Strategic Sales Planner

We are looking for an enthusiastic and passionate Sales Planner to work alongside the Sales team to create growth opportunities with new and existing clients. You will be responsible for identifying key marketing opportunities, delivering best in class audience insights and supporting the commercial teams with your client and vertical expertise. In this role you will play a crucial part in helping drive commercial success and growth for the business.

ABOUT YOU

You will be a true self-starter who can work collaboratively with multiple teams and can provide a high attention to detail. You are a personable, curious individual who is filled with motivation and high energy that will light up the team pushing us to our goals. This role combines elements of commercial thinking, excellent communication, numerical analysis and multi-tasking. You will have experience in the media sector.

KEY RESPONSIBILITIES

• Proactively identify market trends by researching current press and historical data - prepping team for effective client and category approach.
• Build relevant insights for pitch to prospective clients and new business opportunities.
• Responsible for growth strategy of priority accounts within the commercial team.
• Learn and interpret client objectives & media KPI’s to best formulate media strategies.
• Responsible for feeding research, industry trends and account knowledge into the business.
• AOV growth against key accounts and verticals through strategic insights.
• Support the sales team with identifying in-quarter incremental business and upweights.
• Clear understanding of Captify product capabilities and solution selling, proactively identify cross-sell opportunities.
• Work closely with Sight to produce proactive insights both at a client-specific and verticalised level that will drive growth and incremental revenue.
• Meeting with clients & feedback information gained to commercial team.
• Conceptualize presentation and collateral design with Marketing team for deliverables.
• Fully immerse themselves in the digital advertising industry, learning about one of the fastest growing advertising channels in the UK.

REQUIREMENTS

• Comfortable working in a sales environment with individual and team targets.
• Self-motivated and have an attention to detail.
• Have an organised approach and be able to meet challenging deadlines.
• Proactive approach with excellent communication skills via email, over the phone and in person.
• Passion for digital and always seeking to extend your knowledge of the market.
• Account management experience with a proven ability to grow relationships.
• Passionate about advertising industry.
• Excellent communication with internal and external stakeholders.
• Problem solver with a proactive mindset.
• Strong understanding of how to use data and insights.
• Good presentation and storytelling skills.
• Strong commercial mindset with drive to grow revenue.
• Sound research skills with ability to curate and distil market intel.
• At least a year’s experience in the advertising & media industry.
• PowerPoint, Excel & Word.
• Comfortable with building graphs & decks for commercial story‑telling purposes.

YOU WILL ENJOY

• Stay healthy with our Bupa HealthCare Plan with easy access to medical care.
• Support your long-term financial security with our Aviva Corporate Pension Scheme, with Verve contributing 5% of your qualifying earnings.
• Pick what matters most to you in our Personalised Benefits Platform, with a budget of £50/month.
• Recharge with 25 paid vacation days + 3 Wellness days throughout the year, in addition to the public holidays.
• Boost your professional knowledge with our annual training budget & internal webinars.

EQUAL OPPORTUNITIES

You are welcome at Captify for who you are, no matter where you come from, what you look like, or what your search history says about you. At Captify, equality is at the core of our culture and we are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. We don’t want you to fit in with our culture, we want you to add to our culture.