Senior Marketing Manager - Great Britain & Ireland (FTC)

## Senior Marketing Manager - Great Britain & Ireland (FTC)Apply: London: Full time: Posted Today: JR-01463We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink. We are looking for a **Senior Marketing Manager GB** to join our Marketing Team. The role is based in London with a hybrid working model of three days in the office/customer meetings and two days working from home. ## SCOPEThe Senior Marketing Manager GB is a key member of the GB leadership team, responsible for leading the marketing and category strategy across Great Britain & Ireland. You will have ownership of the brand, portfolio and category strategy, translating Capri-Sun's global vision into locally relevant plans that drive sustainable growth. You will lead a team of four marketing professionals and work closely with Sales, Finance, Global Marketing and external agency partners to deliver the full marketing mix and strengthen Capri-Sun's position as a category leader.## ## RESPONSIBILITIES* Lead the development and implementation of the brand and category strategy across the GB & I markets* Translate global brand positioning into locally relevant campaigns, communications and innovations that drive brand growth* Responsible for developing and executing annual brand plans, ensuring effective implementation and optimisation of marketing investment* Lead and develop a team of four marketing professionals, providing clear direction, coaching and performance management* Responsible for managing the marketing budget and evaluating investment effectiveness to ensure strong return on investment* Drive brand health and business performance through data-driven decision making using Nielsen, Kantar and internal analytics* Responsible for the development and execution of ATL, BTL, digital and consumer marketing activities together with external agencies* Oversee portfolio management, packaging strategy and the innovation pipeline for the GB & I markets* Strengthen category leadership by working closely with Sales and Shopper Marketing to develop customer and consumer-focused solutions* Monitor market dynamics, consumer trends and competitor activity, identifying opportunities and recommending actions to drive growth## ## PROFILE* Minimum 6–8 years of progressive marketing experience within FMCG, preferably within the food or beverage industry* Strong experience in brand and category management, with a proven track record of developing and executing national marketing strategies* You have experience translating global brand strategies into locally relevant plans, campaigns and commercial activities* Strong commercial mindset with experience in budget ownership, investment management and a good understanding of P&L drivers* You demonstrate strong knowledge of media planning, digital marketing, consumer insights and category management* You are an experienced people leader with the ability to coach, develop and motivate a high-performing marketing team* You are a strategic thinker with a hands-on approach and the ability to turn consumer, customer and market insights into action* You possess strong project management and organisational skills, with the ability to prioritise and deliver multiple projects under pressure* You have excellent communication and stakeholder management skills and are comfortable influencing senior stakeholders across functions and markets* You are a self-starter with a results-driven mentality, demonstrating resilience, urgency and a collaborative approach* You are fluent in English, both written and spoken. German language skills are an advantage but not required ## WHAT YOU CAN EXPECT* Competitive base salary* Benefits package including pension scheme, life insurance, health insurance and 25 days of annual leave* A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world* Working for the biggest kids drink brand worldwide, being available in 120 markets* A fast paced company, with an excellent leadership team and high growth ambitions* Flat hierarchies and lots of opportunity to take leadership