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For Companies At a Glance
- Tasks: Lead marketing strategies and shape brand narratives for a growing automotive marketplace.
- Company: Join Car & Classic, a dynamic remote team passionate about classic vehicles.
- Benefits: Enjoy competitive salary, stock options, flexible working, and professional development support.
- Why this job: Make a real impact in a fast-growing start-up while working with a community of enthusiasts.
- Qualifications: Proven experience in brand leadership and integrated marketing strategies.
- Other info: Embrace a culture of diversity, inclusion, and high performance.
The predicted salary is between 60000 - 80000 ÂŁ per year.
About You
You’re a marketing & brand leader who understands that great brands are built through trust, community and cultural credibility, not just campaigns. You care about how stories land, how tone evolves, and how brands earn long‑term loyalty from passionate audiences. You enjoy shaping positioning and narrative, working closely with creators and communities, and ensuring the brand feels authentic rather than manufactured. You’re confident making creative decisions, setting standards, and protecting brand integrity even when trade‑offs exist. You are a strategic and hands‑on marketing leader who builds marketing systems that drive real outcomes. You have experience bringing together brand, campaigns, content, PR, and channels into one cohesive system. You care about clarity, consistency, and quality, and you are comfortable operating as both a leader and an individual contributor when needed.
About The Role
Working directly with our CEO, the Head of Marketing & Brand owns Car & Classic’s brand narrative, positioning, and cultural relevance. This role defines what the brand stands for, how it expresses itself, and how it builds long‑term trust and desirability with enthusiasts. This is a player‑coach role. You will define strategy and direction, but also contribute directly to the execution of shaping campaigns, writing and refining messaging, and improving output across channels. The role is responsible for aligning all external activity (campaigns, content, PR, creators and product launches) into one clear, consistent, and compelling narrative that drives growth.
About Us
Car & Classic is one of the largest automotive marketplaces in the world. Launched in 2005 but under new, VC‑backed ownership since 2018 and on an exciting double‑digit growth journey to bring classic vehicle transactions online. Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day‑to‑day, diversity, inclusion and high performance. We’re a fully remote team of builders, dreamers, and petrolheads using tech to connect enthusiasts with the machines that move them. If you’re driven by passion and curious about shaping the future of classic motoring online, you’ll fit right in. We’re looking for a Head of Marketing & Brand who has good, relevant experience and wants to make their mark in a rapid‑growth business where they can make a real difference whilst enjoying the environment and culture.
Role and responsibilities
- Marketing system ownership: Ensure all external output (brand, campaigns, CRM, PR, content, social, partnerships) is aligned, consistent, and strategically coherent
- Brand positioning & voice: Define and evolve positioning and tone of voice, maintaining consistency across markets and channels
- Campaign leadership: Plan and deliver integrated campaigns and launches across all channels
- Content, PR & partnerships: Build and oversee a high‑quality engine across creators, media, and partnerships
- Cross‑functional alignment: Work closely with Product, CRM, Sales, and Design to ensure joined‑up user journeys and messaging
- Marketing operations: Introduce clear planning, prioritisation, and execution frameworks (roadmaps, timelines, ownership)
- Market expansion: Support launches in new markets with strong brand clarity and consistent execution
- Hands‑on leadership: Contribute directly to briefs, messaging, and campaign development in a lean environment
The skills, attributes and experience you must have
- Automotive or enthusiast interest: Genuine interest in cars and/or bikes, with motivation to engage with the community and audience
- Brand & marketing leadership: Proven experience leading brand and marketing in a high‑growth environment
- Integrated marketing: Experience delivering cross‑channel strategies that connect brand to commercial outcomes
- Strategic thinking: Ability to translate positioning into effective campaigns and execution
- Execution & delivery: Strong track record of delivering campaigns, launches, and projects to a high standard
- Organisation & ownership: Ability to manage multiple priorities, timelines, and stakeholders effectively
- Communication & narrative: Strong ability to shape messaging, storytelling, and positioning
- Hands‑on capability: Comfortable contributing directly to work in a lean team
The skills, attributes and experience it would be nice to have
