At a Glance
- Tasks: Drive paid media strategies to generate high-quality car finance leads.
- Company: Join Car Planet, a fast-growing used car supermarket in the UK.
- Benefits: Competitive salary, performance bonus, and significant autonomy.
- Other info: Opportunity to scale one of the UK's most ambitious automotive businesses.
- Why this job: Make a real impact in a dynamic automotive finance environment.
- Qualifications: 5+ years of hands-on paid media experience, especially in automotive finance.
The predicted salary is between 35000 - 50000 € per year.
Location: Enfield, North London
Salary: £35-50k basic + performance bonus depending on XP
Reporting to: Chief Commercial Officer (CCO)
About Car Planet
Car Planet is one of the UK's fastest-growing used car supermarkets, with over 2,000 vehicles in stock and ambitious plans to become the UK's leading independent car retailer. We are a highly data-driven business and have built much of our technology stack in-house, including our own dealer management system, call analytics platform, and performance dashboards.
We are now looking for an exceptional performance marketer to take ownership of our paid acquisition strategy and significantly increase the volume of high-quality car finance leads generated through digital channels.
The Role
This is a hands-on role for a proven paid media specialist with deep experience in lead generation and car finance. You will be responsible for generating profitable finance applications through Google Ads and other paid channels, working closely with the CCO, internal design team, and developers. This role is not for someone who only manages agencies or operates at a purely strategic level. We need someone who is comfortable working directly in the ad accounts every day, analysing performance, testing landing pages, and making data-driven decisions.
Key Responsibilities
- Own and manage all paid acquisition channels, including:
- Google Ads
- Performance Max
- YouTube
- Meta Ads
- Microsoft Ads
- Affiliate marketing
- Increase the volume of qualified finance applications at a profitable cost.
- Build, launch, and optimise campaigns on a daily basis.
- Analyse lead quality through to funded deal level.
- Work with internal designers and developers to improve landing pages and conversion rates.
- Implement robust attribution and reporting across all paid channels.
- Identify opportunities to reduce dependency on third-party marketplaces such as Auto Trader.
- Provide regular performance updates and recommendations to the CCO.
Essential Experience
- 5+ years of hands-on paid media experience.
- Proven track record of generating high volumes of profitable leads.
- Strong experience in automotive finance, consumer finance, insurance, or another highly competitive lead-generation sector.
- Expert-level knowledge of Google Ads and Performance Max.
- Strong understanding of GA4, Google Tag Manager, Attribution, Conversion rate optimisation, Landing page testing.
Ideal Background
- CarFinance 247
- Zuto
- MoneySuperMarket
- Compare the Market
- Confused.com
- Motorway
Personal Attributes
- Highly analytical and commercially minded.
- Obsessed with ROI and lead quality.
- Comfortable getting deep into campaign and conversion data.
- Proactive and accountable.
- Results-driven and confident challenging existing assumptions.
Key Performance Indicators
- Qualified finance applications generated.
- Cost per funded deal.
- ROAS.
- Incremental gross profit from paid channels.
- Landing page conversion rate.
- Reduction in dependency on Auto Trader.
Package
- Performance bonus
- Significant autonomy and budget responsibility.
- Opportunity to play a key role in scaling one of the UK's most ambitious automotive businesses.
How to Apply
Please include examples of campaigns you have personally managed, including:
- Monthly ad spend.
- Cost per lead.
- Conversion rate.
- Funded deal volumes.
- Commercial results achieved.
If you're serious about performance marketing and want to own growth in a high-scale, high-intent environment — we want to hear from you.
Senior Paid Media Manager (Automotive Finance) in Enfield employer: Car Planet
Car Planet is an exceptional employer that fosters a dynamic and data-driven work culture, offering significant autonomy and the opportunity to play a pivotal role in scaling one of the UK's fastest-growing automotive businesses. With a focus on employee growth and performance, team members benefit from competitive salaries, performance bonuses, and the chance to work closely with innovative technology and talented professionals in a collaborative environment located in Enfield, North London.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Manager (Automotive Finance) in Enfield
✨Tip Number 1
Get your hands dirty! Dive into the ad accounts and show us your skills. We want to see you actively managing campaigns, not just talking about strategy. The more you can demonstrate your daily optimisation efforts, the better!
✨Tip Number 2
Bring your data game! We love numbers, so be ready to analyse performance metrics and lead quality. Show us how you've used data to drive decisions in your previous roles — it’s all about ROI for us!
✨Tip Number 3
Don’t just apply anywhere; apply through our website! It shows you’re genuinely interested in joining Car Planet. Plus, we’ll get to see your application in the best light possible.
✨Tip Number 4
Be proactive in your approach! If you have ideas on how to improve our paid acquisition strategy or reduce reliance on third-party marketplaces, share them with us. We appreciate candidates who think outside the box!
We think you need these skills to ace Senior Paid Media Manager (Automotive Finance) in Enfield
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your hands-on experience with paid media, especially in automotive finance. We want to see specific examples of campaigns you've managed, including ad spend and conversion rates, so don’t hold back!
Be Data-Driven:Since we’re all about data at StudySmarter, make sure your application reflects that. Talk about how you’ve used analytics to drive decisions and improve campaign performance. Numbers speak louder than words!
Tailor Your Application:Don’t just send a generic application. Tailor it to the role by using keywords from the job description. Show us that you understand what we’re looking for and how you fit into our vision.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Car Planet
✨Know Your Numbers
Before the interview, brush up on your key performance metrics. Be ready to discuss your past campaigns in detail, including monthly ad spend, cost per lead, and conversion rates. This shows you’re not just a strategist but someone who gets into the nitty-gritty of data.
✨Showcase Your Hands-On Experience
Since this role requires a hands-on approach, prepare examples that highlight your direct involvement in managing ad accounts. Talk about specific campaigns you've launched and optimised, and how your actions led to increased lead generation.
✨Understand the Automotive Finance Landscape
Familiarise yourself with the automotive finance sector and its challenges. Be prepared to discuss how you can leverage your experience to generate high-quality leads in this competitive market. Showing that you understand the industry will set you apart.
✨Be Ready to Discuss Collaboration
This role involves working closely with designers and developers. Think of examples where you’ve successfully collaborated with cross-functional teams to improve landing pages or conversion rates. Highlighting your teamwork skills will demonstrate your fit for the company culture.
