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- Tasks: Lead PR and influencer marketing for a prestigious restaurant group in London.
- Company: Caprice Holdings is a renowned restaurant group with a rich history in hospitality.
- Benefits: Enjoy a dynamic work environment and the chance to manage exciting events.
- Why this job: Join a creative team and make an impact in the vibrant hospitality industry.
- Qualifications: Proven experience in PR, strong storytelling skills, and media contacts required.
- Other info: Opportunity to work on high-profile restaurant launches and events.
The predicted salary is between 48000 - 72000 £ per year.
An exciting opportunity has arisen for a Senior PR Manager to join the Marketing Department at Caprice Holdings based in Fitzrovia, London. Caprice Holdings is a market leading, prestigious restaurant group with a rich history and long-standing reputation within the hospitality industry.
The Senior PR Manager will support across all sites, reporting into our Head of Marketing. The candidate will lead on all PR and influencer marketing activations, including the launch of Sexy Fish Manchester this autumn, and will manage a full time PR executive.
The key responsibilities of the Senior PR Manager will include:
- Overseeing the development and execution of a comprehensive annual PR and influencer marketing strategy across Caprice Holdings portfolio of brands
- Conducting proactive and strategic press, brand partnership and influencer marketing activity delivering a steady stream of coverage across press and social media
- Management of PR agencies, including onboarding and performance reviews
- Leading on the execution of restaurant launch parties, influencer and press events
- Maintaining key relationships with press contacts across lifestyle, luxury and trade ensuring Caprice Holdings remains front of mind
- Overseeing team profiling and interview briefings
- Producing impactful press coverage across lifestyle, national and consumer media
- Working closely with our marketing team to identify key opportunities to drive brand awareness
The ideal Senior PR Manager will have:
- Proven experience at PR Manager or Senior PR Manager level
- An eye for storytelling and a proactive attitude
- A strong knowledge of building PR and influencer marketing strategies
- Editor-level contacts within the hospitality, lifestyle, and national media landscapes
- Strong understanding of influencer marketing, and networked in the talent management space
- Strong communication skills and experience in managing up to senior stakeholders
- Excellent written skills with strong attention to detail
- Be highly flexible, organised, and able to adapt to changing business needs in a seamless way
- Have a passion for restaurants and hospitality
Contact Detail:
Caprice Holdings Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PR Manager
✨Tip Number 1
Network with professionals in the hospitality and PR sectors. Attend industry events, workshops, or webinars where you can meet potential colleagues or mentors who might provide insights or referrals for the Senior PR Manager role.
✨Tip Number 2
Research Caprice Holdings and their brands thoroughly. Understanding their unique selling points and recent news will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 3
Showcase your storytelling skills by preparing examples of successful PR campaigns you've led. Be ready to discuss how you developed strategies that increased brand awareness and engagement, particularly in the hospitality sector.
✨Tip Number 4
Familiarise yourself with current trends in influencer marketing. Being able to discuss innovative approaches and how they can be applied to Caprice Holdings will set you apart as a candidate who is forward-thinking and adaptable.
We think you need these skills to ace Senior PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and influencer marketing. Focus on achievements that demonstrate your ability to develop and execute successful PR strategies, especially in the hospitality sector.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling skills. Explain why you are passionate about the role and how your background aligns with the responsibilities of the Senior PR Manager position at Caprice Holdings.
Highlight Key Relationships: In your application, emphasise your existing relationships with press contacts in the lifestyle and hospitality sectors. Mention any editor-level contacts you have that could benefit Caprice Holdings.
Showcase Your Flexibility: Demonstrate your ability to adapt to changing business needs. Provide examples from your previous roles where you successfully managed multiple projects or adjusted strategies based on new information or challenges.
How to prepare for a job interview at Caprice Holdings Ltd
✨Know Your PR Strategies
Make sure you can discuss your experience with developing and executing PR strategies. Be ready to share specific examples of successful campaigns you've led, especially in the hospitality sector.
✨Showcase Your Network
Highlight your connections within the media and influencer landscape. Be prepared to talk about how these relationships have helped you secure coverage in the past.
✨Demonstrate Your Storytelling Skills
Caprice Holdings values storytelling. Prepare to discuss how you've crafted compelling narratives for brands and how you can apply this skill to their portfolio.
✨Prepare for Team Management Questions
As you'll be managing a PR executive, be ready to discuss your leadership style and how you motivate and develop team members. Share examples of how you've successfully managed teams in previous roles.