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- Tasks: Lead PR and influencer marketing for a prestigious restaurant group in London.
- Company: Caprice Holdings is a renowned restaurant group with a rich history in hospitality.
- Benefits: Enjoy generous dining discounts, progression opportunities, and exclusive perks like gym and shopping discounts.
- Why this job: Join a dynamic team, drive brand awareness, and make an impact in the hospitality industry.
- Qualifications: Experience as a PR Manager, strong storytelling skills, and a passion for restaurants required.
- Other info: Flexible working environment that values diversity and equal opportunity.
The predicted salary is between 43200 - 72000 £ per year.
An exciting opportunity has arisen for a Senior PR Manager to join the Marketing Department at Caprice Holdings based in Fitzrovia, London. Caprice Holdings is a market leading, prestigious restaurant group with a rich history and long-standing reputation within the hospitality industry. The Senior PR Manager will support across all sites, reporting into our Head of Marketing. The candidate will lead on all PR and influencer marketing activations, including the launch of Sexy Fish Manchester this autumn, and will manage a full time PR executive.
The key responsibilities of the Senior PR Manager will include:
- Overseeing the development and execution of a comprehensive annual PR and influencer marketing strategy across Caprice Holdings’ portfolio of brands
- Conducting proactive and strategic press, brand partnership and influencer marketing activity – delivering a steady stream of coverage across press and social media
- Management of PR agencies, including onboarding and performance reviews
- Leading on the execution of restaurant launch parties, influencer and press events
- Maintaining key relationships with press contacts across lifestyle, luxury and trade – ensuring Caprice Holdings remains front of mind
- Overseeing team profiling and interview briefings
- Producing impactful press coverage across lifestyle, national and consumer media
- Working closely with our marketing team to identify key opportunities to drive brand awareness
The ideal Senior PR Manager will have:
- Proven experience at PR Manager or Senior PR Manager level
- An eye for storytelling and a proactive attitude
- A strong knowledge of building PR and influencer marketing strategies
- Editor-level contacts within the hospitality, lifestyle, and national media landscapes
- Strong understanding of influencer marketing, and networked in the talent management space
- Strong communication skills and experience in managing up to senior stakeholders
- Excellent written skills with strong attention to detail
- Be highly flexible, organised, and able to adapt to changing business needs in a seamless way
- Have a passion for restaurants and hospitality
What We Offer:
- Generous discount off your bill (including drinks), when dining in one of our restaurants across the Group
- Unrivalled opportunities for progression across the Group
- 28 days holiday, increasing with length of service up to 5 extra days
- Recommend a friend scheme with great bonuses per individual referral
- Exclusive access to our discounts including money off gym memberships, travel, online shopping, gadget, and much more
- Reward programmes, long service awards, and staff recognition and incentives
We promote a working environment in which equal opportunity and diversity is recognised, valued, and encouraged.
Senior Public Relations Manager employer: Caprice Holdings Ltd.
Contact Detail:
Caprice Holdings Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Public Relations Manager
✨Tip Number 1
Network with professionals in the hospitality and PR sectors. Attend industry events, workshops, or webinars to meet potential colleagues and influencers who can provide insights into the role and company culture at Caprice Holdings.
✨Tip Number 2
Research Caprice Holdings' current PR campaigns and influencer partnerships. Understanding their recent initiatives will help you demonstrate your knowledge and enthusiasm for the brand during interviews.
✨Tip Number 3
Prepare to discuss your previous PR successes in detail. Be ready to share specific examples of how you've developed and executed successful PR strategies, particularly in the hospitality sector.
✨Tip Number 4
Familiarise yourself with key media contacts in the lifestyle and hospitality sectors. Having a list of relevant journalists and influencers can showcase your proactive approach and readiness to hit the ground running.
We think you need these skills to ace Senior Public Relations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public relations and influencer marketing. Focus on achievements that demonstrate your ability to develop and execute PR strategies, manage teams, and build relationships with media contacts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling skills. Explain why you are passionate about the hospitality industry and how your background aligns with the responsibilities of the Senior PR Manager role at Caprice Holdings.
Showcase Your Network: In your application, mention any editor-level contacts you have within the hospitality and lifestyle media landscapes. This will demonstrate your ability to leverage relationships for effective PR campaigns.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. Attention to detail is crucial in PR, and a polished application reflects your professionalism.
How to prepare for a job interview at Caprice Holdings Ltd.
✨Showcase Your Storytelling Skills
As a Senior PR Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in past campaigns. Highlight your ability to engage audiences and create buzz around brands.
✨Demonstrate Your Network
Caprice Holdings values strong media relationships. Be ready to discuss your editor-level contacts within the hospitality and lifestyle sectors. Mention specific instances where these connections have led to successful coverage.
✨Prepare for Strategic Discussions
Expect questions about your approach to developing PR strategies. Think about how you would tailor a comprehensive annual PR plan for Caprice Holdings and be prepared to discuss your thought process.
✨Highlight Your Flexibility and Organisation
The role requires adaptability to changing business needs. Share examples of how you've successfully managed multiple projects or adapted strategies in response to unforeseen challenges in previous roles.
