Head of Marketing & Brand

You’re a marketing & brand leader who understands that great brands are built through trust, community and cultural credibility, not just campaigns. You care about how stories land, how tone evolves, and how brands earn long‑term loyalty from passionate audiences. You enjoy shaping positioning and narrative, working closely with creators and communities, and ensuring the brand feels authentic rather than manufactured. You’re confident making creative decisions, setting standards, and protecting brand integrity even when trade‑offs exist. You are a strategic and hands‑on marketing leader who builds marketing systems that drive real outcomes. You have experience bringing together brand, campaigns, content, PR, and channels into one cohesive system. You care about clarity, consistency, and quality, and you are comfortable operating as both a leader and an individual contributor when needed.

About the role

Working directly with our CEO, the Head of Marketing & Brand owns Car & Classic’s brand narrative, positioning, and cultural relevance. This role defines what the brand stands for, how it expresses itself, and how it builds long‑term trust and desirability with enthusiasts. This is a player‑coach role. You will define strategy and direction, but also contribute directly to the execution of shaping campaigns, writing and refining messaging, and improving output across channels. The role is responsible for aligning all external activity (campaigns, content, PR, creators and product launches) into one clear, consistent, and compelling narrative that drives growth.

About us

Car & Classic is one of the largest automotive marketplaces in the world. Launched in 2005 but under new, VC‑backed ownership since 2018 and on an exciting double‑digit growth journey to bring classic vehicle transactions online. Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day‑to‑day, diversity, inclusion and high performance. We’re a fully remote team of builders, dreamers, and petrolheads using tech to connect enthusiasts with the machines that move them. If you’re driven by passion and curious about shaping the future of classic motoring online, you’ll fit right in. We’re looking for a Head of Marketing & Brand who has good, relevant experience and wants to make their mark in a rapid‑growth business where they can make a real difference whilst enjoying the environment and culture.

Role and responsibilities:

• Marketing system ownership: Ensure all external output (brand, campaigns, CRM, PR, content, social, partnerships) is aligned, consistent, and strategically coherent
• Brand positioning & voice: Define and evolve positioning and tone of voice, maintaining consistency across markets and channels
• Campaign leadership: Plan and deliver integrated campaigns and launches across all channels
• Content, PR & partnerships: Build and oversee a high‑quality engine across creators, media, and partnerships
• Cross‑functional alignment: Work closely with Product, CRM, Sales, and Design to ensure joined‑up user journeys and messaging
• Marketing operations: Introduce clear planning, prioritisation, and execution frameworks (roadmaps, timelines, ownership)
• Market expansion: Support launches in new markets with strong brand clarity and consistent execution
• Hands‑on leadership: Contribute directly to briefs, messaging, and campaign development in a lean environment

The skills, attributes and experience you must have:

• Automotive or enthusiast interest: Genuine interest in cars and/or bikes, with motivation to engage with the community and audience
• Brand & marketing leadership: Proven experience leading brand and marketing in a high‑growth environment
• Integrated marketing: Experience delivering cross‑channel strategies that connect brand to commercial outcomes
• Strategic thinking: Ability to translate positioning into effective campaigns and execution
• Execution & delivery: Strong track record of delivering campaigns, launches, and projects to a high standard
• Organisation & ownership: Ability to manage multiple priorities, timelines, and stakeholders effectively
• Communication & narrative: Strong ability to shape messaging, storytelling, and positioning
• Hands‑on capability: Comfortable contributing directly to work in a lean team

The skills, attributes and experience it would be nice to have:

• Marketplace experience: Experience working in a two‑sided platform or marketplace
• Start‑up/Scale‑up experience: Experience working within a high‑growth start‑up or scale‑up environment
• Content & PR exposure: Experience working with creators, media, or partnerships
• International expansion: Experience launching or scaling in new markets

This role probably isn’t for you if:

• You prefer highly structured environments with narrow ownership
• You are not comfortable working across multiple marketing disciplines
• You prefer to stay fully strategic and avoid hands‑on contribution
• You do not have an interest in cars, bikes, or enthusiast communities

What do you get (remuneration & benefits)?

• Competitive & benchmarked base salary
• Generous stock options scheme
• All the equipment you need to get the job done
• Flexible working - work where and when you want to get the job done
• Access to free counselling, therapy and mental health support via Spill
• Professional development allowance
• Ability to make your mark on a fast‑growing start‑up

Car & Classic Limited is an equal‑opportunity employer. Equality, diversity and inclusion are integral parts of our culture. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we hold ourselves responsible. We are committed to treating all applicants fairly and equally and encourage candidates from all backgrounds to apply for this role.