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- Tasks: Lead creative marketing campaigns across digital, social, and video platforms.
- Company: Join Captiva Homes, a passionate company focused on sustainable living on the Isle of Wight.
- Benefits: Enjoy a competitive salary, performance bonuses, and a vibrant work culture.
- Why this job: Make a real impact on brand perception while promoting sustainability and community development.
- Qualifications: Creative thinkers with marketing experience or recent graduates ready to shine are welcome.
- Other info: Present a marketing strategy during the interview to showcase your skills.
The predicted salary is between 28000 - 42000 ÂŁ per year.
4 days ago Be among the first 25 applicants
Direct message the job poster from Captiva Homes Ltd
Sales and Marketing Director – Captiva Homes
As Captiva Homes continues to grow, we’re looking for a Marketing Lead to help build our brand and support home sales through eye-catching, creative, well-executed marketing.
This is a unique opportunity to make your mark on a company that’s passionate about the Isle of Wight, its people, and building a more sustainable future.
Why you’ll love this role
You’ll lead the delivery of campaigns across digital, social and video — helping people discover our homes, shaping how they see our brand, and seeing your work come to life in a way that makes a real difference.
We’re building something different on the Isle of Wight: from EPC A-rated homes to rewilding initiatives, so you’ll have fantastic stories to tell and real substance behind the brand.
This is a hands-on, varied role where your ideas and energy will directly impact how people see Captiva Homes — and drive enquiries, viewings and sales.
You’ll help define how Islanders see Captiva Homes, creating content that showcases our people, places and purpose.
What you’ll be doing
This is a role for someone who loves switching between strategic thinking and rolling up their sleeves. You’ll be responsible for:
Brand & Strategy
Develop and deliver a marketing plan aligned to business goals, with a strong focus on driving home sales.
Create a consistent, compelling brand presence across all channels.
Help position Captiva Homes as a thought leader in housebuilding, sustainability, and community development.
Ensure all activity complies with guidelines and industry best practices.
Social Media & Community Engagement
Manage and grow our social media presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Maintain a content calendar that promotes our brand values, drives leads, and boosts sales.
Deliver community engagement campaigns that support placemaking and connect with Islanders.
Share behind-the-scenes content, team interviews, and sustainability stories to humanise the brand.
Monitor engagement metrics and optimise based on performance.
Video Content, Advertising & Digital Marketing
Film and edit high-quality video content for social media, campaigns, and the website that showcases our homes and drives enquiries and viewings.
Manage all digital marketing channels, including website updates, SEO, PPC, social media, and email marketing.
Create digital campaigns to generate leads, raise awareness, and boost sales performance.
Manage paid advertising to ensure effective targeting and strong return on investment.
Analyse performance using Google Analytics and other tools, optimising campaigns to maximise sales conversions.
Report on campaign performance and use data to improve results.
What we’re looking for
We’re open to different backgrounds — you might already be managing marketing campaigns in a similar role, or be a bright marketing graduate ready to step up and own a brand.
You’ll need:
Creativity, initiative, and confidence managing projects end to end
Hands-on experience in delivering marketing or content campaigns.
A flair for social media and content creation (photo/video).
Basic design and video editing skills.
Familiarity with SEO, email platforms, and updating websites (WordPress or similar).
A head for numbers — comfortable looking at reports and spotting trends.
Full UK driving licence.
The Interview Process
As part of the interview, you’ll be asked to present a brief marketing strategy for a new or existing housing development — including tactics to drive home sales. We’ll use this to understand your strategic approach and practical skills. Full details will be provided in advance.
Salary and bonus
We offer a competitive salary of ÂŁ35,000 per year, plus an on-target bonus of up to ÂŁ5,000 annually, based on sales and customer service targets. This makes the total OTE ÂŁ40,000. The bonus is discretionary and paid in two instalments across the year, linked to your individual and company performance.
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Construction
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Marketing Lead employer: Captiva Homes Ltd
Contact Detail:
Captiva Homes Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Familiarise yourself with Captiva Homes' brand and values. Understanding their focus on sustainability and community development will help you tailor your approach during the interview, showcasing how your marketing strategies can align with their mission.
✨Tip Number 2
Prepare to discuss specific examples of successful marketing campaigns you've led or contributed to. Highlight your hands-on experience in digital marketing, social media engagement, and video content creation, as these are key aspects of the role.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and social media. Being able to discuss current best practices and innovative ideas during your interview will demonstrate your passion for the field and your readiness to lead marketing efforts at Captiva Homes.
✨Tip Number 4
Practice presenting a brief marketing strategy for a housing development. This will not only prepare you for the interview task but also help you articulate your strategic thinking and practical skills effectively, making a strong impression on the hiring team.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially any hands-on roles where you've managed campaigns or created content. Use keywords from the job description to align your skills with what Captiva Homes is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainability and community development, as these are key values for Captiva Homes. Share specific examples of past marketing successes and how they relate to the role you're applying for.
Showcase Your Creativity: Since the role requires creativity, consider including a portfolio or links to previous marketing campaigns, social media posts, or video content you've created. This will give Captiva Homes a glimpse of your style and capabilities.
Prepare for the Interview: As part of the application process, you'll need to present a marketing strategy. Think about innovative tactics that could drive home sales and be ready to discuss how you would implement them. Research Captiva Homes' current marketing efforts to provide informed suggestions.
How to prepare for a job interview at Captiva Homes Ltd
✨Showcase Your Creativity
As a Marketing Lead, creativity is key. Prepare to discuss innovative marketing strategies you've implemented in the past. Bring examples of your work, such as campaigns or content you've created, to demonstrate your flair for social media and content creation.
✨Understand the Brand
Familiarise yourself with Captiva Homes and their mission. Understand their focus on sustainability and community development. Be ready to articulate how you can enhance their brand presence and connect with the local community through your marketing efforts.
✨Prepare Your Marketing Strategy Presentation
You'll be asked to present a brief marketing strategy during the interview. Make sure to outline clear tactics to drive home sales, including digital marketing channels and community engagement initiatives. Practice your presentation to ensure clarity and confidence.
✨Know Your Numbers
Be prepared to discuss metrics and analytics. Understanding how to analyse campaign performance using tools like Google Analytics will be crucial. Show that you're comfortable with data and can spot trends that inform future marketing decisions.
