At a Glance
- Tasks: Manage and optimise Google Ads campaigns to drive real business outcomes.
- Company: Join one of the UK's fastest growing automotive groups.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Collaborate with developers and senior management in a fast-paced setting.
- Why this job: Make a tangible impact on vehicle sales and revenue generation.
- Qualifications: 5+ years of hands-on Google Ads experience and strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
We are one of the UK's fastest growing automotive groups, operating Car Planet, Cardaddys and a growing portfolio of automotive technology platforms. We're looking for a hands-on PPC specialist to take ownership of Google Ads across our brands, managing over £100,000 per month in advertising spend. This role is focused on real business outcomes, not vanity metrics. We care about vehicle sales, finance applications, vehicle purchases and revenue generated.
Responsibilities
- Manage and optimise Google Ads campaigns across Car Planet, Cardaddys and our future B2B software platforms.
- Drive vehicle sales, vehicle buying leads, finance applications and SaaS enquiries.
- Analyse campaign performance and identify growth opportunities.
- Work closely with our in-house developers, commercial teams and senior management.
- Support Meta, Snapchat and other paid media channels where appropriate.
Requirements
- 5+ years hands-on Google Ads experience.
- Proven experience managing significant PPC budgets.
- Strong analytical and commercial mindset.
Highly Desirable
- Automotive industry experience.
- Car finance brokerage experience.
- Experience managing £100k+ monthly ad budgets.
- B2B lead generation experience.
This is a hands-on role for someone who enjoys being in the platforms every day, testing, optimising and driving measurable growth.
PPC & Performance Marketing Manager in London employer: Car Planet
As one of the UK's fastest growing automotive groups, we pride ourselves on fostering a dynamic and innovative work culture that prioritises real business outcomes. Our employees benefit from competitive salaries, a collaborative environment, and ample opportunities for professional growth, particularly in the rapidly evolving automotive technology sector. Join us to make a tangible impact while working alongside passionate professionals dedicated to driving success across our brands.
StudySmarter Expert Advice🤫
We think this is how you could land PPC & Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Car Planet and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Car Planet are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Car Planet on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Car Planet. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC & Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Car Planet. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Car Planet:Show us that you’ve done your homework! In your application, briefly mention what you admire about Car Planet’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Car Planet
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Car Planet will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Car Planet, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
