ads Expertise
Be prepared to discuss your previous experience with Meta Ads in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your hands-on knowledge and ability to drive lead generation.
✨Demonstrate Your Analytical Skills
Since the role requires a data-driven approach, come equipped with examples of how you've used analytics tools like Google Analytics to inform your campaign decisions. Discuss key performance metrics you've monitored and how they influenced your strategies.
✨Prepare for Client Collaboration Scenarios
Expect questions about how you handle client relationships and communication. Prepare examples of past experiences where you provided insights or strategic recommendations during client calls, showcasing your collaborative spirit and professionalism.
✨Stay Ahead of Industry Trends
Research the latest trends in paid social advertising, especially on Meta platforms. Be ready to discuss innovative strategies you've implemented, such as A/B testing, and how you keep yourself updated with industry changes to maximise campaign impact.
