At a Glance
- Tasks: Create engaging social media content and manage brand PR campaigns.
- Company: Join a global FMCG brand that brings joy to children.
- Benefits: Hybrid work model, global training, and performance reviews twice a year.
- Other info: Fast recruitment process and opportunities for professional growth.
- Why this job: Make a cultural impact while working with a fun and dynamic team.
- Qualifications: 3-5 years in social media and PR, strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Join our international FMCG brand that brings smiles to children worldwide. As a Social Media & Brand PR Specialist, you will build brand relevance, engagement and cultural impact across social media and brand PR touchpoints in Great Britain & Ireland.
Scope of the Role
You will work closely with the Brand Manager, cross‑functional teams and agencies to develop and execute organic social strategy, community engagement and brand PR.
Location
Hybrid working model: 3 days in the London office & customer meetings and 2 days remote.
Responsibilities
- Social Media Strategy & Content Creation
- Develop and execute local organic social media strategy aligned with brand objectives.
- Own the social content calendar, including planning, copywriting and asset creation.
- Ensure all content reflects brand tone of voice and resonates with target audiences.
- Community Management
- Manage day-to-day community engagement across platforms (comments, DMs, interactions).
- Ensure timely and appropriate responses aligned with brand tone and policies.
- Trend Monitoring & Social Listening
- Monitor platform updates, digital trends and competitor activity.
- Identify emerging cultural moments and translate them into brand-relevant opportunities.
- Leverage social listening tools to gather insights and inform strategy.
- Cultural Relevance & Real-Time Marketing
- Drive brand participation in culture through reactive and proactive content.
- Develop agile content that taps into trends while maintaining brand authenticity.
- Social Partnerships & Influencer Collaboration
- Identify & manage social brand partnerships and collaborations.
- Manage GB influencer strategy – brief, execution, performance tracking.
- Coordinate deliverables, timelines and approvals with partners and agencies.
- Collaborate with creative and brand teams for integrated campaign support.
- Brand PR Execution
- Lead the brief and execution of brand PR campaigns across consumer and trade channels.
- Coordinate press outreach, product launches & influencer activity.
- Performance Tracking & Reporting
- Track and analyze performance across social, digital and PR channels.
- Report on KPIs and campaign effectiveness to key stakeholders.
- Paid Social & Campaign Support
- Support the Brand Manager in delivering paid social campaigns.
- Contribute to global briefing development, asset coordination and copywriting.
Profile
- Bachelor’s degree in Marketing, Business or related field.
- 3–5 years experience managing social media, brand communications and PR in FMCG or consumer goods.
- Proven track record in managing social media platforms and creating engaging content.
- Experience with influencers, agencies and cross-functional teams.
- Strong project-management skills with ability to manage multiple projects simultaneously.
- Highly organized, structured and able to prioritize effectively under pressure.
- Skilled in simplifying complex tasks and projects to achieve desired outcomes.
- Self-starter with a can-do attitude and strong problem-solving skills.
- Results-driven mindset capable of turning insights into actionable strategies.
- Agile and proactive approach, with drive to challenge status quo.
- Fluent in English (native speaker level proficiency).
- Advanced MS Office skills; basic SAP knowledge.
- Familiar with Google Analytics and social listening tools.
- Will be present in the London office 3 days a week.
Benefits
- Broad variety of tasks and freedom to act.
- Opportunities to challenge and drive things forward.
- Global training and development programmes.
- Performance reviews twice a year.
- Professional colleagues and collaborative culture.
- Local benefits programme.
- Fast recruitment process with maximum three interview rounds.
Social Media & PR Specialist (all genders) employer: Capri Sun UK Limited
Join our dynamic international FMCG brand, where as a Social Media & PR Specialist, you will thrive in a collaborative culture that values creativity and innovation. With a hybrid working model based in London, you will enjoy a broad variety of tasks, opportunities for professional growth through global training programmes, and the chance to make a meaningful impact on brand engagement across social media. Our fast recruitment process and supportive local benefits programme ensure that you can quickly become an integral part of our passionate team dedicated to bringing smiles to children worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & PR Specialist (all genders)
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Capri Sun UK Limited. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Capri Sun UK Limited, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Capri Sun UK Limited inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Social Media & PR Specialist (all genders)
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Capri Sun UK Limited. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Capri Sun UK Limited.
How to prepare for a job interview at Capri Sun UK Limited
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
