At a Glance
- Tasks: Create engaging social media content and manage brand communications.
- Company: Join a global FMCG brand that brings joy to children.
- Benefits: Flexible hybrid working, global training, and performance reviews.
- Other info: Fast recruitment process and opportunities for career growth.
- Why this job: Make a cultural impact while working with a fun, dynamic team.
- Qualifications: 3-5 years in social media and brand PR, strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Join our international FMCG brand that brings smiles to children worldwide. As a Social Media & Brand PR Specialist, you will build brand relevance, engagement and cultural impact across social media and brand PR touchpoints in Great Britain & Ireland.
Scope of the Role
You will work closely with the Brand Manager, cross‑functional teams and agencies to develop and execute organic social strategy, community engagement and brand PR.
Location
Hybrid working model: 3 days in the London office & customer meetings and 2 days remote.
Responsibilities
- Social Media Strategy & Content Creation
- Develop and execute local organic social media strategy aligned with brand objectives.
- Own the social content calendar, including planning, copywriting and asset creation.
- Ensure all content reflects brand tone of voice and resonates with target audiences.
- Community Management
- Manage day-to-day community engagement across platforms (comments, DMs, interactions).
- Ensure timely and appropriate responses aligned with brand tone and policies.
- Trend Monitoring & Social Listening
- Monitor platform updates, digital trends and competitor activity.
- Identify emerging cultural moments and translate them into brand-relevant opportunities.
- Leverage social listening tools to gather insights and inform strategy.
- Cultural Relevance & Real-Time Marketing
- Drive brand participation in culture through reactive and proactive content.
- Develop agile content that taps into trends while maintaining brand authenticity.
- Social Partnerships & Influencer Collaboration
- Identify & manage social brand partnerships and collaborations.
- Manage GB influencer strategy – brief, execution, performance tracking.
- Coordinate deliverables, timelines and approvals with partners and agencies.
- Collaborate with creative and brand teams for integrated campaign support.
- Brand PR Execution
- Lead the brief and execution of brand PR campaigns across consumer and trade channels.
- Coordinate press outreach, product launches & influencer activity.
- Performance Tracking & Reporting
- Track and analyze performance across social, digital and PR channels.
- Report on KPIs and campaign effectiveness to key stakeholders.
- Paid Social & Campaign Support
- Support the Brand Manager in delivering paid social campaigns.
- Contribute to global briefing development, asset coordination and copywriting.
Profile
- Bachelor’s degree in Marketing, Business or related field.
- 3–5 years experience managing social media, brand communications and PR in FMCG or consumer goods.
- Proven track record in managing social media platforms and creating engaging content.
- Experience with influencers, agencies and cross-functional teams.
- Strong project-management skills with ability to manage multiple projects simultaneously.
- Highly organized, structured and able to prioritize effectively under pressure.
- Skilled in simplifying complex tasks and projects to achieve desired outcomes.
- Self-starter with a can-do attitude and strong problem-solving skills.
- Results-driven mindset capable of turning insights into actionable strategies.
- Agile and proactive approach, with drive to challenge status quo.
- Fluent in English (native speaker level proficiency).
- Advanced MS Office skills; basic SAP knowledge.
- Familiar with Google Analytics and social listening tools.
- Will be present in the London office 3 days a week.
Benefits
- Broad variety of tasks and freedom to act.
- Opportunities to challenge and drive things forward.
- Global training and development programmes.
- Performance reviews twice a year.
- Professional colleagues and collaborative culture.
- Local benefits programme.
- Fast recruitment process with maximum three interview rounds.
Social Media & Brand Communications Specialist in London employer: Capri Sun UK Limited
Join our dynamic international FMCG brand, where as a Social Media & Brand Communications Specialist, you will thrive in a collaborative culture that values creativity and innovation. With a hybrid working model based in London, you will enjoy a broad variety of tasks, opportunities for professional growth through global training programmes, and a supportive team that encourages you to challenge the status quo. Our fast recruitment process and local benefits programme further enhance the appeal of working with us, making it an excellent choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Brand Communications Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Capri Sun UK Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Capri Sun UK Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Capri Sun UK Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Capri Sun UK Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Brand Communications Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Capri Sun UK Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Capri Sun UK Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Capri Sun UK Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Capri Sun UK Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Capri Sun UK Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Capri Sun UK Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
