Description du poste et Missions
We are looking for an experienced Senior Brand Manager to join the team on a maternity cover contract.
This is a broad role with responsibility for driving the brand strategy and delivering key commercial moments, including Christmas and Easter. The role spans consumer insights, integrated campaigns, retailer sell-in, partnerships, content, PR and influencer marketing.
You will work closely with Sales and cross-functional teams, as well as our creative, media, PR, influencer and research agency partners.
Key Responsibilities
- Consumer & Market Insights: Lead key consumer research projects with partners such as Kantar and Attest, turning insights into clear recommendations for the brand.
- Category & Retailer Sell-In: Lead the development of compelling Christmas and Easter sell-in presentations, working closely with Sales and leveraging consumer, category and performance insights.
- Campaign Management: Plan and deliver key Christmas, Easter and shopper campaigns across media, digital and in-store, from briefing through to execution and evaluation.
- Content & Social: Lead the brand's content and social strategy and execution, working with agency partners to deliver engaging and effective content.
- IM & Advocacy: Lead the PR, influencer marketing and advocacy strategy across key brand moments, working closely with agency partners to develop engaging content and drive awareness, conversation and earned reach.
- Partnerships: Identify and deliver relevant brand partnerships that build awareness, reach and brand equity.
Profil recherché
What We're Looking For
- Strong brand management experience, ideally within FMCG.
- Experience delivering integrated marketing campaigns.
- Strong consumer and commercial understanding.
- Experience working with Sales and developing retailer/customer presentations.
- Good understanding of media, social, PR, influencer marketing and shopper activation.
- Strong project and stakeholder management skills.
- Comfortable managing multiple agencies and projects simultaneously.
- Hands-on, proactive and able to quickly take ownership of the role.
Informations utiles
contract 9 months – Starting 1st December
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