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For Companies At a Glance
- Tasks: Lead brand strategy and content creation for a dynamic automotive marketplace.
- Company: Join Car & Classic, a rapidly growing online classic vehicle marketplace.
- Benefits: Enjoy flexible working, competitive salary, stock options, and generous holiday.
- Why this job: Make a real impact on brand narrative and community engagement in a passionate environment.
- Qualifications: Experience in brand strategy, creative direction, and content leadership required.
- Other info: Fully remote role with a focus on diversity, inclusion, and high performance.
The predicted salary is between 43200 - 72000 £ per year.
About You
You’re a brand leader who understands that great brands are built through trust, community and cultural credibility, not just campaigns. You care about how stories land, how tone evolves, and how brands earn long-term loyalty from passionate audiences. You enjoy shaping positioning and narrative, working closely with creators and communities, and ensuring the brand feels authentic rather than manufactured. You’re confident making creative decisions, setting standards, and protecting brand integrity even when trade-offs exist.
The Role
Working directly with our CEO, the Head of Brand & Content owns Car & Classics brand narrative, positioning, and cultural relevance. This role defines what the brand stands for, how it expresses itself, and how it builds long-term trust and desirability with enthusiasts. This is a role at the intersection of brand strategy, content, PR, and creative direction. It is not a performance marketing or growth role.
About Us
Car & Classic is one of the largest automotive marketplaces in the world. Launched in 2005 but under new, VC-backed ownership since 2018 and on an exciting double-digit growth journey to bring classic vehicle transactions online. Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day-to-day, diversity, inclusion and high performance. We’re a fully remote team of builders, dreamers, and petrolheads using tech to connect enthusiasts with the machines that move them. If you’re driven by passion and curious about shaping the future of classic motoring online, you’ll fit right in.
Role And Responsibilities
- Brand positioning & narrative: Own, conceptualise and evolve Car & Classics brand positioning, tone of voice and long-term narrative.
- Insight-led direction: Translate Brand Tracker insights into clear strategic and creative decisions.
- Content strategy leadership: What we talk about, where, when and how (from a creative and narrative standpoint).
- Content creation partnerships: Who we rely on for content creation (including influencer partnerships).
- PR strategy ownership: Define narratives, announcements and operating rhythm; Select and manage PR agencies or freelancers; Oversee reputation and earned media.
- Creator & influencer ecosystem: Build and manage creator partnerships, including scouting, negotiation and defining partnership formats.
- Editorial & creative vision: Set the editorial and content vision across social, video and editorial platforms.
- Major initiative leadership: Project manage and provide creative leadership on brand campaigns; product / feature launches; collectors editions.
- Brand guardianship: Act as final brand guardian across all marketing touchpoints.
- Cross-functional collaboration: Work closely with Performance, CRM, GTM, Product and Design teams to ensure coherence and creative edge.
The Skills, Attributes And Experience You Must Have
- Brand strategy & narrative craft: Ability to define positioning, build distinctive tone of voice and defend a clear brand point of view.
- Creative strategy & concepting: Able to originate and shape ideas that elevate desirability and cultural relevance.
- Editorial judgement & taste: Strong instinct for what feels premium, credible and community-relevant.
- Insight-to-decision thinking: Comfortable translating imperfect data and brand trackers into priorities and action.
- Content & influencer leadership: Defines what the brand talks about, how it shows up, and who creates content.
- Hands-on execution (player-coach): Comfortable writing, briefing, editing and improving work directly in a lean environment.
- Cross-functional collaboration: Works effectively with performance, CRM, GTM, product and design teams while protecting brand integrity.
Nice-to-have
- Experience in culture-led or cool brands, media, marketplaces or enthusiast communities.
- Background in automotive, luxury or passion-driven categories.
- Experience working with brand tracking or brand health studies.
- Copywriting, editorial or journalism background.
This Role Isn’t For You If
- You are primarily a performance marketer.
- You expect a large team or heavy structure from day one.
- You’re uncomfortable being opinionated or making creative calls.
- You struggle making decisions with ambiguity and imperfect information.
- You don’t enjoy being hands-on (writing, editing, shaping creative when needed).
- You optimise mainly for short-term growth rather than long-term brand trust.
What You Get (Remuneration & Benefits)
- Competitive & benchmarked base salary
- Generous stock options scheme
- All the equipment you need to get the job done
- Flexible working - work where and when you want to get the job done
- Access to free counselling, therapy and mental health support via Spill
- Professional development allowance
- Life cover
- Smart Health
- Generous parental leave
- 33 days holiday (including bank holidays)
- Ability to make your mark on a fast-growing start-up
Our Application Process
Once you decide to apply you’ll be presented with a series of questions. The answers to the questions are the difference between your application being progressed or not. Please do give them your time and effort when answering. We want to hear from you, not AI. Using AI to write your answers will mean that your application will be rejected.
Equal Opportunity Employer
Car & Classic Limited is an equal-opportunity employer. Equality, diversity and inclusion are integral parts of our culture. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we hold ourselves responsible. We are committed to treating all applicants fairly and equally and encourage candidates from all backgrounds to apply for this role.
Good luck with your application and thank you in advance for your interest in joining us at Car & Classic.
Head of Brand & Content - Remote employer: Car & Classic
Contact Detail:
Car & Classic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & Content - Remote
✨Tip Number 1
Get to know the brand inside out! Dive into Car & Classic's story, values, and community. This will help you tailor your approach and show that you're genuinely interested in what they stand for.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or join relevant online communities. This can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by thinking about how you can contribute to their brand narrative. Bring ideas to the table that align with their vision and demonstrate your creative thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Head of Brand & Content - Remote
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see your personality and passion for the brand, so don’t hold back on sharing what makes you tick!
Tailor Your Responses: Make sure to align your answers with the job description. Highlight your experience in brand strategy and content creation, and show us how you can contribute to our mission at Car & Classic.
Showcase Your Creativity: This role is all about creative decision-making, so don’t shy away from sharing your ideas. Whether it’s a unique approach to brand storytelling or innovative content strategies, we want to hear your thoughts!
Take Your Time: We know the application process can be a bit daunting, but take your time to craft thoughtful responses. Remember, this is your chance to make a great first impression, so give it your best shot!
How to prepare for a job interview at Car & Classic
✨Know Your Brand Inside Out
Before the interview, dive deep into Car & Classic's brand narrative and positioning. Understand their tone of voice and how they engage with their community. This will help you articulate how your vision aligns with theirs and demonstrate your commitment to building trust and cultural credibility.
✨Showcase Your Creative Process
Be prepared to discuss your approach to creative strategy and concepting. Share specific examples of how you've shaped brand narratives in the past, especially in environments that value authenticity over performance marketing. This will highlight your ability to make confident creative decisions.
✨Prepare Insight-Driven Examples
Since the role involves translating insights into strategic decisions, come armed with examples of how you've used data to inform your creative direction. Discuss any experience you have with brand tracking or health studies, as this will show your analytical side and your ability to make informed choices.
✨Emphasise Collaboration Skills
This role requires cross-functional collaboration, so be ready to talk about your experience working with different teams. Highlight instances where you've successfully partnered with performance, CRM, or design teams to protect brand integrity while achieving creative goals. This will demonstrate your versatility and teamwork.
