Social Media & Brand PR Specialist in London

We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink. We are looking for a Social Media & Brand PR Specialist to join our UK Marketing Team. We operate a hybrid working model: 3 days in the London office / customer meetings and 2 days remote.

SCOPE OF THE ROLE

This role sits at the core of building brand relevance, engagement and cultural impact across social and brand PR touchpoints. The Social Media & PR Specialist is responsible for managing the development and execution of organic social strategy, community engagement & brand PR to drive brand awareness, affinity and growth in Great Britain & Ireland. Working closely with the Brand Manager, cross-functional teams & agencies this role ensures best-in-class execution across owned & earned, while staying ahead of cultural trends and platform developments. The role requires a highly creative, agile and insight-driven marketer who thrives in a fast-paced FMCG environment and can translate strategy into impactful, measurable actions.

LOCATION

We operate a hybrid working model offering flexibility of on-site and remote work (3 days in our London office/Customer meetings and 2 days from home).

YOUR RESPONSIBILITIES

• Social Media Strategy & Content Creation
  • Manage the development and execution of the local organic social media strategy aligned with brand objectives.
  • Own the social content calendar, including planning, copywriting and asset creation.
  • Ensure all content reflects brand tone of voice and resonates with target audiences.
  • Collaborate with global teams to ensure consistency with brand guidelines.
• Community Management
  • Manage day-to-day community engagement across platforms (comments, DMs, interactions).
  • Ensure timely and appropriate responses aligned with brand tone and policies.
• Trend Monitoring & Social Listening
  • Monitor platform updates, digital trends and competitor activity.
  • Identify emerging cultural moments and translate them into brand-relevant opportunities.
  • Leverage social listening tools to gather insights and inform strategy.
• Cultural Relevance & Real-Time Marketing
  • Drive brand participation in culture through reactive and proactive content (together with agency).
  • Develop agile content that taps into trends while maintaining brand authenticity.
• Social Partnerships & Influencer Collaboration
  • Identify and manage social brand partnerships and collaborations.
  • Manage GBs influencer strategy, from brief to execution: identifying talent, coordinating content, tracking performance in alignment with Brand Manager.
  • Coordinate deliverables, timelines and approvals with partners and agencies.
  • Collaborate with creative, and brand teams to deliver integrated campaign support.
• Brand PR Execution
  • Lead the briefing and execution of brand PR campaigns across consumer and trade channels to deliver press coverage aligned with brand objectives.
  • Coordinate press outreach, product launches & influencer activity.
• Performance Tracking & Reporting
  • Track and analyse performance across social, digital and PR channels.
  • Report on KPIs and campaign effectiveness to key stakeholders.
• Paid Social & Campaign Support
  • Support the Brand Manager in delivering paid social campaigns.
  • Contribute to global briefing development, asset coordination and copywriting.

YOUR PROFILE

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of experience in GB managing social media, brand communications, and PR within FMCG or consumer goods.
• Proven track record in managing social media platforms and creating engaging content.
• Experience working successfully with influencers, agencies and cross-functional teams.
• Strong project management skills with the ability to manage and deliver multiple projects simultaneously.
• Highly organized, structured, and able to prioritize effectively under pressure.
• Skilled in simplifying complex tasks and projects to achieve the desired outcomes.
• Self-starter with a can-do attitude and strong problem-solving skills.
• Results-driven mindset with the ability to turn insights into actionable strategies.
• Agile and proactive approach, with a drive to challenge the status quo.
• Fluent in English (native speaker level proficiency - written and spoken).
• Advanced MS Office skills; basic SAP knowledge.
• Familiar with Google Analytics and social listening tools.
• Willing to be in the London office 3 days a week.

WHAT YOU CAN EXPECT

• Broad variety of tasks and freedom to act.
• Plenty of opportunities to challenge and drive things forward.
• Participate in global training and development programmes.
• Structured and tracked performance reviews twice a year.
• Enjoying taking off together with motivated and professional colleagues.
• The chance to shape a loved brand that makes people smile all around the world.
• An established and growing company with a strong reputation.
• Participate in local benefits programme.
• A short and fast recruitment process with maximum three interview rounds.

We are Thirsty to Grow! Are you?