At a Glance
- Tasks: Drive paid media strategies to generate high-quality car finance leads.
- Company: Join Car Planet, a fast-growing used car supermarket in the UK.
- Benefits: Competitive salary, performance bonus, and significant autonomy.
- Other info: Opportunity for career growth in a data-driven, innovative company.
- Why this job: Make a real impact in a dynamic automotive finance environment.
- Qualifications: 5+ years of hands-on paid media experience, especially in automotive finance.
The predicted salary is between 35000 - 50000 € per year.
Location: Enfield, North London
Salary: £35-50k basic + performance bonus depending on experience
About Car Planet
Car Planet is one of the UK’s fastest-growing used car supermarkets, with over 2,000 vehicles in stock and ambitious plans to become the UK’s leading independent car retailer. We are a highly data-driven business and have built much of our technology stack in-house, including our own dealer management system, call analytics platform, and performance dashboards.
We are now looking for an exceptional performance marketer to take ownership of our paid acquisition strategy and significantly increase the volume of high-quality car finance leads generated through digital channels.
The Role
This is a hands-on role for a proven paid media specialist with deep experience in lead generation and car finance. You will be responsible for generating profitable finance applications through Google Ads and other paid channels, working closely with the Chief Commercial Officer (CCO), internal design team, and developers. This role is not for someone who only manages agencies or operates at a purely strategic level. We need someone who is comfortable working directly in the ad accounts every day, analysing performance, testing landing pages, and making data-driven decisions.
Key Responsibilities
- Own and manage all paid acquisition channels, including:
- Google Ads
- Performance Max
- YouTube
- Meta Ads
- Microsoft Ads
- Affiliate marketing
- Increase the volume of qualified finance applications at a profitable cost.
- Build, launch, and optimise campaigns on a daily basis.
- Analyse lead quality through to funded deal level.
- Work with internal designers and developers to improve landing pages and conversion rates.
- Implement robust attribution and reporting across all paid channels.
- Identify opportunities to reduce dependency on third-party marketplaces such as Auto Trader.
- Provide regular performance updates and recommendations to the CCO.
Essential Experience
- 5+ years of hands-on paid media experience.
- Proven track record of generating high volumes of profitable leads.
- Strong experience in automotive finance, consumer finance, insurance, or another highly competitive lead-generation sector.
- Expert-level knowledge of Google Ads and Performance Max.
- Strong understanding of GA4, Google Tag Manager, Attribution, Conversion rate optimisation, and Landing page testing.
Ideal Background
- CarFinance 247
- Zuto
- MoneySuperMarket
- Compare the Market
- Confused.com
- Motorway
Personal Attributes
- Highly analytical and commercially minded.
- Obsessed with ROI and lead quality.
- Comfortable getting deep into campaign and conversion data.
- Proactive and accountable.
- Results-driven and confident challenging existing assumptions.
Key Performance Indicators
- Qualified finance applications generated.
- Cost per funded deal.
- ROAS.
- Incremental gross profit from paid channels.
- Landing page conversion rate.
- Reduction in dependency on Auto Trader.
Package
- Performance bonus
- Significant autonomy and budget responsibility.
- Opportunity to play a key role in scaling one of the UK’s most ambitious automotive businesses.
How to Apply
Please include examples of campaigns you have personally managed, including monthly ad spend, cost per lead, conversion rate, funded deal volumes, and commercial results achieved. If you’re serious about performance marketing and want to own growth in a high-scale, high-intent environment — we want to hear from you.
Senior Paid Media Manager (Automotive Finance) in London employer: Car Planet
Car Planet is an exceptional employer that fosters a dynamic and data-driven work culture, perfect for those passionate about performance marketing in the automotive finance sector. Located in Enfield, North London, we offer competitive salaries, performance bonuses, and significant autonomy in your role, alongside ample opportunities for professional growth as we scale our ambitious business. Join us to make a meaningful impact while working with cutting-edge technology and a collaborative team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Manager (Automotive Finance) in London
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend relevant events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, especially those related to automotive finance. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like Car Planet, and express your interest in working with them. A personal touch can make all the difference.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in the role and the company.
We think you need these skills to ace Senior Paid Media Manager (Automotive Finance) in London
Some tips for your application 🫡
Show Off Your Experience:When you're applying, make sure to highlight your hands-on experience with paid media. We want to see specific examples of campaigns you've managed, including your monthly ad spend and the results you achieved. This is your chance to shine!
Be Data-Driven:Since we're all about data at StudySmarter, make sure to include any metrics that showcase your analytical skills. Talk about your conversion rates, cost per lead, and how you've optimised campaigns based on performance data. Numbers speak louder than words!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Senior Paid Media Manager role. Mention your experience in automotive finance and how it aligns with our goals at Car Planet.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important details. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at Car Planet
✨Know Your Numbers
Before the interview, brush up on your key performance metrics. Be ready to discuss your past campaigns in detail, including monthly ad spend, cost per lead, and conversion rates. This shows you’re not just a strategist but someone who gets into the nitty-gritty of data.
✨Showcase Your Hands-On Experience
Since this role requires a hands-on approach, prepare examples that highlight your direct involvement in managing paid media accounts. Talk about specific campaigns you've launched and optimised, and how your actions led to increased lead generation.
✨Understand the Automotive Finance Landscape
Familiarise yourself with the automotive finance sector and its challenges. Be prepared to discuss how you can leverage your experience to generate high-quality leads in this competitive market. Showing that you understand the nuances will set you apart.
✨Be Ready to Discuss Collaboration
This role involves working closely with designers and developers, so think of examples where you’ve successfully collaborated with cross-functional teams. Highlight how you’ve improved landing pages or conversion rates through teamwork, as this will demonstrate your ability to drive results collectively.