- Marketplace experience: Experience working in a two‑sided platform or marketplace
- Start‑up/Scale‑up experience: Experience working within a high‑growth start‑up or scale‑up environment
- Content & PR exposure: Experience working with creators, media, or partnerships
- International expansion: Experience launching or scaling in new markets
- Community‑led brands: Exposure to enthusiast or community‑driven products
This role probably isn’t for you if
- You prefer highly structured environments with narrow ownership
- You are not comfortable working across multiple marketing disciplines
- You prefer to stay fully strategic and avoid hands‑on contribution
- You do not have an interest in cars, bikes, or enthusiast communities
What do you get (remuneration & benefits)
- Competitive & benchmarked base salary
- Generous stock options scheme
- All the equipment you need to get the job done
- Flexible working – work where and when you want to get the job done
- Access to free counselling, therapy and mental health support via Spill
- Professional development allowance
- Life cover
- Smart Health
- Generous parental leave
- 33 days holiday (including bank holidays)
- Ability to make your mark on a fast‑growing start‑up
Our application process
Once you decide to apply you’ll be presented with a series of questions. The answers to the questions are the difference between your application being progressed or not. Please do give them your time and effort when answering. We want to hear from you, not AI. Using AI to write your answers will mean that your application will be rejected.
Car & Classic Limited is an equal‑opportunity employer. Equality, diversity and inclusion are integral parts of our culture. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we hold ourselves responsible. We are committed to treating all applicants fairly and equally and encourage candidates from all backgrounds to apply for this role. Good luck with your application and thank you in advance for your interest in joining us at Car & Classic.
Head of Marketing & Brand - Remote in London employer: Car & Classic
Contact Detail:
Car & Classic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Brand - Remote in London
✨Tip Number 1
Get to know the company inside out! Dive into Car & Classic's brand story, values, and community. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you a leg up during interviews.
✨Tip Number 3
Prepare for the interview by thinking about how you can contribute to their marketing systems. Bring examples of past campaigns you've led and how they drove real outcomes. Show them you’re ready to roll up your sleeves!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Car & Classic.
We think you need these skills to ace Head of Marketing & Brand - Remote in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to hear your unique voice and perspective, so don’t hold back! Remember, we’re looking for someone who can connect with our community, so show us how you can do that.
Tailor Your Responses: Make sure to align your answers with the job description. Highlight your relevant experience in brand and marketing leadership, and how it connects to our mission at Car & Classic. This is your chance to show us why you’re the perfect fit!
Show Your Passion: We love candidates who are genuinely excited about cars and the community around them. Share your enthusiasm and any personal experiences that relate to the automotive world. It’ll help us see your commitment to our brand and audience.
Take Your Time: Don’t rush through the application questions. We want thoughtful, well-crafted responses that reflect your skills and experiences. Take your time to think about what you want to say, and make sure it’s clear and concise. Good luck!
How to prepare for a job interview at Car & Classic
✨Know Your Brand Inside Out
Before the interview, dive deep into Car & Classic's brand narrative and positioning. Understand their values, tone of voice, and how they engage with their community. This will help you articulate how your vision aligns with theirs and demonstrate your genuine interest in the role.
✨Showcase Your Hands-On Experience
Be ready to discuss specific campaigns or projects you've led that showcase your ability to blend strategy with execution. Highlight instances where you've shaped messaging or worked directly with creators and communities, as this is crucial for the player-coach aspect of the role.
✨Prepare for Strategic Discussions
Think about how you would approach brand positioning and integrated marketing strategies. Be prepared to share your thoughts on how to maintain brand integrity while driving growth, and have examples ready that illustrate your strategic thinking in action.
✨Engage with Enthusiast Communities
Since the role requires a genuine interest in cars and bikes, come prepared with insights or experiences related to automotive culture. Discuss how you've engaged with similar communities in the past and how you plan to foster trust and loyalty among Car & Classic's audience.