At a Glance
- Tasks: Drive paid media strategies to generate high-quality car finance leads.
- Company: Join Car Planet, a fast-growing used car supermarket in the UK.
- Benefits: Competitive salary, performance bonus, and significant autonomy.
- Other info: Opportunity to scale one of the UK's most ambitious automotive businesses.
- Why this job: Make a real impact in a dynamic automotive finance environment.
- Qualifications: 5+ years of hands-on paid media experience, especially in automotive finance.
The predicted salary is between 35000 - 50000 € per year.
Location: Enfield, North London
Salary: £35-50k basic + performance bonus depending on XP
About Car Planet
Car Planet is one of the UK’s fastest-growing used car supermarkets, with over 2,000 vehicles in stock and ambitious plans to become the UK’s leading independent car retailer. We are a highly data-driven business and have built much of our technology stack in-house, including our own dealer management system, call analytics platform, and performance dashboards.
The Role
This is a hands-on role for a proven paid media specialist with deep experience in lead generation and car finance. You will be responsible for generating profitable finance applications through Google Ads and other paid channels, working closely with the CCO, internal design team, and developers. This role is not for someone who only manages agencies or operates at a purely strategic level. We need someone who is comfortable working directly in the ad accounts every day, analysing performance, testing landing pages, and making data-driven decisions.
Key Responsibilities
- Own and manage all paid acquisition channels, including:
- Google Ads
- Performance Max
- YouTube
- Meta Ads
- Microsoft Ads
- Affiliate marketing
- Increase the volume of qualified finance applications at a profitable cost.
- Build, launch, and optimise campaigns on a daily basis.
- Analyse lead quality through to funded deal level.
- Work with internal designers and developers to improve landing pages and conversion rates.
- Implement robust attribution and reporting across all paid channels.
- Identify opportunities to reduce dependency on third-party marketplaces such as Auto Trader.
- Provide regular performance updates and recommendations to the CCO.
Essential Experience
- 5+ years of hands-on paid media experience.
- Proven track record of generating high volumes of profitable leads.
- Strong experience in automotive finance, consumer finance, insurance, or another highly competitive lead-generation sector.
- Expert-level knowledge of Google Ads and Performance Max.
- Strong understanding of:
- GA4
- Google Tag Manager
- Attribution
- Conversion rate optimisation
- Landing page testing
Ideal Background
- CarFinance 247
- Zuto
- MoneySuperMarket
- Compare the Market
- Confused.com
- Motorway
Personal Attributes
- Highly analytical and commercially minded.
- Obsessed with ROI and lead quality.
- Comfortable getting deep into campaign and conversion data.
- Proactive and accountable.
- Results-driven and confident challenging existing assumptions.
Key Performance Indicators
- Qualified finance applications generated.
- Cost per funded deal.
- ROAS.
- Incremental gross profit from paid channels.
- Landing page conversion rate.
- Reduction in dependency on Auto Trader.
Package
- Performance bonus
- Significant autonomy and budget responsibility.
- Opportunity to play a key role in scaling one of the UK’s most ambitious automotive businesses.
How to Apply
Please include examples of campaigns you have personally managed, including:
- Monthly ad spend.
- Cost per lead.
- Conversion rate.
- Funded deal volumes.
- Commercial results achieved.
If you’re serious about performance marketing and want to own growth in a high-scale, high-intent environment — we want to hear from you.
Senior Paid Media Manager (Automotive Finance) employer: Car Planet
At Car Planet, we pride ourselves on being one of the UK's fastest-growing used car supermarkets, offering a dynamic work environment in Enfield, North London. Our culture is rooted in data-driven decision-making, providing employees with significant autonomy and opportunities for professional growth as we scale our ambitious automotive business. With a competitive salary and performance bonuses, we empower our team to take ownership of their roles and drive impactful results in a collaborative setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Manager (Automotive Finance)
✨Tip Number 1
Get your hands dirty! Dive into the ad accounts and show us what you can do. We want to see your daily optimisation skills in action, so be ready to discuss specific campaigns you've managed and the results you've achieved.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at events. Share your insights on paid media and automotive finance. This not only boosts your visibility but also opens doors to potential opportunities.
✨Tip Number 3
Prepare for the interview by analysing our current paid media strategies. Come armed with ideas on how you can improve our lead generation efforts. We love candidates who are proactive and can think outside the box!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you're genuinely interested in being part of our ambitious team at Car Planet.
We think you need these skills to ace Senior Paid Media Manager (Automotive Finance)
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your hands-on experience with paid media. We want to see specific examples of campaigns you've managed, including your monthly ad spend and the results you achieved. This is your chance to shine!
Be Data-Driven:Since we're all about data at Car Planet, include metrics that showcase your analytical skills. Talk about conversion rates, cost per lead, and how you’ve optimised campaigns based on performance data. Numbers speak louder than words!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and essential experience mentioned in the job description. Show us why you're the perfect fit for this role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Car Planet
✨Know Your Numbers
Make sure you come prepared with specific metrics from your past campaigns. Be ready to discuss your monthly ad spend, cost per lead, conversion rates, and the commercial results you've achieved. This shows that you're not just a strategist but someone who gets into the nitty-gritty of performance marketing.
✨Showcase Your Hands-On Experience
Since this role requires a hands-on approach, be prepared to talk about your daily activities in managing ad accounts. Share examples of how you've optimised campaigns on platforms like Google Ads and Performance Max, and how you've worked directly with design teams to improve landing pages.
✨Demonstrate Your Analytical Skills
Car Planet is looking for someone highly analytical, so be ready to discuss how you've used data to drive decisions. Bring examples of how you've analysed lead quality and made adjustments based on performance data. This will highlight your ability to make data-driven decisions.
✨Be Proactive and Results-Driven
During the interview, convey your proactive nature and results-driven mindset. Discuss instances where you've challenged existing assumptions or identified new opportunities for lead generation. This will show that you're not just reactive but someone who takes initiative to drive growth.
