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- Tasks: Lead PR and influencer marketing for a prestigious restaurant group.
- Company: Join Caprice Holdings, a top-tier name in the hospitality industry.
- Benefits: Enjoy discounts, progression opportunities, and exclusive perks like gym memberships.
- Why this job: Be part of exciting restaurant launches and impactful marketing strategies.
- Qualifications: Experience in PR management and strong storytelling skills required.
- Other info: Diversity and equal opportunity are at the heart of our workplace culture.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for a Senior PR Manager to join the Marketing Department at Caprice Holdings based in Fitzrovia, London. Caprice Holdings is a market leading, prestigious restaurant group with a rich history and long-standing reputation within the hospitality industry.
The Senior PR Manager will support across all sites, reporting into our Head of Marketing. The candidate will lead on all PR and influencer marketing activations, including the launch of Sexy Fish Manchester this autumn, and will manage a full time PR executive.
The key responsibilities of the Senior PR Manager will include:
- Overseeing the development and execution of a comprehensive annual PR and influencer marketing strategy across Caprice Holdings’ portfolio of brands
- Conducting proactive and strategic press, brand partnership and influencer marketing activity – delivering a steady stream of coverage across press and social media
- Management of PR agencies, including onboarding and performance reviews
- Leading on the execution of restaurant launch parties, influencer and press events
- Maintaining key relationships with press contacts across lifestyle, luxury and trade – ensuring Caprice Holdings remains front of mind
- Overseeing team profiling and interview briefings
- Producing impactful press coverage across lifestyle, national and consumer media
- Working closely with our marketing team to identify key opportunities to drive brand awareness
The ideal Senior PR Manager will have:
- Proven experience at PR Manager or Senior PR Manager level
- An eye for storytelling and a proactive attitude
- A strong knowledge of building PR and influencer marketing strategies
- Editor-level contacts within the hospitality, lifestyle, and national media landscapes
- Strong understanding of influencer marketing, and networked in the talent management space
- Strong communication skills and experience in managing up to senior stakeholders
- Excellent written skills with strong attention to detail
- Be highly flexible, organised, and able to adapt to changing business needs in a seamless way
- Have a passion for restaurants and hospitality
What We Offer:
- Generous discount off your bill (including drinks), when dining in one of our restaurants across the Group
- Unrivalled opportunities for progression across the Group
- 28 days holiday, increasing with length of service up to 5 extra days
- Recommend a friend scheme with great bonuses per individual referral
- Exclusive access to our discounts including money off gym memberships, travel, online shopping, gadget, and much more
- Reward programmes, long service awards, and staff recognition and incentives
We promote a working environment in which equal opportunity and diversity is recognised, valued, and encouraged.
Regional Marketing and Communications Manager employer: Caprice Holdings Ltd.
Contact Detail:
Caprice Holdings Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing and Communications Manager
✨Tip Number 1
Network with professionals in the hospitality and PR sectors. Attend industry events, workshops, or webinars to connect with potential colleagues and influencers who can provide insights into the role and company culture.
✨Tip Number 2
Research Caprice Holdings thoroughly. Familiarise yourself with their brands, recent news, and marketing strategies. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 3
Showcase your storytelling skills by preparing examples of successful PR campaigns you've led. Be ready to discuss how you developed strategies that increased brand awareness and engagement, particularly in the hospitality sector.
✨Tip Number 4
Build relationships with key media contacts before applying. Reach out to journalists and influencers in the lifestyle and hospitality sectors to establish rapport, which could be beneficial when discussing your fit for the Senior PR Manager role.
We think you need these skills to ace Regional Marketing and Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and influencer marketing. Focus on achievements that demonstrate your ability to develop and execute successful strategies, as well as any specific campaigns you've led.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling skills. Explain why you're passionate about the hospitality industry and how your background aligns with the responsibilities of the Senior PR Manager role at Caprice Holdings.
Highlight Key Relationships: In your application, mention any existing relationships you have with press contacts in the lifestyle and hospitality sectors. This will show your potential value to the team and your ability to maintain key media connections.
Showcase Your Flexibility: Demonstrate your adaptability by providing examples of how you've successfully managed changing business needs in previous roles. This is crucial for a position that requires a proactive attitude and strong organisational skills.
How to prepare for a job interview at Caprice Holdings Ltd.
✨Showcase Your Storytelling Skills
As a Senior PR Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in past campaigns. Highlight your ability to engage audiences and create buzz around brands.
✨Demonstrate Your Network
Caprice Holdings values strong media relationships. Be ready to discuss your editor-level contacts and how you've leveraged them for successful PR initiatives. This will show your potential impact on their brand visibility.
✨Prepare for Strategic Discussions
Expect questions about developing and executing PR strategies. Come equipped with ideas on how you would approach influencer marketing and press coverage for Caprice Holdings, especially with the upcoming launch of Sexy Fish Manchester.
✨Exhibit Flexibility and Organisation
The role requires adaptability to changing business needs. Share examples from your experience where you've successfully managed multiple projects or adapted strategies on the fly, demonstrating your organisational skills.
