Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join our CRO team to optimize landing pages and boost conversion rates.
- Company: CapsLock creates innovative marketing solutions for the home improvement industry.
- Benefits: Enjoy remote work flexibility and a collaborative team environment.
- Why this job: Be part of a dynamic team that values creativity and data-driven decisions.
- Qualifications: 3 years in conversion rate optimization and strong project management skills required.
- Other info: Basic photo/video editing skills and a B2 English level are essential.
The predicted salary is between 36000 - 60000 £ per year.
CapsLock builds exceptional marketing solutions for large partners in the home improvement industry. We don t just advertise our clients products or services we build longterm marketing solutions within the context of permanent partnerships. Our people are the backbone of everything we do and are our most valuable asset. Our business model demands top talent across the board and we aim to create conditions that attract and retain the best individuals globally. We are looking for an energetic Senior Conversion Rate Optimization (CRO) Specialist focusing on demandgeneration digital marketing to join our CRO team. The Senior Conversion Rate Optimization (CRO) Specialist will work with the marketing team in deep collaboration with IT Media Buying and Data Analysts to launch and continuously optimize landing pages implement customer & industry insights historical trends and published content to develop and execute innovative marketing ideas that deliver results aligned to key business objectives. The ideal candidate is a detailoriented and creative individual with excellent project management skills and extensive knowledge of consumer behavior. Primary Responsibilities: Create and develop effective demandgeneration sales funnels including landing page mockups by leveraging customer and product usage data and tools; Consistently seek and share innovative ways to improve page conversion rate; Execute A/B testing of Landing pages and Thank You pages to drive a noticeable impact on overall conversion rates; Monitor and report on the performance and efficiency of marketing approaches against welldefined KPIs; Lead market research and analyze market trends and consumer behavior to identify new marketing opportunities within existing clients solutions; Implement and monitor tagging on Google Analytics with the help of the IT team; Analyze consumer behavior data with the help of Hotjar and AI applications; Collect and analyze data and identify trends and insights for further page improvement; Employ a deep understanding of marketing approaches working with creative content for cold traffic. Basic photo/video editing skills are required; Champion and adhere to all of Lavin s best practices and stay on top of the latest changes to existing business models and client needs; Pioneer the development of chatbot strategies for landing pages and Facebook ads; Create and develop followup email strategies to increase overall conversion and set rates; Write dynamic and potent content in partnership with copywriting staff. Requirements : Qualifications: 3 years of conversion rate optimization experience; Experience working with Google Analytics HotJar CrazyEgg etc.; Experience in developing content writing strategy; Extensive knowledge of performing A/B testing; Ability to analyze qualitative and quantitative data to make informed decisions about site optimization; Strong Project Management skills; Minimum B2 English language level required. Remote Work : Yes Employment Type : Fulltime
Senior Conversion Rate Optimization CRO Specialist employer: CapsLock
Contact Detail:
CapsLock Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Conversion Rate Optimization CRO Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in conversion rate optimization. Follow industry leaders on social media and read relevant blogs to stay updated on best practices and innovative strategies that can set you apart.
✨Tip Number 2
Network with professionals in the field of digital marketing and CRO. Attend webinars, workshops, or local meetups to connect with others who share your interests and may provide valuable insights or referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past projects where you successfully improved conversion rates. Be ready to discuss your thought process and the tools you used during interviews.
✨Tip Number 4
Demonstrate your creativity by brainstorming unique ideas for landing pages or marketing strategies that could benefit our clients. Presenting fresh concepts can highlight your proactive approach and fit for our team.
We think you need these skills to ace Senior Conversion Rate Optimization CRO Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Conversion Rate Optimization (CRO) Specialist position. Tailor your application to highlight relevant experiences and skills that align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 3 years of conversion rate optimization experience. Provide specific examples of successful projects you've managed, particularly those involving A/B testing and data analysis.
Showcase Your Skills: Make sure to mention your proficiency with tools like Google Analytics, HotJar, and CrazyEgg. Discuss any experience you have with content writing strategies and project management to demonstrate your comprehensive skill set.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your enthusiasm for the role and the company. Discuss how your background in digital marketing and consumer behavior can contribute to CapsLock's mission of building long-term marketing solutions.
How to prepare for a job interview at CapsLock
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with tools like Google Analytics and Hotjar. Highlight specific examples where you've used data to drive conversion rate improvements, as this role heavily relies on data analysis.
✨Demonstrate Project Management Expertise
Since strong project management skills are essential, come ready to share examples of how you've successfully managed multiple projects simultaneously. Discuss your approach to prioritizing tasks and meeting deadlines.
✨Prepare for A/B Testing Discussions
Expect questions about your experience with A/B testing. Be ready to explain your process for designing tests, analyzing results, and implementing changes based on findings. This will show your hands-on experience in optimizing landing pages.
✨Emphasize Creativity in Marketing Solutions
This position requires innovative thinking. Prepare to discuss creative marketing strategies you've implemented in the past, especially those that led to significant increases in conversion rates. Show how you can think outside the box.
