We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
We are looking for a Senior Marketing Manager GB to join our Marketing Team. The role is based in London with a hybrid working model of three days in the office/customer meetings and two days working from home.
SCOPE
The Senior Marketing Manager GB is a key member of the GB leadership team, responsible for leading the marketing and category strategy across Great Britain & Ireland. You will have ownership of the brand, portfolio and category strategy, translating Capri-Sun's global vision into locally relevant plans that drive sustainable growth.
You will lead a team of four marketing professionals and work closely with Sales, Finance, Global Marketing and external agency partners to deliver the full marketing mix and strengthen Capri-Sun's position as a category leader.
RESPONSIBILITIES
- Lead the development and implementation of the brand and category strategy across the GB & I markets
- Translate global brand positioning into locally relevant campaigns, communications and innovations that drive brand growth
- Responsible for developing and executing annual brand plans, ensuring effective implementation and optimisation of marketing investment
- Lead and develop a team of four marketing professionals, providing clear direction, coaching and performance management
- Responsible for managing the marketing budget and evaluating investment effectiveness to ensure strong return on investment
- Drive brand health and business performance through data-driven decision making using Nielsen, Kantar and internal analytics
- Responsible for the development and execution of ATL, BTL, digital and consumer marketing activities together with external agencies
- Oversee portfolio management, packaging strategy and the innovation pipeline for the GB & I markets
- Strengthen category leadership by working closely with Sales and Shopper Marketing to develop customer and consumer-focused solutions
- Monitor market dynamics, consumer trends and competitor activity, identifying opportunities and recommending actions to drive growth
PROFILE
- Minimum 6–8 years of progressive marketing experience within FMCG, preferably within the food or beverage industry
- Strong experience in brand and category management, with a proven track record of developing and executing national marketing strategies
- You have experience translating global brand strategies into locally relevant plans, campaigns and commercial activities
- Strong commercial mindset with experience in budget ownership, investment management and a good understanding of P&L drivers
- You demonstrate strong knowledge of media planning, digital marketing, consumer insights and category management
- You are an experienced people leader with the ability to coach, develop and motivate a high-performing marketing team
- You are a strategic thinker with a hands-on approach and the ability to turn consumer, customer and market insights into action
- You possess strong project management and organisational skills, with the ability to prioritise and deliver multiple projects under pressure
- You have excellent communication and stakeholder management skills and are comfortable influencing senior stakeholders across functions and markets
- You are a self-starter with a results-driven mentality, demonstrating resilience, urgency and a collaborative approach
- You are fluent in English, both written and spoken. German language skills are an advantage but not required
WHAT YOU CAN EXPECT
- Competitive base salary
- Benefits package including pension scheme, life insurance, health insurance and 25 days of annual leave
- A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
- Working for the biggest kids drink brand worldwide, being available in 120 markets
- A fast paced company, with an excellent leadership team and high growth ambitions
- Flat hierarchies and lots of opportunity to take leadership
Senior Marketing Manager - Great Britain & Ireland (FTC) in London employer: Capri Sun UK Limited
At our London office, we pride ourselves on being an exceptional employer dedicated to creating a positive impact in children's lives. With a strong focus on employee growth, we offer a hybrid working model that promotes work-life balance, alongside competitive salaries and transparent performance reviews. Join our dynamic, international team where your contributions to talent acquisition will directly support our mission of sustainability and innovation in the FMCG sector.
