At a Glance
- Tasks: Manage and optimise media campaigns using programmatic trading across various platforms.
- Company: Join Captify, a vibrant company with a culture that values collaboration and innovation.
- Benefits: Enjoy 25 days holiday, wellness days, free meals, and mental health support.
- Other info: Flexible work environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team making a real impact in digital advertising.
- Qualifications: 2+ years in digital advertising, strong analytical skills, and experience with trading platforms.
The predicted salary is between 35000 - 45000 £ per year.
OUR CULTURE AND VALUES
Here at Captify we are proud of our culture - It’s contagious. Pass it on. We live by our core values:
- Building this together
- Give a shit
- Fail fast to succeed faster
- Unlimited potential
OVERVIEW
The Captify UK Team is growing, and we are adding a Programmatic Trader to the team! Our Trading team is responsible for the management and optimisation of media campaigns both on the buy-side, with our managed service product, and sell-side via our curation product. This role will be responsible for setting up programmatic deals with our SSP partners for our clients to activate against, across multiple formats and channels, as well as managing campaigns booked directly with Captify and ensuring they perform and deliver. You will be monitoring the spend and performance of these campaigns to ensure clients meet their KPIs. Analysing data, identifying behavioural trends for optimisations and troubleshooting PMPs will also be key components of the role. This role will also be responsible for sharing reporting with clients, and end-of-campaign PCAs where required. The Programmatic Trader is a core contributor to the trading team. This opportunity will enable visibility across different aspects of the business, both technical and commercial. The Trades lead the activation of advertising campaigns for our clients, assists in resolving technical issues and provides guidance on optimisations and technical set up required to meet and exceed where possible. Captify’s long-term strategic goals. Within this team, you will have the opportunity to work with the core teams within Captify, including Sales, Client Strategy and Account Management, along with your fellow Traders on creative and campaign management across a variety of formats to include and not limited to, Video, Display, and emerging formats.
ABOUT YOU
The ideal candidate will be highly analytical and have hands‑on experience with programmatic trading in DSPs including Xandr, The TradeDesk or Google's Display Video 360 (DV360) or supply-side platforms (SSPs). The Trader will be a great communicator and ready to contribute to the team in implementing programmatic media buys for the clients we support. We are looking for someone comfortable navigating between trading platforms, ad servers, attribution models, and client-specific web analytics to isolate challenges and opportunities.
KEY RESPONSIBILITIES
What you will be doing:
- Campaign QA and pacing checks
- Make use of Captify’s unique data set to optimise multiple search intelligence display advertising campaigns
- Setting up and optimising programmatic, direct response, and brand advertising campaigns via real time bidding platforms, to ensure quality performance and profitability for clients and Captify
- Troubleshoot and resolve PMP delivery and technical issues
- Support the overall delivery of campaigns by ensuring timely deal creation, optimisation suggestions and troubleshooting.
- Provide a commercial team with inventory forecasts, data segments, optimisations, and campaign assistance where needed
- Follow ad operations workflow and suggest enhancements to the process
- Coordinate and communicate across multiple teams including but not limited to Sales and Account Management teams, to maximise performance and revenue.
- Develop and document best practices and daily operating procedures for campaigns execution in various Advertising platform
- Campaign reporting to clients, building and maintaining client relationships
- Training and upskilling of the team
REQUIREMENTS
What you need to be successful:
- 2 + years of experience managing digital advertising campaigns is required
- Strong organisational skills, attention to detail, diligence and follow-through, and experience prioritising multiple deadlines
- Experience working on several platforms and demonstrated expertise using Google Drive, Google Sheets, MS Office (with strong emphasis in Excel), Slack & Salesforce
- Great analytical skills; familiar with working with/analysing large amounts of data, and summarising finds through reports
- Self-starter, and a go-getter. Goal-oriented and able to work well in a fast-paced environment
- Clear understanding of how to provide top in-class client service
YOU WILL ENJOY
- 25 days holiday + bank holidays + 3 wellness days
- 3 days per week in office (Tuesday, Wednesday & Thursday)
- Access to SPILL - instant therapy support
- Access to Mental Health First Aiders
- Sport and wellbeing activities
- Contributions to the superannuation fund of your choice
- Free breakfast and lunch
- Financial wellbeing support
EQUAL OPPORTUNITIES
You are welcome at Captify for who you are, no matter where you come from, what you look like, or what your search history says about you. At Captify, equality is at the core of our culture and we are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. We don’t want you to fit in with our culture, we want you to add to our culture.
Programmatic Trader in London employer: Captify
Captify is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the advertising technology sector. Employees benefit from a comprehensive health care plan, a generous pension scheme, and a personalised benefits platform, alongside ample opportunities for professional growth through training and development initiatives. With a strong emphasis on work-life balance, including 25 vacation days and wellness days, Captify ensures that its team members thrive both personally and professionally in a supportive and inclusive culture.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Trader in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Captify and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Captify are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Captify on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Captify. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Programmatic Trader in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Captify. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Captify:Show us that you’ve done your homework! In your application, briefly mention what you admire about Captify’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Captify
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Captify will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Captify, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
