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- Tasks: Lead PR strategies and manage influencer marketing for a prestigious restaurant group.
- Company: Join Caprice Holdings, a renowned name in the hospitality industry with a rich legacy.
- Benefits: Enjoy generous dining discounts, progression opportunities, and exclusive perks like gym and travel discounts.
- Other info: Flexible working environment that values diversity and equal opportunity.
- Why this job: Be part of a dynamic team, shaping brand narratives and making an impact in the hospitality scene.
- Qualifications: Experience in PR management, strong storytelling skills, and a passion for the restaurant industry required.
The predicted salary is between 43200 - 72000 £ per year.
An exciting opportunity has arisen for a Senior PR Manager to join the Marketing Department at Caprice Holdings based in Fitzrovia, London. Caprice Holdings is a market leading, prestigious restaurant group with a rich history and long-standing reputation within the hospitality industry.
The Senior PR Manager will support across all sites, reporting into our Head of Marketing.
The key responsibilities of the Senior PR Manager will include:
- Overseeing the development and execution of a comprehensive annual PR and influencer marketing strategy across Caprice Holdings’ portfolio of brands
- Conducting proactive and strategic press, brand partnership and influencer marketing activity – delivering a steady stream of coverage across press and social media
- Management of PR agencies, including onboarding and performance reviews
- Leading on the execution of restaurant launch parties, influencer and press events
- Maintaining key relationships with press contacts across lifestyle, luxury and trade – ensuring Caprice Holdings remains front of mind
- Overseeing team profiling and interview briefings
- Producing impactful press coverage across lifestyle, national and consumer media
- Working closely with our marketing team to identify key opportunities to drive brand awareness
The ideal Senior PR Manager will have:
- Proven experience at PR Manager or Senior PR Manager level
- An eye for storytelling and a proactive attitude
- A strong knowledge of building PR and influencer marketing strategies
- Editor-level contacts within the hospitality, lifestyle, and national media landscapes
- Strong understanding of influencer marketing, and networked in the talent management space
- Strong communication skills and experience in managing up to senior stakeholders
- Excellent written skills with strong attention to detail
- Be highly flexible, organised, and able to adapt to changing business needs in a seamless way
- Have a passion for restaurants and hospitality
What We Offer:
- Generous discount off your bill (including drinks), when dining in one of our restaurants across the Group
- Unrivalled opportunities for progression across the Group
- 28 days holiday, increasing with length of service up to 5 extra days
- Recommend a friend scheme with great bonuses per individual referral
- Exclusive access to our discounts including money off gym memberships, travel, online shopping, gadget, and much more
- Reward programmes, long service awards, and staff recognition and incentives
We promote a working environment in which equal opportunity and diversity is recognised, valued, and encouraged.
Contact Detail:
Caprice Holdings Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Public Relations Manager
✨Tip Number 1
Network with professionals in the hospitality and PR sectors. Attend industry events, workshops, or webinars to meet potential contacts who can provide insights or even refer you to opportunities at Caprice Holdings.
✨Tip Number 2
Research Caprice Holdings thoroughly. Understand their brands, recent press coverage, and marketing strategies. This knowledge will help you tailor your approach and demonstrate your genuine interest during any discussions.
✨Tip Number 3
Showcase your storytelling skills by sharing examples of successful PR campaigns you've led. Be prepared to discuss how you can apply similar strategies to enhance Caprice Holdings' brand presence.
✨Tip Number 4
Engage with influencers and media contacts relevant to the hospitality industry on social platforms. Building these relationships can give you an edge and show that you're proactive about connecting with key players in the field.
We think you need these skills to ace Senior Public Relations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public relations and influencer marketing. Focus on achievements that demonstrate your ability to develop and execute successful PR strategies, as well as any specific campaigns you've led.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality industry and how your skills align with the role. Mention specific experiences that showcase your storytelling abilities and your network within the media landscape.
Showcase Your Communication Skills: Since strong communication skills are essential for this role, ensure your application is well-written and free of errors. Use clear and concise language to convey your ideas effectively.
Highlight Your Flexibility and Organisation: Caprice Holdings values adaptability and organisation. Include examples in your application that demonstrate how you've successfully managed multiple projects or adapted to changing business needs in previous roles.
How to prepare for a job interview at Caprice Holdings Ltd
✨Showcase Your Storytelling Skills
As a Senior PR Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives for brands in the past. Highlight your ability to engage audiences and create buzz around events or campaigns.
✨Demonstrate Your Network
Caprice Holdings values strong media relationships. Be ready to discuss your editor-level contacts within the hospitality and lifestyle sectors. Mention specific instances where these connections have led to successful press coverage.
✨Prepare for Strategic Discussions
Expect questions about your approach to developing PR strategies. Think about how you would tailor a comprehensive annual PR plan for Caprice Holdings and be prepared to discuss your methods for measuring success.
✨Exhibit Flexibility and Organisation
The role requires adaptability to changing business needs. Share examples from your previous roles where you successfully managed multiple projects or adapted strategies on the fly, showcasing your organisational skills.