Senior PR Manager
An exciting opportunity has arisen for a Senior PR Manager to join the Marketing Department at Caprice Holdings based in Fitzrovia, London. Caprice Holdings is a market leading, prestigious restaurant group with a rich history and long-standing reputation within the hospitality industry.
The Senior PR Manager will support across all sites, reporting into our Head of Marketing..
The key responsibilities of the Senior PR Manager will include:
● Overseeing the development and execution of a comprehensive annual PR and influencer marketing strategy across Caprice Holdings’ portfolio of brands
● Conducting proactive and strategic press, brand partnership and influencer marketing activity – delivering a steady stream of coverage across press and social media
● Management of PR agencies, including onboarding and performance reviews
● Leading on the execution of restaurant launch parties, influencer and press events
● Maintaining key relationships with press contacts across lifestyle, luxury and trade – ensuring Caprice Holdings remains front of mind
● Overseeing team profiling and interview briefings
● Producing impactful press coverage across lifestyle, national and consumer media
● Working closely with our marketing team to identify key opportunities to drive brand awareness
The ideal Senior PR Manager will have:
● Proven experience at PR Manager or Senior PR Manager level
● An eye for storytelling and a proactive attitude
● A strong knowledge of building PR and influencer marketing strategies
● Editor-level contacts within the hospitality, lifestyle, and national media landscapes
● Strong understanding of influencer marketing, and networked in the talent management space
● Strong communication skills and experience in managing up to senior stakeholders
● Excellent written skills with strong attention to detail
● Be highly flexible, organised, and able to adapt to changing business needs in a seamless way
● Have a passion for restaurants and hospitality
What We Offer
- Generous discount off your bill (including drinks), when dining in one of our restaurants across the Group
- Unrivalled opportunities for progression across the Group
- 28 days holiday, increasing with length of service up to 5 extra days
- Recommend a friend scheme with great bonuses per individual referral
- Exclusive access to our discounts including money off gym memberships, travel, online shopping, gadget, and much more
- Reward programmes, long service awards, and staff recognition and incentives
We promote a working environment in which equal opportunity and diversity is recognised, valued, and encouraged.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Public Relations Manager in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caprice Holdings Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caprice Holdings Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caprice Holdings Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caprice Holdings Ltd. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caprice Holdings Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caprice Holdings Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caprice Holdings Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caprice Holdings Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caprice Holdings Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caprice Holdings Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
