At a Glance
- Tasks: Shape marketing strategies and deliver impactful omnichannel campaigns for Boots.
- Company: Join a pioneering team in connected commerce marketing at SMG.
- Benefits: Enjoy a competitive salary, wellbeing fund, flexible working, and extra days off.
- Other info: Embrace change and grow with a diverse, values-driven company.
- Why this job: Make a real impact in a fast-paced environment with a close-knit team.
- Qualifications: Experience in media or creative agencies and strong relationship-building skills.
Location: Ideally 2x in Nottingham Office, but flexible for great talent in London
Salary: From £65,000 + 10% discretionary bonus
Level: Director
Who are we? We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers. We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth.
About the role: We are looking for a Client Director to join BMG. This role will help shape Boots Media Group’s strategy by embedding retail media into Boots’ wider marketing plans, delivering seamless omnichannel campaigns and building powerful partnerships that unlock growth.
What you’ll do:
- Build a proactive integration strategy around Boots’ biggest campaigns, launches and retail moments.
- Bring brands into the conversation earlier, turning annual marketing plans into bigger, more strategic partnerships.
- Be the strategic link across Boots Marketing, Customer, Commercial, Trading, WPP and wider agency partners.
- Bring the full BMG proposition together to create seamless, impactful customer experiences.
- Ensure BMG is represented consistently and compellingly across agency, supplier and non-endemic channels.
- Unite Client Directors, Campaign and specialist teams to create opportunities that are ambitious, commercial and deliverable.
- Spot opportunities ahead of the curve and create a strong pipeline for sustainable commercial growth.
- Drive complex cross-functional projects and give leadership clear visibility of performance, pipeline, risks and opportunities.
What we’re looking for:
- Significant experience working with media or creative agencies, with a strong understanding of integrated campaigns from strategy through to activation and measurement.
- A clear understanding of how retail media fits into wider brand and agency plans without compromising creative quality or customer experience.
- Able to turn complex marketing strategies into commercial opportunities and lead large, cross-functional programmes.
- Confident building relationships and influencing senior agency, brand and C-suite stakeholders.
- Strong knowledge of how ATL, BTL and retail media work together across the customer journey.
- Experience developing propositions and bringing commercial, marketing and operational teams behind a shared vision.
- Comfortable managing forecasts, pipelines and performance while balancing commercial opportunities with operational delivery.
- An excellent communicator, presenter and negotiator who can bring different stakeholders and priorities together.
We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role. Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.
Why SMG? At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us - people who are curious, ambitious, and eager to learn, whether as specialists or across teams. We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.
Benefits include:
- 10% discretionary bonus
- £1,800 yearly wellbeing fund (on top of your salary!)
- Free Headspace subscription
- £500 yearly “Uni Fund” for learning
- 4 extra Wellbeing Days off per year
- Annual Summer conference + year-round celebrations
- 4pm finishes every Friday
- Flexible and hybrid working
Explore all our benefits here.
Client Director BMG · Nottingham · employer: Capture
At SMG in Bradford, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Client Director, you will not only lead a talented team but also have access to extensive professional development opportunities, ensuring your growth aligns with our commitment to delivering outstanding retail media solutions. Our focus on employee well-being and a supportive environment makes SMG a rewarding place to advance your career while making a significant impact in the FMCG and retail sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Client Director BMG · Nottingham ·
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Capture and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Capture are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Capture on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Capture. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Client Director BMG · Nottingham ·
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Capture. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Capture:Show us that you’ve done your homework! In your application, briefly mention what you admire about Capture’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Capture
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Capture will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Capture, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
